The flowers are blooming and their flowers are shining brightly. In recent years, Chengdu's film and television industry has sprung up like mushrooms after a rain. This film event will further promote the development of Chengdu's film industry.
Recently, Red Star News reporters visited Air Square in Chengdu High-tech Zone, Chengdu Original Animation, Tianfu Changdao Digital Cultural and Creative Park, etc., from enterprises to industries, to analyze the "code" behind the vigorous development of Chengdu's film and television industry.
▲ Exhibition Hall of Tianfu Changdao Digital Cultural and Creative Park in Chengdu High-tech Zone
Air Square:
"Chengdu is the source of our creative inspiration"
Speaking of Chengdu Air Square Cultural Communication Co., Ltd. (hereinafter referred to as: Air Square), many animation fans None of them are unfamiliar. In 2012, the animated drama "100,000 Bad Jokes" became a hit among netizens as soon as it was launched. The online animations "The Street of Souls", "Brother Corpse" and "Chinese Diary" were also produced by Alsquare.
▲Al Square
Since its establishment in Chengdu High-tech Zone in 2013, Al Square has developed into an animation company with more than 100 employees, integrating animation project production and original project production. "The company and the city have grown together. Chengdu's urban temperament, unique cultural charm and profound cultural heritage have also given the team abundant creative inspiration." Yang Shuhan, Alsquare's director of copyright operations, said that all Alsquare's works were born in Chengdu , and precisely because the company was born and raised in Chengdu, a lot of "Chengdu life" is naturally integrated into the work.
She took the company's original animation "Chinese Diary" as an example. The story is set in Chengdu, and the heroine's workplace is Al Square. There are a lot of Chengdu elements in it. For example, if you say "Young lady is so weird", you will bring in Sichuan dialect. In addition to dialects, a large number of urban landmarks also appear in the animation, such as Yintai City, subway stations, bus stations, shopping malls, etc. in Chengdu High-tech Zone. These elements not only make Chengdu audiences familiar, but also attract many fans from all over the country to come to Chengdu and come to Chengdu High-tech Zone to check out the urban scenes in the animation one by one.
"Making animation is not a simple thing. It requires close cooperation between upstream and downstream. Our development history in Chengdu for more than ten years is also the epitome of Chengdu's good business environment." Yang Shuhan mentioned that not only Al Square, but also Many excellent animation works have been produced in Chengdu. More entrepreneurs in the cultural and creative field are willing to choose Chengdu, which is enough to prove Chengdu’s creativity. From an industry perspective,
has established a complete animation industry chain in Chengdu High-tech Zone, covering many aspects from creative planning, production, distribution and broadcast to derivative peripheral development. It not only brings more to the animation industry cooperation opportunities and market space, and also provides full industry chain support for animation companies such as Al Square. For example, Sinovation Ventures located in Chengdu High-tech Zone is an investment partner of Alsquare, and Tencent Video and Tianmei Studio, both located in Chengdu High-tech Zone, have also established in-depth cooperative relationships with it.
"As a local animation company in Chengdu, Alsquare will continue to work hard in derivatives and series of branded films." Yang Shuhan revealed that at present, in addition to sequels of popular series such as "Hanhua Diary" and "Zhenhun Street", the animated film " "Snowchild " is also under intensive development.
Chengdu Force:
A relaxed environment promotes the creation of "artists"
In the movie "Monster Hunting ", the naive little demon king Huba left a deep impression on the audience. Such real and smart virtual character performances are inseparable from the support of computer technology. Huba’s character animation is produced by Chengdu Yuanli Computer Animation Production Co., Ltd. (hereinafter referred to as: Chengdu Yuanli) located in Tianfu Changdao Digital Cultural and Creative Park, Chengdu High-tech Zone force) to participate in the production.
▲Chengdu Yuanli
The relevant person in charge of Chengdu Yuanli told reporters that Chengdu Yuanli’s company size ranks second among its global subsidiaries, but its performance is the best among all subsidiaries. Behind its outstanding strength, it is inseparable from a group of creative "artists".
“This industry needs creativity.In addition to technical skills, animators must have sufficient and free imagination and creativity. What we have to do is not to follow the script, but to create and innovate. This is why we call our employees ‘artists’. In addition, Chengdu is a vibrant city, and the free urban cultural atmosphere also makes it easier for the company’s ‘artists’ to create excellent works. "The above-mentioned person in charge said that Chengdu's open and inclusive cultural environment provides free and abundant development space for film and television artistic creation, thereby stimulating more creative vitality.
In addition to the urban atmosphere, "talent" is also the key to the original force's optimism about Chengdu." Many colleges and universities in Chengdu have animation-related majors. Through school-enterprise cooperation, we can find the practical talents we need every year. ”
From enterprise to park, Chengdu High-tech Zone Tianfu Changdao Digital Cultural and Creative Park, where Chengdu Original Animation is located, is not only the core area of China (Chengdu) Internet Audiovisual Industry Base (High-tech Zone), but also a representative of the vigorous development of Chengdu’s digital cultural industry. In Here, young digital cultural workers use their "magic" to create digital cultural products that are famous at home and abroad.
▲Exhibition Hall of Tianfu Changdao Digital Cultural and Creative Park in Chengdu High-tech Zone
It is worth mentioning that in Tianfu Changdao. The layout of digital cultural and creative parks, "big factories" and innovation centers not only improves the relevant industrial chains, but also provides a good foundation for product research and development and corporate development of digital cultural and creative enterprises -
Reporters learned that Tianfu Changdao Digital Cultural and Creative Industries The Creative Park has introduced projects such as Tencent New Cultural and Creative Headquarters, ag E-sports, Cocoa Bean Animation, Putao Teng Animation, Perfect Tianzhiyou and other projects to build the National Ultra-HD Video Innovation Center, Sichuan Game Innovation and Development Center, Migu Science and Technology Innovation Platform, Aigu Common platforms such as Qiyi Trend Culture Forum have gathered about 5,500 employees.
From the park to the city, Chengdu’s entire digital cultural and creative industry chain has successfully connected leading enterprises, government, industry, academia, and industry chains.
Red Star News. Reporter Peng Xiangping, intern Bai Yating Li Jing Photography report
Editing into foreword
