In the global film and television industry, the outstanding talents and unique innovative perspectives of Asian artists have gradually become a force that cannot be ignored. Their contributions have not only brought new inspiration to the industry, but also won praise on the international stage. In this wave of innovation, Cheng Qian is one of the best; as a young producer, his influence in the industry is not only reflected in the artistic and technological innovation of his film and television works, but also in his cooperation with internationally renowned brands. The business cooperation highlights Qian Cheng’s influence and contribution as a leader of the younger generation in the industry in today’s global market.
Qian Cheng graduated from the new york film academy Los Angeles in 2021 and received a master's degree in film production. While in school, she actively participated in a number of short film projects, serving as producer and director, and developed a unique understanding of the film production process through many practical experiences. As one of Qian Cheng's representative works, her graduation work "Jasmine" has not only received high praise from the academy with its unique personal style and characteristics, but has also been exhibited at many well-known student film festivals and won industry awards. Reviews and peer reviews alike.
After graduation, Qian Cheng's outstanding work ability allowed her to successfully join imc film production as a junior producer. In this well-known advertising production company, her professional business ability and attitude were fully demonstrated in her work. During his tenure, Qian Cheng participated in the production of advertisements for a number of high-end brands, including leading brands in the automotive, fashion and technology industries. In this process, she not only demonstrated her excellent project management skills, but also communicated closely with the creative team to ensure that the creative visual and technical presentation of each project could meet the client's expectations. Her comprehensive ability at work quickly made her stand out in the industry.
In the context of globalization, how to integrate complex cultural elements and international market demands has greatly tested the creativity and ability of the producers. As an outstanding executive producer, Qian Cheng relied on his efficient work efficiency and execution ability to achieve remarkable results in the commercial film "The Yulong" cooperating with the elle x armani brand. This advertisement not only laid a solid foundation for elle x armani's brand promotion and market influence in mainland China, Hong Kong and Taiwan, but also significantly increased the brand's global visibility. Qian Cheng's unique business strategy and way of thinking, as well as his unique understanding of the needs of high-end cooperative brands, coupled with his solid professional background and ability as a film production student, have made the "the yulong" commercial an excellent model in the industry and widely recognized by professionals. People praised and talked about it. In the end, the commercial received nearly 40 million views across the entire Internet, and Qian Cheng's excellent ability can be seen from this result.
In this advertising work, Qian Cheng cleverly combines local culture and international perspectives, which is quite imprinted with his personal style. By showing the magnificent scenery of Yunnan's Jade Dragon Snow Mountain and the local cultural core, she combined the local humanities and natural scenery, adding a rich and colorful touch to this unique picture of the Jade Dragon Snow Mountain. When advertising is endowed with artistic value, it not only successfully captures the needs of the audience, but also uses these elements to enhance the attractiveness of the advertisement. Armani is a world-renowned Italian fashion brand founded in 1975 by designer Giorgio Armani. Known for its elegant, simple design style, the brand offers an extensive product line ranging from high-end fashion to accessories, cosmetics and home products. The Armani brand represents the essence of Italian fashion and its ultimate pursuit of quality and detail. The Armani brand holds a pivotal position in the global fashion industry, and its products are sold worldwide through brand stores, high-end department stores and online platforms. The brand's strong international network enables it to reach key markets around the world, including Europe, the Americas, Asia and the Middle East. Armani is not only a cultural symbol of Italy, but also a leader in the global luxury market.As the executive producer of this perfume advertisement, Qian Cheng understands that what can truly touch consumers is not just the product itself, but the lifestyle and cultural experience associated with it. Therefore, in Qian Cheng's work "the yulong", the audience not only feels the beauty of the landscape immersively, but also integrates with nature and local culture. Such an experience is beyond the reach of any mainstream mediocre single product promotion A state that cannot be reached.
