Zhitong Finance App has learned that Changjiang Securities issued a research report that believes that there is a rich reserve of high-quality summer movies. As the demand for movie viewing further recovers, it is optimistic about the recovery of film and television theaters. The box office of the important period of 2024 is outstanding. Since the release of " silently kills " on July 3, 2024, the reputation has continued to ferment, and the outstanding box office performance has fully warmed up the summer season. Looking forward to the follow-up movies of the summer season, the film types are diverse and there are many well-known directors. , actors' new works, it is expected that as the demand for movie viewing further recovers, the 2024 summer season may be expected to continue the trend of outstanding box office performance in important periods this year. The movie box office is expected to continue to grow. We are optimistic about the continued repair of the theater sector and the performance flexibility of high-quality content producers.
The box office performance during important periods is outstanding. The lack of supply of high-quality films in May and June will lead to a year-on-year decline in the box office of the market in the first half of 2024. 1) In 2024, the box office performance will be outstanding during the Spring Festival, Qingming Festival, May Day and other important periods. 2024 The Spring Festival box office was 8.051 billion yuan, a year-on-year increase of 19.01%, returning to 136.39% of 2019. The Qingming Festival box office was 842 million yuan, a year-on-year increase of 329.59%, returning to 120.63% of 2019, respectively refreshing the Spring Festival and Qingming Festival in Chinese film history. box office record. The May Day box office in 2024 was 1.527 billion yuan, returning to the level of the same period in 2019, ranking second in the May Day box office in Chinese film history. 2) The box office in the first half of 2024 declined year-on-year, mainly due to the lack of high-quality film supply in May and June 2024. From January to June 2024, the box office of the market was 23.903 billion yuan, a year-on-year decrease of 9.00%, recovering to 76.30% of 2019, mainly due to the lack of high-quality film supply in May and June 2024. The box office from May to June 2024 was 5.179 billion yuan, a year-on-year decrease of 31.35%. The top three films contributed a total box office of 1.896 billion yuan. The box office from May to June 2023 was 7.544 billion yuan, and the dark horse movie "The Disappearance of Her " contributed 1.702 billion yuan at the box office. The box office volume is equivalent to the total box office of the top three films in the same period in 2023.
The reputation of "Silence" continues to grow, and the box office has exceeded 400 million yuan. The subsequent film types are diverse, and there are many new works by well-known directors and actors. We are waiting for the performance of the 2024 summer season. 1) "Silence" has performed well at the box office to warm up the summer season. The new work "Silent Kill" by the director of "Manslaughter" has continued to receive good reviews since its release on July 3, with a Douban score of 6.8. The box office has reversed decline for three consecutive days and exceeded 400 million yuan. According to Maoyan predictions, the cumulative box office is expected to exceed 1.2 billion yuan. . 2) The film types scheduled for summer include comedy action, animation, drama and other types, with abundant reserves, and may continue the trend of outstanding box office performance in important periods in 2024. Looking forward to the films to be released in the 2024 summer season: Wanda Film's main investment in the comedy film "Catch a Baby" is scheduled to be released on July 16, 2024. The film stars well-known actors Shen Teng and Ma Li. In addition, well-known director Wu Ershan's new action film " " is scheduled to be released on July 26, 2024. The new movie " decrypting ", a collaboration between Chen Sicheng and Liu Haoran, is scheduled to be released on August 3, 2024. The drama film " Retrograde Life ", which is directed and starred by the well-known actor Xu Zheng and is invested by Ruyi Pictures, is scheduled to be released in 2024. August 9th. Wanda Films has announced and participated in the production of the animated film "White Snake: The Floating Life of ", scheduled to be released on August 10, 2024.
There is a rich reserve of high-quality summer movies. As the demand for movie viewing further recovers, we are optimistic about the recovery of film and television theaters. The important period of 2024 has outstanding box office performance. Since the release of "Silent Kill" on July 3, 2024, the reputation has continued to ferment, and the outstanding box office performance has fully warmed up the summer season. Looking forward to the subsequent summer films, the film types are diverse and there are many well-known directors and actors. For new movies, it is expected that as the demand for movie viewing further recovers, the 2024 summer season is expected to continue the trend of outstanding box office performance in important periods this year. The movie box office is expected to continue to grow. We are optimistic about the continued repair of the theater sector and the performance flexibility of high-quality content producers.
Risk warning:
1, the risk that the recovery of film and television theater chains is not as good as expected;
2, the risk that the film schedule is not as good as expected;
3, the risk that the box office performance of the work is not as good as expected.
