On July 29, the first issue of the documentary "The Guardian" was launched on Youku. This documentary is divided into two parts. The one that goes online on the 29th is the first episode. The next episode of the documentary will be launched on August 5. The content recorded in "Protector Seekers" is China's pangolin protection work. Logically speaking, this should be a relatively niche subject.
However, on the first day it was released, "The Guardian" shot to the top of Youku's "VIP Popular List" of documentaries, and continues to dominate the screen. The popularity index of this variety show on Youku has exceeded 7,000 points. What does a popularity index of over 7,000 points mean on the Youku platform? It should be noted that the popularity index of many popular dramas on Youku does not exceed this point. This means that "The Guardian", a documentary that has only been online for one episode and lasts less than 23 minutes, is setting a new high in the popularity of Youku documentaries.
Many popular TV series have become more popular because more episodes have been updated and their volume has increased. The broadcast numbers have created a scale effect. Compared with "The Guardian", a documentary that currently only lasts less than 23 minutes, its content is very limited, but its popularity on the site is already so high, which is obviously something worth celebrating.
The popularity of this platform is high. The most intuitive result is that "The Guardian" can achieve more on-demand revenue. The "VIP Hot List" is the most noteworthy list, and "The Guardian" can only be watched in membership mode. Regarding the online platform, "Guard Seeker" has achieved a large number of new attraction effects for the platform. This is also the most intuitive profit for the platform. The platform's profits also feed back the documentary's filming team. The more direct effect of
's feedback is that many very niche documentary content has the opportunity to be filmed because there are people watching it, and there are quite a lot of people watching it. In fact, although China's documentary market has a very broad prospect, it has always faced the problem of a lack of audiences for many niche subjects. Without many viewers, there will be no revenue, and without revenue, there will be no way to film. Documentaries are not charitable acts, but commercial acts. When the business path is not smooth, many documentary themes will be aborted.
"The Guardian" this time broadcasts the niche theme of pangolin protection, which has a public effect, and the shock effect on the documentary industry is very obvious. Looking back at this episode of "Protector", the primary reason why it was broadcast so well is, of course, the dedication of the documentarians and the value and significance of the pangolin-themed content. Of course, the more noteworthy reasons are, It is the traffic value of the powerful young actor Wang Yibo. This practice of sending talented young actors to support niche documentaries has become one of the keys to the success of "The Guardian".
We once fell into a strange circle, talking about traffic with disgrace, as if traffic is the original sin of everything. Some film festivals and TV drama festivals also tend to flaunt themselves by rejecting traffic. In fact, if traffic can promote valuable works to meet audiences and movie fans more widely, then traffic is the real value, not "tiger under the mountain". "Wang Yibo contributes to the phenomenon of "The Guardian"" directly shows that Wang Yibo's traffic happens to be positive energy.
It is worth noting that since his debut, the young and powerful actor Wang Yibo has indeed assisted many excellent film and television dramas and documentaries. In addition to this documentary "The Guardian", in the film field, works such as "Unknown" starring Wang Yibo have been talked about by movie fans. In the field of TV series, "Ice Rain and Fire" and "Wind Chaser" starring Wang Yibo 》 and other works are also genuine masterpieces. Especially in terms of theatrical movies, many literary and niche movies have achieved phenomenal profitability because of Wang Yibo's starring role.
Traffic and positive energy are transformed into each other through excellent works. Because of Wang Yibo's traffic, the documentary "The Guardian" has achieved very gratifying broadcast results.Because of the positive content of "Keepers" in protecting wild and endangered animals, Wang Yibo received more traffic blessings. In this mutual transformation relationship, the five words "excellent works" are particularly important. If you have traffic, you will shoot bad dramas and movies to cut leeks, and of course you will cut yourself into a grasshopper after autumn. And with traffic, but not forgetting the original intention, and supporting excellent works, mutual assistance between excellent works and excellent actors will inevitably be achieved.
Wang Yibo’s new track of supporting niche documentaries is worth learning from many young stars. (Text/Ma Qingyun)
