This summer, in addition to traveling and visiting relatives and friends, watching movies has also become the choice of many students and parents. The reporter recently visited some movie theaters and learned that during the summer vacation, many films were released in turn, and they were both ideological, artistic and entertaining. In particular, many parent-child films focusing on "family fun and suitable for all ages" have further boosted the film industry. The summer movie market is “heating up”.
When reporters came to Pacific Cinemas, they saw that many viewers were queuing up to buy tickets. "The movie market is very popular recently!" Ma Dandan, manager of the Songjiang store of Pacific Cinemas, clearly felt that the passenger flow has increased significantly. The reporter consulted relevant data and learned that as of 19:40 on July 18, the total box office (including pre-sales) for the 2024 summer season in mainland China exceeded 5 billion yuan. " silently kills ", " catches the baby " and " there is a canteen in the cloud " are temporarily among the top three in the box office list.
So far, a number of films have been scheduled for this summer, covering comedy, suspense, animation and other types of themes to meet the viewing needs of audiences of different ages. Next, there will be films such as " decrypted ", " retrograde life ", " under the stranger " and other films.
In addition, many theaters in Songjiang also launch timely promotions to attract customers to watch movies. "Every Monday to Friday at 10:30 a.m., our theater will open a charity screening of cartoons to meet the viewing needs of some younger children. Audiences are welcome to come and watch the movie." Ma Dandan said.
Source: Shanghai Songjiang
