entered the mainland summer season.
Unfortunately, there is still no real hit. Not only Hollywood blockbusters such as " Inside Out 2" have failed, but domestic blockbusters have also failed to save the situation. Although Peng Yuchang's " There is a Commissary in the Cloud " The box office is good, and it is expected to hit 400 million, but the reputation is poor, and it is really not a masterpiece.
This week we will see whether Nicholas Tse and can take the first shot in the summer season. The cost of
exceeds 200 million, and the pre-sale is only 2.95 million. Nicholas Tse has tried his best. What is the problem with " Customs Front "?
Although June is already the summer season, the real climax will definitely start in late June.
This week the mainland film market will welcome many blockbuster new films such as "Customs Front", " A Quiet Place: Invasion Day ", " Laifu Hotel ", etc. It can be said that the 2024 summer season has only entered this week. It got to the point, but surprisingly, the feedback from the audience was a bit low.
"A Quiet Place: Invasion Day" will be released simultaneously in China and the United States on June 28.
is the prequel of the 2018 R-rated hit "A Quiet Place" series. The two movies in the "A Quiet Place" series have a global box office of over 510 million U.S. dollars. They also performed well in the mainland market. The first one has a box office of over 220 million U.S. dollars. The 2021 series is the first in the series. The box office of the second part was 249 million.
This time "A Quiet Place: Invasion Day" will tell the story of the first day the series of monsters invaded the earth. Before humans have mastered the weakness of the monsters that can only hear sounds, the protagonists witnessed alien monsters in New York taking over the world. This film cost 100 million US dollars to produce. It is different from the previous two films in the series. This time it focuses on monster scenes.
As of 1:00 on June 24, the pre-sale box office in the mainland was only 423,000. The low popularity is a bit confusing.
"Laifu Hotel" was previously scheduled to be released during the Dragon Boat Festival on June 8, but the pre-sales could not beat the new films of the same period, so it was immediately withdrawn. The current pre-sale box office is only 81,000, but the previous week of screenings has accumulated 22.6 million box office. It can be seen that the movie is not very popular, and the withdrawal is a waste of effort. The combination of Huang Xuan and Liu Yan is indeed not very attractive to the audience.
However, the sluggish performance of "Customs Front" surprised movie fans.
This Hong Kong-style police blockbuster movie starring Nicholas Tse and action director was originally scheduled to be released on July 5th. It is the first blockbuster scheduled to be released this summer. It is known as the number one hit in the summer. It is obvious that the movie is going to be a hit. One shot, and embarrassingly, a certain war movie was soon scheduled to be released on June 28, stealing the spotlight from "Customs Front." What's interesting is that this war movie completely disappeared.
The schedule environment of "Customs Front" is also deteriorating. Big brother Jackie Chan's " legend " is scheduled to be released on July 12th.
Shen Teng's " Successor Plan " is scheduled to be released on July 18, "A Quiet Place: Invasion Day" airborne on June 28, and " Silent Kill " directed by "Manslaughter" director Ke Wenli is scheduled to be released on July 7 On June 4th, it can be said that Nicholas Tse is facing attacks from both front and back, so "Customs Front" is directly moved to release on June 28th, retaking the position of the first shot in the summer season.
Unfortunately, as of 19:00 on June 24, the pre-sale box office of the movie was only 2.95 million.
You must know that there are less than 4 days until the movie is released, and the pre-sale popularity is so low, it may be a wrong choice to release the movie.
Why? What's wrong with "Customs Front"?
"Customs Front" cost 200 million to produce and is one of the most blockbuster Hong Kong films this year. Although it is claimed to be the first blockbuster to show the customs of Hong Kong, China, from the trailer, it is still the same old Hong Kong-style police film about catching moles. This may be an issue that affects the audience's interest.
Perhaps the greatest significance of the movie is that Nicholas Tse has fully dominated a blockbuster for the first time.
In recent years, Hong Kong film actors have been in decline. The older generation of superstars such as Andy Lau and Jackie Chan are still working hard, but the Mesozoic and new generations have failed to carry the banner. In 2021, Donnie Yen and Nicholas Tse starred in "The Case of the Fury", which has a box office of 1.329 billion, breaking It broke the box office record of Hong Kong films in the Mainland and gave Hong Kong films hope!
After leaving Donnie Yen, whether Nicholas Tse can support the box office is the meaning of "Customs Front"!
If "Customs Front" does well at the box office, then the hope for the next Hong Kong film will rest on Nicholas Tse.
However, judging from the pre-sales and screening reviews of the movie, the 43-year-old Nicholas Tse is a bit far away from this goal in terms of his film-making ability and acting skills. "Customs Front" itself is a reskinned " Anti-drug 3" , both films are also directed by Qiu Litao.
The action scenes of the movie still maintain a high level, but the plot is brainless, and it is a common problem that Hong Kong movies cannot capture the big picture.
The mole is the same old man, the police struggle is trivial, and even the reason for the conflict in the movie is one sentence, our customs has no face, so we don’t need support? I can only lament that after so many years of Hong Kong movies, they are still resting on the laurels of "Young and Dangerous".
If "Customs Front" suffers a box office setback this time, then there may not be any new films worth looking forward to in Hong Kong films in 2024.
Unless Jackie Chan's "Legend" exceeds expectations!