In addition, Qian Cheng's ability to work in cross-cultural teams is also the key to success. Her close collaboration with Hong Kong artist Jackson Wang and other well-known international celebrities demonstrates her talent and leadership in diverse team management. Jackson Wang is an artist who started in Hong Kong and Asia and is now popular around the world. His career spans many fields including actor, singer and television host. His extremely high popularity has led to Jackson Wang frequently cooperating with major brands and becoming the spokesperson for many international and local brands. Thanks to his sunny and handsome image, affinity and significant advertising effect, he has become a high-quality candidate for brands to choose to cooperate with. Qian Cheng's cross-cultural collaboration experience is the first of its kind in the industry. As a pioneer, she promoted the linkage between the two sides of the Chinese market, allowing more ideas to collide and integrate; under her leadership, team members were able to better understand the core values of the project, and ultimately in the process A good team atmosphere and cohesion have been formed. This unique team coordination ability continuously empowers the creativity of the project, and ultimately lays the foundation for the international recognition gained by the partners.
As an outstanding leader among Asian artists, Qian Cheng’s work experience shows that innovation ability is extremely important in international brand cooperation. Projects like "the yulong" have set benchmarks for Asian artists in many industries. Such role models not only inspire more colleagues around the world to combine the commercial and artistic aspects of their works, and ultimately achieve the value and influence of their works. Stacking maximizes the effect. Through Qian Cheng's work ability, she not only promoted the brand in a unique way, but also integrated marketing and cultural exchanges. This integrated approach ultimately reshaped the role and role of Asian artists in global cultural and economic exchanges. contribute. Qian Cheng's success in the "Yulong" commercial is not only an affirmation of her personal abilities, but also recognition of the overall contribution of Asian artists in the industry. Her unique way of thinking and working ultimately resulted in twice the result with half the effort, and provided valuable reference and inspiration to other Asian artists seeking opportunities on the global stage.
Another commercial work that Qian Cheng participated in is equally impressive, which is OPPO's advertisement "Be Your Own Director". Compared with Armani, an international brand that opened up the Chinese perfume market with Wang Jiaer's endorsement, Oppo, a Chinese mobile phone brand, hired Oscar winner Eddie Redmayne. The actor has received widespread praise for his masterful performance as Stephen Hawking in The Theory of Everything, for which he won the Academy Award for Best Actor. With Eddie Redmayne endorsing Oppo's Find It worked.
oppo is a world-leading smart terminal manufacturer and mobile Internet service provider headquartered in China, with operations in more than 50 countries and regions. Through more than 400,000 sales outlets and 2,500 service centers, we share the beauty of technology with users around the world. It is the fourth largest smartphone manufacturer in the world and is famous for its smartphones, audio equipment, smart watches and other electronic products. The company was founded in 2001, initially as an MP3 player brand, and then gradually expanded into the mobile phone market. Oppo is a subsidiary of bbk electronics corporation, which also owns other well-known mobile phone brands such as vivo, oneplus and realme. In China, Southeast Asia and other Asian markets, Oppo’s smartphones enjoy a high market share.As its brand influence increases, Oppo is gradually expanding its business in European and North American markets.
oppo is famous for its innovative concepts in the field of smartphones, especially in mobile photography technology, fast charging technology and mobile phone design. In OPPO's "Be your own director" advertisement, Qian Cheng's role as executive producer is crucial to presenting the performance and performance of OPPO products on the screen in an artistic form. Ultimately, through his careful planning and Cleverly executed, it transforms the technical advantages of Oppo phones into a compelling visual narrative. This advertisement immersively shows how users use Oppo mobile phones in daily life and apply them in various life scenarios: from daily family life to outdoor adventures to friends gatherings, every precious moment is captured. All vividly demonstrate the diversity of mobile phone functions. .
This advertisement particularly highlights the core technologies and functions of OPPO mobile phones, such as high-definition cameras, AI beauty technology, photo anti-shake function and high frame rate video shooting capabilities. Through real shooting cases, these technologies are vividly demonstrated, clearly demonstrating that even non-professionals can use OPPO mobile phones to produce high-quality visual works. Such works not only prove the advanced nature of the equipment, but also effectively transform product characteristics into part of the advertising content.
