Rui Finance Wu Wenting On June 11, Superstar Legend (06683.hk) announced that the company’s indirect wholly-owned subsidiary Xingchuangyi (Kunshan) Entertainment Co., Ltd. (referred to as "Xingchuangyi") and Jiangsu Daoxiang Culture Sports Investment Co., Ltd. (referred to as "Jiangsu Daoxiang") and Guangzhou Baohui Cultural Development Co., Ltd. (referred to as "Guangzhou Baohui") signed an agreement to invest no more than 1,000 each in the Nanjing and Shenzhen stations of Jay Chou's 2024 Carnival World Tour Concert. Ten thousand yuan and will be entitled to receive 5% of the profit or loss therefrom.
According to data from the China Performance Industry Association, the national performance market will reach 73.994 billion yuan in 2023, an increase of 29.30% from 2019, exceeding the scale before the epidemic. Entering 2024, the market remains unabated. In the first quarter alone, there were 119,000 commercial performances nationwide, with box office revenue of 10.8 billion yuan and 38.8699 million viewers, representing year-on-year increases of 72.71%, 116.87% and 77.88% respectively.
It is understood that since its listing, Superstar Legend has invested in five Jay Chou "Carnival" concerts, including the previous Fuzhou Station, Hangzhou Station, and Changsha Station.
However, in the opinion of industry insiders, the dividends brought by the concert are not the real investment purpose of Superstar Legend. The traffic effect attached to the concert can empower the IP and new retail business it creates, which is the real purpose of Superstar Legend. The "drunkard's intention" lies in it.
’s financial report shows that in 2023, Superstar Legend’s new retail business, IP creation and operation revenue will be approximately 240 million yuan and 190 million yuan respectively, accounting for approximately 55.8% and 44.2% of total revenue respectively, of which new retail business Mainly products such as Magic Coffee.
In April 2019, Superstar Legend officially launched Moho Coffee nationwide. Through the sales of Moho Coffee, it recorded sales revenue of 71.927 million yuan and 333 million yuan respectively from 2019 to 2020. Net profit has also increased rapidly, from 8.8 million yuan in 2018 to 22.7 million yuan in 2019, and further increased to 75.6 million yuan in 2020.
Naturally, all of this is inseparable from Jay Chou’s publicity effect. Superstar Legend said that when promoting the Magic Bulletproof Coffee with the image of Classmate Zhou, the connection with Jay Chou immediately attracted existing fans and added credibility to new consumers of the product, which will help its own products in 2019 It has achieved significant sales growth since its nationwide launch in April this year.
As of press time on June 12, Superstar Legend was trading at HK$12.14, up 0.83%, with a total market value of approximately HK$10.117 billion. The stock rose 60.79% during the year.
