Nandu News reporter Xie Yuye On July 23, 2024, Hurun Research Institute and Yantian District, Shenzhen City released the "2024 Shenzhen Yantian District Hurun National Fashion Brands Top 100 List". This is the first time that Hurun Research Institute has released a national fashion brand list. one. The national trend economy is already a trillion-yuan track. In 2023, the market size of China's national trend economy will reach 2 trillion yuan, a year-on-year increase of 9%. It is expected to exceed 3 trillion yuan in 2028.
"Hurun Report" founder Hurun
"2024 Shenzhen Yantian District Hurun National Fashion Brand Top 100 List" lists China's local national fashion brands that provide physical products; the industry covers clothing, food, housing, transportation, and personal In large consumer sectors such as nursing care, the top 100 brands were selected by comprehensively considering the brand's hard power, social influence, innovation and other dimensions, and were divided into two groups: the top 80 emerging national fashion brands established after 2000 and the top 80 brands established before 2000. Top 20 classic national fashion brands.
The average age of the brands on the list is 20 years old. Among them, the average age of the top 80 emerging national fashion brands established after 2000 is 12 years old. The average age of the top 20 classic national fashion brands established before 2000 is 54 years old. The brands on the list mainly come from large consumer industries, including food and beverages, daily chemicals, clothing, etc., as well as automobile manufacturing, consumer electronics, home appliances and other model industries of China's smart manufacturing.
Hurun Report, Chairman and Chief Research Officer of Hurun Report, said: We are very pleased to jointly release the "2024 Shenzhen Yantian District Hurun National Fashion Brand Top 100 List" with Yantian District, Shenzhen City. We hope that this list can help consumers understand What are the outstanding national fashion brands and what industries do they come from? I hope this list can encourage these outstanding national fashion brands to tell the stories of Chinese brand national fashion innovation and sustainable development, thereby demonstrating China’s confidence and becoming a source of inspiration for the Chinese people. Weihao’s new business card also sets an example for new consumer brands.
He believes that a successful national fashion brand is supported by three key factors. One is the local cultural heritage or technological heritage; the other is the hard power of the brand itself, which can show China's confidence; and the other is the power of young consumers. This is also the core selection logic of this list. "
"What surprises me is that among the top 100 national fashion brands, the food and beverage and daily chemical industries contribute the most, not the clothing industry in our traditional understanding. This is the biggest difference between Chinese national fashion and American fashion brands. Large consumer industries are the leading representatives of national trends. Such industries innovate products by incorporating traditional cultural elements. The most typical example is cross-border co-branding of brands with different advantages, such as those rooted in traditional cultural elements. Lipstick from the Forbidden City, facial makeup from the National Peking Opera Theatre, etc. American fashion brands are just street culture clothing. " Hurun said.
What is worth noting is that Guangdong is a relatively active area of national fashion brands. 30% of the brands on the list are gathered here. This proportion is higher than our other lists. For example, in the Hurun Brand List, the number of brands Beijing is the most concentrated, with an agglomeration rate of 24%. It demonstrates the overall manufacturing strength and innovation of Guangdong and the Greater Bay Area, as well as its leading role in promoting the development of national fashion brands.
The top ten emerging national fashion brands.
The top ten classic national fashion brands. five
