At the 30th Beijing International Book Fair being held, the Harry Potter original book pop-up shop and the "Julia Donaldson's Story and Gruffalo Pop-up Shop" are shining like twin stars, combining the magical world and the world of children's fun. It was brought to the exhibition site and brought surprises to the audience.
The two pop-up activity areas are located in Hall P on the 4th floor of Area C of the National Convention Center, with a total area of 231 square meters. Upon entering the Bloomsbury Publishing-Harry Potter original book pop-up store, the flags hanging in the air were printed with classic quotations from the seven books, attracting Harry Potter fans and readers to participate in interactive games and challenge their own Memory, stimulate recall of details in the book.
And the multi-version experience area makes Ham fans linger. A minalima photo wall brings together the materials and illustrations of the three interactive three-dimensional book versions that have been published so far; the college wall displays the symbolic colors of the four major colleges, and is equipped with corresponding college versions for display and sale; especially the huge theme wall of almanac , which showcases magical illustrations by seven illustrators from around the world, showing all aspects of the magical world through rich details and unique artistic styles.
China Digital Science and Technology and Macmillan Publishing jointly held the theme exhibition "Julia Donaldson's Stories and the Gruffalo Pop-up Shop", presenting a visual and children's literature feast to China's young readers and fans. This year marks the 25th anniversary of the publication of the classic picture book "The Gruffalo" co-created by Julia Donaldson and illustrator Axel Scheffler. This exhibition brilliantly presents the image of this world-renowned classic picture book, as well as Julie Ya has collaborated with many well-known illustrators on other excellent picture books.
This exhibition includes multiple themed display areas, such as "Julia Donaldson's Gallery", "The Story of the Oak Forest", "What the Little Ladybug Heard", and "Detective Dog Leo and Medical Dog Dot", etc. . The young readers embarked on a wonderful reading journey from the main entrance of the exhibition, to the Gruffalo Forest, and finally into the world of Julia Donaldson's picture books. Little reader Jiajia is very happy to come to the world of Gruffalo. Children's reading promoter Liu Yang told reporters that in the "Oak Forest Story" displayed on the background wall, various small animals live in Oak Village, and they all have their own troubles and happiness.
The Gruffalo is not only displayed on the background wall, but also has wonderful picture books. Liu Yang said that there are also many different forms of Gruffalo on display this time, including toy Gruffalo that can be pushed and pulled, puppet Gruffalo, etc. These are all Rarely seen on the market. The
pop-up themed immersive experience area has a novel design. The two specially-built themed pop-up stores were jointly created by the design teams of the two publishing houses and China Graphics Digital Technology (Beijing) Co., Ltd. Since the pop-up store appeared, it has welcomed a large number of visitors. Gao Gao, a staff member of China Pictures Digital Technology, told reporters that many Harry Potter books in various versions have been sold out and urgent replenishment has been carried out.
