On June 30,
#kindle Chinese e-book stores stopped downloading services. #
became a hot search topic.
According to the official website of Amazon China, starting from June 30, 2024, the Kindle China e-book store will stop the cloud download service. After that, undownloaded e-books will not be able to be downloaded and read.
Image source: Amazon China official website
At the same time, kindle customer service will also stop supporting it. The kindle China e-book store has ceased operations on June 30, 2023, and users can no longer purchase new e-books since then. For e-books that have been purchased, users can download them before June 30, 2024, and can continue reading after that.
Many netizens commented that
"I can only make instant noodles now" and "instant noodles partner".
Someone else said, "I remember the first e-reader I bought many years ago was a kindle."
Many netizens lamented:
My youth is over.
This "instant noodle" artifact has accompanied many people's youth.
The kindle e-reader was born in 2007 and is considered to be one of Amazon's most successful hardware products. Due to its e-paper screen, Kindle is considered eye-friendly and easy to read, taking into account the experience of paper books and the convenience of an e-reader.
In February 2012, Amazon China website officially launched the kindle store, and kindle users can directly purchase Chinese versions of kindle books. In 2013, kindle officially entered China and once became synonymous with e-books, favored by many readers. In 2018, the development of Kindle readers in China reached its peak, with annual sales exceeding one million.
kindle has accompanied many people in their youth, and has also left many jokes, such as: half of the fate of kindle is covered in instant noodles.
In March 2019, Amazon’s official Weibo launched an advertising copy, in which a kindle was covered on a box of instant noodles. The text next to it read “Cover the kindle, the noodles will taste better”. It was even set using the clock function that comes with the kindle. Countdown. This wave of "self-defeating" marketing caused a sensation at the time.
A year ago, Amazon planned to stop operating kindle e-book stores in China
Previously, Amazon stopped its kindle online service in China as planned on June 30, 2023. This decision was made in 2022.
This means that Kindle users will no longer be able to purchase new books online, but they will still be able to download purchased books to their local devices for a year.
After June 30, 2024, kindle applications will be officially removed from the Chinese App Store. But before this date, users can continue to download Kindle content from the cloud.
Amazon said in its official statement that it is adjusting its business strategic focus and other business lines in China will continue. In addition, Amazon also closed its Chinese online store in 2019 due to the sluggish performance of its online retail business. The company's remaining businesses in China include cross-border e-commerce, advertising and cloud services.
Who did Kindle lose to in the Chinese market?
Now, Kindle, which came with such glory, sadly leaves the market. Where did Kindle lose in the Chinese market?
Kindle itself has a single function, and the update speed over the years has not kept up with user expectations. At the same time, as China's reading market continues to change, Kindle's competitors continue to emerge.
But the bigger threat to Kindle comes from mobile phones. As China's developed 4G and 5G network coverage increases, the functions of mobile phones have changed greatly. The truly portable reader now is actually a mobile phone, which is replacing e-books. With the rise of online reading apps, many people prefer to read on their mobile phones.
So, have you ever bought a kindle?
Is your kindle still covered with instant noodles?
What do you like to use to read books now?
Source: Guangzhou Daily comprehensive Beijing Business Daily, Metropolis Express, Red Star News, Beijing Daily reports
