Nandu News Reporter Zhu Wenyi On June 24, the 2024 Tencent Video Film and Television Annual Release of "Towards the Wilderness of the Future" was held in Shanghai. Sun Zhonghuai, Vice President of Tencent and CEO of Tencent Online Video, and Wang Juan, Vice President of Tencent Online Video attended the event. At the meeting, Tencent Video announced the 2024 film and television annual film list. More than a hundred multi-category dramas from five major sectors were surprisingly unveiled, demonstrating the platform's rich, diverse, pioneering and innovative drama reserves and its direction of respecting art and pursuing quality.
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Continue to promote the reform of the TV drama business
Allow long-term builders to reap generous returns
At the meeting, Sun Zhonghuai delivered a speech titled "Challenge Yourself, Continuous Change, and Create a Tomorrow of Good Content" and shared his team's transformation from cognitive to organizational model , a series of innovations in the reform of management mechanisms, and put forward future expectations for promoting the industry to move more towards the to c cooperation model. In Sun Zhonghuai's view, behind the high-quality dramas such as " Blossoms ", " Celebrating More Than Years Season 2 ", " The Story of Roses ", is actually the innovation and reform that the platform has been promoting, and now it is time to bear fruit. .
In order to promote the long-term and stable development of the industry, the platform strives to establish a healthier partnership model with new cooperation models. Sun Zhonghuai believes that "the era in which signing a contract means you're done is not conducive to the steady development of the industry. We hope to allow truly professional creators and truly excellent production companies to make money." In order to produce and broadcast more good works, Tencent Video has recently In the past few years, we have tried and continued to recommend the posterior incentive model, which links a certain proportion of the cooperation amount with the broadcast results of the project, in order to establish a cooperation mechanism of "sharing risks, facing the audience together, and sharing profits", and work together with partners throughout the process , jointly improve the quality of works. Sun Zhonghuai said that he hopes to promote the industry to move more towards a TO C cooperation model, thereby rewarding truly professional creators, encouraging platform producers and willing partners to grow together, and allowing long-term builders who truly love this industry to receive more generous rewards. Return.
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Plus dramas continue to supply
More than 100 works have made surprise appearances
This year, the long-form video industry has presented many new phenomena. First, major dramas exhibit the "goblet effect" and continue to break through the ceiling in terms of artistry and commercial value; second, more and more works are exploring their own uniqueness and constantly broadening the boundaries of innovation; third , the industry's evaluation criteria for content have gradually become diversified, which not only comprehensively integrates commercial value, but also considers the artistic achievements and word-of-mouth effects of works in multiple dimensions.
Based on this, Wang Juan said that Tencent Video will increase the sustainable supply of all major dramas and insist on doing "difficult but right things." At the same time, we will continue to fulfill our role as a service provider for the platform, strengthen the capacity building of the platform team, continuously upgrade management and services, and create a win-win situation with our partners. Not only that, the platform must continue to embrace artistic diversity, respect the independence of artists, and create high-quality works with the utmost sincerity. In addition, we will shake hands with new film and television technologies in a rational and scientific manner, allowing technology to empower creation. For long videos, "new formats", "new outlets" and "new technologies" have introduced more increments into the content market. In this regard, Wang Juan said that it has become more important to return to the original intention and stick to creation. In the future, the team will continue to be committed to high-quality content creation, allowing dramas to serve as bridges, resonate with audiences, and help the content industry continue to move forward.
At this conference, Tencent Video also released more than a hundred high-quality dramas in five major sections, covering period literature, urban life, real-life issues, suspenseful criminal investigation, ancient costume martial arts, high-quality short dramas, comedy series and other diverse themes and types, continuing Meet the drama viewing needs of different users and show more possibilities for content. Among them, the much-watched "Sauvignon Blanc 2" starring Yang Zi and Tan Jianci has been officially announced to be released on July 8, and is expected to once again set off a craze for watching dramas in the upcoming summer season.In addition, there are also " Da Feng Watcher " starring Wang Hedi and Tian Xiwei, "Yongye Xinghe " starring Ding Yuxi , "Chang'an's Lychee " starring Lei Jiayin , Dilraba Dilraba, Chen Xingxu starring " Xiao Qingyang " and a large number of new dramas released the latest trailer materials at the scene, arousing high expectations from the audience.
