A few days ago, the 2024 Beijing Cultural Tourism Consumption Assistance and Promotion Activity was held at the Beijing Shounong Mass Entrepreneurship Center. The Beijing Municipal Bureau of Culture and Tourism announced the first batch of "good product selection" lists for Beijing cultural tourism assistance. 55 representative products, famous products and regional brand products from Beijing's support and cooperation areas are on the list and are grandly promoted to the society.
Through online collection, offline selection and promotion, multi-channel joint promotion, resource docking, consumer market and other forms, the
activity jointly creates the brand of "Cultural Tourism Assistance·Good Selection" and comprehensively improves the quality of Beijing's cultural tourism support cooperation and efficiency, to help support cooperative regions to further integrate resources, expand markets, and empower rural revitalization.
At the on-site cultural and tourism consumer market, agricultural specialties, intangible cultural and creative products, tourist attractions, tourist routes, etc. from 23 Beijing-supported cooperation areas were on display. Many stalls also carry out live broadcasts to bring goods and sell online simultaneously. At the on-site resource matching meeting, the aided areas and enterprises in Beijing were interconnected, further opening up online and offline consumption channels, and helping the supported cooperation areas to create more best-selling brand products.
assistance and promotion activities are sponsored by the Beijing Municipal Bureau of Culture and Tourism. In the second half of the year, the Municipal Bureau of Culture and Tourism will hold a series of promotion activities in some key domestic cities, and release the list of "good things" for Beijing's cultural tourism assistance in batches. Through themed publicity, online promotion, live streaming, community exhibitions and sales, and production and sales docking and other various models, continue to enhance the visibility and influence of industrial brands in supporting cooperation areas, promote more products in supporting cooperation areas to expand into the national market, and promote the improvement of quality and efficiency of Beijing's cultural tourism consumption assistance.
Text/Beijing Youth Daily reporter Zhao Tingting
