Zhejiang Satellite TV once again dares to be the first in the world. On July 10, it was officially announced:
’s first high-quality vertical-screen micro-short drama "We Are in Different Directions" will be launched on Zhejiang Satellite TV tonight. When a girl born in the 1990s who is lovelorn and unemployed meets a weird roommate, fate begins. Let's see how the happy enemies who "do not get along" heal each other in a place of chicken feathers. Faced with the heavy pressure of life, destiny has come to a new fork in the road. How will these two people who are completely opposite to each other make a choice? From July 10th, every Monday to Thursday at 21:40, watch "Us in Different Opposites" warmly performed by Zhejiang Satellite TV, presented beautifully by Z TV.
Earlier, this vertical screen micro-short drama had been launched on ZTV, a subsidiary of Zhejiang Satellite TV, but there was no thunder, let alone raindrops. This time, it is the official announcement, launch and launch of the show on Zhejiang Satellite TV. This TV series tells the story of a heroine who cannot survive in the big city and goes to the countryside to start a business and gain career and love. This kind of story is in the eye of the beholder.
The drama has been aired on Zhejiang Satellite TV. Apart from the plot, it also has other meanings, that is, it is the first time that a vertical screen micro-short drama has been aired on the star. Earlier, this kind of vertical screen micro-short drama was produced along with the mobile phone screen. Because mobile phones have a vertical screen, the emergence of this type of micro-short drama continued everyone's habit of watching in a vertical screen, resulting in vertical screen TV drama content. However, this type of content has not been radiated to the Shangxing Satellite TV platform.
The reason is actually because the big screen placed in the living room is used to watch satellite TV. However, the large screens in the living room are placed horizontally and are relatively fixed and cannot be moved. This means that although "We Are in Different Countries" broadcast by Zhejiang Satellite TV on the evening of the 10th is a vertical screen mini-series, it cannot fill up the screen at all when it is played. It can only cut the horizontal screen into at least three parts. It only Take the middle part and play it vertically.
This vertical screen playback mode produces nearly two-thirds of the blank space, which can only be supplemented by a mosaic-like method. This is completely different from the vertical screen short drama played on a mobile phone screen that can occupy the entire screen. One can imagine how big of a challenge this broadcast will be for the audience. It can even be said that this method of making two-thirds of the screen a mosaic of snowflakes once brought the audience back to the state of snowflakes thirty years ago when the TV station needed a break.
"We Are Different" appeared on Zhejiang Satellite TV. It seemed to be a formal innovation, but this innovation also faced a serious setback in the quality of the broadcast picture. Two-thirds of Mi Xuehua is a scene set back thirty years. And this kind of attempt may lose more audience groups. After all, seeing such a large area of rice snowflakes makes the audience’s eyes uncomfortable. At the same time, as a viewer, my most basic thought is: Why can I only see one-third of the big screen in my living room that I spent tens of thousands of yuan on?
Based on this, I feel that although it is the first time that the show is aired on Zhejiang Satellite TV, its ratings will definitely be very ugly. After all, living room screens are all about picture quality. This kind of vertical screen is completely inconsistent with the type of living room screen. It makes no sense for the innovation of TV series and TV programs to be entangled in this form. A truly excellent TV series is not about whether it is shot vertically or horizontally, but about the content that is carefully created.
html On the evening of the 10th, the ratings this TV series will achieve are of reference value in the industry. I bet on it and lose. what do you think? (Text/Ma Qingyun)