Recently, the topic "Is no one watching the European Cup?" has aroused heated discussions on the Internet. It seems that everyone no longer likes to watch football matches overnight. It seems that it is difficult to watch the games that were once in full swing, but it is true. Is it really so?
In fact, compared with before, everyone’s way of watching games is becoming diversified and fragmented. It’s not that no one watches the European Cup football matches anymore, but it’s now popular to watch the matches “sneakily”.
On the one hand, fewer people watch games on TV, and many people choose to watch games online. In 2020, the ratings of the European Cup online live broadcast increased by nearly 30% year-on-year.
In the past two years, many people can watch a football feast online with their mobile phones or tablets. On the subway, bus, or in a cafe, these "online viewers" watched the game quietly.
Compared with before, everyone’s way of watching games is more fragmented. For example, this year's European Cup games are basically broadcast live late at night. Some people are busy with work or family, and often choose to take the opportunity to "replenish their cards" when they go to work the next day. Of course, some people choose to watch it secretly while at work. Contest.
Some netizens said: "Now that I am getting older, if I stay up late to watch the game, I will definitely not be able to cheer up for work the next day. I think it will be the same when watching the recording and broadcast online the next day. There is no need to get injured just to watch the game. "Body."
In addition, some people now prefer to stay at home and watch the game, make an appointment with a few friends, put out a few bottles of drinks, and watch the game on a projector. The watching experience is also great.
Research shows that 42% of viewers regard watching football as a social behavior and a good time for family reunions and gatherings of friends. While bragging and drinking with friends, while watching a passionate football match, the key point is that the wife doesn't have to worry about "staying out all night". It can be said to be the best of both worlds.
Some netizens said: "Two days ago, I told my wife to invite friends to watch the European Cup at home. Unexpectedly, my wife not only did not object, but looked very happy, which confused me."
More and more people are watching the game at home. More and more people are coming, causing online sales of beverages and alcohol to start to surge. Recent data from Vipshop shows that popular events such as the European Cup have driven the sales of beer, fruit wine and other beverages. Since mid-June, the sales of fruit wine on the platform have increased by 31% year-on-year, and beer, beverages, etc. have also achieved different growth rates. increase to some extent. In addition, the sales of football shoes on the platform increased by 39% year-on-year, and the sales of children's football shoes increased by 50% year-on-year.
Generally speaking, it’s not that no one watches the European Cup anymore, but that the way everyone watches the game has changed, becoming more healthy and fragmented. I’m afraid the picture of a bunch of people watching the game in groups like before will Fewer and fewer.
