Summer box office continued to rise, and film and television stocks in the A-share market soared. According to
wind data, as of the close on July 15, Happy Blue Ocean (300528.sz) led the way up by more than 20%, Jinyi Film and Television (002905.sz) rose by 10.07%, Huanrui Century (000892.sz), Jebsen Holdings (300182) .sz), Tangde Film and Television (300426.sz), Wanda Film (002739.sz), etc. followed suit, and the Wind Film and Television Index (884782) rose by 1.89%,
On July 14, 2024, a Hollywood animated film produced by Illumination Entertainment Company " Despicable Me 4" has a box office of over 100 million three days after its release in China's summer season. Previously, this anime IP had won the North American single-day and weekend box office championship. The picture shows the first day of release in China. The two-dimensional star "Minion" made a surprise appearance in a Shanghai cinema, showing off his cuteness and interesting interactions with movie fans in Shanghai. The scene was joyful. ic图
According to the news, according to the Beacon Professional Edition release calendar, as of 12:00 on July 15, 106 films have been released or scheduled for the 2024 summer season, and the summer box office also exceeded 4.2 billion yuan on the 14th. " silently kills ", " there is a kiosk in the cloud ", " catches the baby ", " Inside Out 2", "I Don't Want to Be Friends with You" are temporarily among the top five box office; in terms of city , Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu are temporarily among the top five box office, maintaining the same ranking as last year's summer season. The first-tier cities' box office share increased from 17.5% in the same period last year to 18.4%.
Summer schedule generally refers to the movie schedule in and around the summer vacation. This year's summer schedule is from June 1st to August 31st. This is one of the most important schedules in the film and television industry throughout the year. According to statistics from the National Film Administration, the total box office of movies in the summer of 2023 was 20.619 billion yuan, setting a record for the same period in Chinese film history. The total number of moviegoers in the summer of 2023 was 505 million.
Lighthouse Professional Edition data analyst Chen Jin told The Paper that last Saturday (July 13) the market box office was 309 million yuan. This was the first time after May 3 that the market exceeded 300 million yuan after 70 days. The market on Sunday The box office continued to rise sharply to 345 million, and the market popularity heated up rapidly.
Chen Jin said that currently, the key films to be screened include the happy twist comedy "Catch the Baby" which was screened last weekend and officially released this week, and the new domestic classic IP series animated film " Pleasant Goat and Big Big Wolf: The Guardian ", etc. During this period, " Under the Stranger " directed by Wu Ershan will be released at the end of July, " Retrograde Life " directed by Xu Zheng, " Decrypted " directed by Chen Sicheng and the new light-chasing animation series " White Snake" : Floating Life " will be released in August. "On the whole, this summer's summer film has rich themes and diverse genres, which can meet the viewing needs of different audiences. For example, the youth film "Falling" has a prominent proportion of women who want to watch it, and imported blockbusters "Deadpool and Wolverine" has a prominent male audience, while "Death to Earth" has a prominent proportion of family audiences. "
It is worth noting that this past weekend, the movie "Catch a Baby" starring Shen Teng and Ma Li was released. On the first day of screening, it contributed more than half of the box office of the market, and its driving effect was obvious. The film's box office continued to exceed 100 million yuan on Sunday, and topped the box office in all provinces across the country, driving the box office of the market to rise sharply to 345 million yuan on Sunday.
Chen Jin said that among the ticket purchase portraits of "Catch a Baby", viewers aged 25 to 29 account for a prominent proportion, which is also the largest group of people in the current film market. The box office trend of another film "Silence" was still strong in the second week after its release, with the cumulative box office exceeding 860 million yuan, which also helped the total summer box office (including pre-sales) exceed 4.2 billion. The film's female audience accounted for a very prominent proportion, reaching 63.1 %. In addition, the cartoons "Despicable Me 4" and "Inside Out 2" also brought a large number of parents to the cinema.
Public information shows that the producers of "Catch a Baby" include Haikou Xihong Hutong Film and Television Culture Co., Ltd., Wanda Film and Television Media Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., Zhejiang Happy Mahua Film Co., Ltd., and Beijing Alibaba Pictures Culture Co., Ltd. and ten other companies. Distribution and joint distribution include four companies, namely Wanda Film and Television Media Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., Haikou Xihong Hutong Film and Television Culture Co., Ltd. and China Film Co., Ltd.
Regarding the summer season, Wanda Film (002739.sz) stated in its performance forecast that although the film market was relatively flat in the second quarter, with the arrival of the summer season, the market is still confident in the continued recovery of the industry in the second half of the year. Up to now, many important films have been finalized, with rich genres and diverse themes. High-quality top films are expected to stimulate the continued release of movie-going demand and drive steady growth in box office and movie attendance, which are expected to have a positive impact on the movie market and the company's theater-side operations. In the summer of 2024, Wanda Films will produce and distribute films including "Catch a Baby", "White Snake: A Life of Life", "Silent Kill", "Under the Stranger", and "Decryption". In addition, the company will produce and distribute "Manslaughter 3", " Films such as “A Cloud Looks Like You” and “Liar Lia Likes You” are also expected to be released within the year.
Bona Pictures stated that with the beginning of the summer season, the film "Legend" invested and distributed by the company has been released, and the film "A Dream of Red Mansions" distributed by the company will be released on July 26.
Alibaba Pictures, "There is a Shop in the Clouds", "Silent Kill", "Retrograde Life", "Under the Stranger", "Customs Front", "Welcome to Me", "Falling into the World", "The Guardian of Pleasant Goat and Big Big Wolf" " The producers or co-producers behind films such as "White Snake: The Floating Life" include Alibaba Pictures.
Guojin Securities pointed out in a research report that from July 1st to 13th, the domestic box office was 1.601 billion yuan, an increase of 78.7% compared with the same period in June. With the release of films such as "Silent Kill" and "Catch a Baby", the popularity of summer movies has increased. , there are a lot of movies scheduled for July-August, and summer supply has begun to be released, and we are optimistic that the popularity of summer movies will increase.