For the production of this advertisement, Qian Cheng also incorporated a variety of creative editing techniques, such as time delays, fast editing and dynamic transitions, which are all directly available functions in the OPPO mobile software. Through the use of these techniques, the advertisement not only demonstrates the convenience of technology, but also stimulates the creativity of the audience and encourages them to explore more photographic possibilities. This approach showcases Qian Cheng’s creative thinking in leveraging technical features to enhance narrative and visual appeal.
In OPPO's commercial "Be Your Own Director", Qian Cheng, an Asian producer, played a key role. Through its unique perspective and professional performance, it carefully planned and delivered the core message of the advertisement: through oppo's advanced technology and functions, everyone can become the director of their own life story. As an executive producer, her understanding and application of product technology is ingenious, and she is able to perfectly combine it with art, ultimately creating a fascinating visual experience and sense of immersion. Qian Cheng has a keen sense of multiculturalism. In the "be your own director" advertisement, the producers skillfully incorporated elements from different cultural backgrounds to make the advertisement globally appealing while also showing a cultural inclusiveness. This kind of attention to detail and respect for culture have made the advertising naturally expand out of the Asian market and receive unanimous praise in the global market.
After creating Oppo's advertising work, Qian Cheng also produced Midea's innovative advertising "1 screw 1 minute", which was widely praised in the industry for its streamlined and efficient concept. In the "1 screw 1 minute" advertisement, Qian Cheng and her production team presented a visually striking work: an ordinary family member or a technician uses a standard screw in a very short period of time. A screwdriver and a screw quickly and efficiently complete the assembly and repair of Midea products. This process emphasizes the speed and efficiency of the product through the visual effects of slow motion and time lapse. The smoothness and coherence of the entire work further highlight the quality and convenience of the product.
Midea's advertisement "1 screw 1 minute" is a creative advertisement that demonstrates Midea's efficiency and innovation in the manufacturing of home appliances. The ad focuses on a simple yet compelling concept: Assembling and repairing a complex appliance can be completed with just one screw and one minute. This commercial won the Gold Lion Awards for Best Product. The gold lion awards are an important award at the cannes lions international festival of creativity, one of the most prestigious awards in the global advertising and creative communications industry. Held annually in Cannes, France, the festival attracts people from the advertising and creative industries from around the world.Winning the Golden Lion Award is equivalent to receiving huge recognition within the advertising industry. It not only reflects the creative ability of marketers, but also greatly enhances their reputation in the industry. There are many participants for this award, and the selection process is strict. Winning this award shows that Qian Cheng, as a representative of outstanding Asian artists, has been widely recognized by industry judges and professionals, and has added more projects to her future development path. and cooperation opportunities.
In addition to his outstanding achievements in promoting elle x armani perfume, oppo mobile phones and midea air conditioners, Qian Cheng has participated in countless productions. Cooperation with well-known cosmetics and luxury brands such as tom ford beauty and vatik styling gel has left a strong mark on her business landscape.
As more and more Asian artists such as Qian Cheng emerge in the global film and television industry, her works not only enrich the global cultural landscape, but also provide new directions and inspiration for future film and television production. Looking to the future, the influence of young Asian artists like Qian Cheng in the global film and television industry will inevitably become more significant, and their innovation and talent will continue to bring more anticipated works to global audiences. Asian artists have shown refreshing innovation in the use of techniques and artistic expression. They fully utilized advanced shooting technology, special effects and editing techniques in their film and television works, ultimately raising the visual impact and emotional depth of the story to a whole new level. Their influence will not be limited to Asia in the future, but will also gradually expand to North America, Europe and other places. Qian Cheng's unique cross-cultural communication skills have extended his influence to the global stage, raising the profile of Asian artists and making outstanding contributions to winning more cooperation opportunities and resource support for the entire industry.
