This year’s competition for seats in the box office of the Dragon Boat Festival has attracted a variety of themes such as comedies, youth films, action films, science fiction films, etc. The richness of genres has become a major feature of the schedule.
The movie market has only three days of Dragon Boat Festival (June 8th to 10th), which has attracted many films to enter. The box office performance is inseparable from the blessing of high-quality new films. According to Beacon Professional Edition, as of 19:06 on June 10, the total box office of new Dragon Boat Festival movies in 2024 (including pre-sales) exceeded 400 million yuan. The movies " Anti-Crime·Never Give Up ", " I Don't Want to Be Friends with You " and " Negotiator " are temporarily ranked among the top three box office (including pre-sales) of new films in the Dragon Boat Festival.
As the "warm-up venue" for the summer season (June 1st - August 31st), the Dragon Boat Festival film market has attracted much attention. Specifically, the competition for seats in the box office of this year's Dragon Boat Festival has attracted a variety of themes such as comedies, youth films, action films, science fiction films, etc. The richness of genres has become a major feature of the schedule.
So far, the total box office of the comedy movie "Never Give Up" has exceeded 100 million yuan, and the total box office of another comedy movie "I Don't Want to Be Friends with You" has exceeded 90 million yuan, followed by "The Box Office" with a total box office of 88.63 million yuan. "Negotiation Expert", " Stop and Go " with 49.53 million yuan, and " Mad Max: Goddess of Fury " with 32.14 million yuan. Among them, "I Don't Want to Be Friends with You" and "The Negotiator" also achieved box office declines on their second day of release.
In the past May, combined with the "May Day" schedule effect, the movie market's single-month box office reached 2.949 billion yuan. At this stage, the excitement of the Dragon Boat Festival has also driven the popularity of the entire movie market and summer movies. According to Beacon Professional Edition, as of June 10, the total box office of the movie market in 2024 reached 22.478 billion yuan, the total number of movie viewings exceeded 63.9 million, and the total number of movie viewings exceeded 515 million. The movies " hot " and " speeding" "Life 2" and " Article 20 " ranked in the top three of the annual box office list.
The continued recovery of the market has promoted the prosperity of the schedule. The total box office of the summer season has exceeded 800 million yuan so far. At the same time, according to statistics from a Beijing Business Daily reporter, more than 60 new films have been locked in the summer schedule. The movie "Garfield" temporarily ranks first with a cumulative box office of 125 million yuan, and the movies "Doraemon: Nobita's Symphony of the Earth" and "Sweep" "Black Never Give Up" temporarily ranks second and third on the summer box office list.
As one of the most important schedules of the year, the summer schedule has also attracted the attention of many listed film companies. Among them, the movie "dog array " produced by Huayi Brothers, Bona Pictures and other film companies is scheduled to be released on June 15. The film is directed by Guan Hu and stars Peng Yuyan and Tong Liya; it will be produced by Baina Qiancheng and others. The movie " There is a Canteen in the Clouds " produced by a film company, directed by Zhang Jiajia and starring Peng Yuchang and Zhou Ye, is scheduled to be released on June 22; the movie "Laifu Hotel" produced by Huayi Brothers has previously announced a change of schedule. , will be released on June 28; the third film in the "White Snake Series" "White Snake: The Floating Life" is scheduled to be released on August 10 and will be produced by Ruyi Film and Television, Wanda Film and Television, China Film, etc.
Beacon Professional Edition data analyst Chen Jin pointed out that this year’s Dragon Boat Festival day’s market was 143 million yuan, which was significantly higher than the 124 million yuan on the first day of the period. It achieved a single-day box office decline and an excellent box office trend. Among them, "I Don't Want to Be Friends with You" rose to No. 1 in the box office rankings on the second day of the film's ticket purchase. Teenagers under 19 accounted for 9.3% of the film's ticket purchase portraits, which was the highest for a new Dragon Boat Festival film and was deeply loved by the student community. This year's Dragon Boat Festival film competition is relatively even. The Douban score of "Stop and Go" is as high as 7.9 points. It has been affirmed by both ordinary audiences and experienced movie fans. The film also achieved a box office decline on the day after its release, and is expected to break out of the box office long tail.
Source: Beijing Business Daily reporter Lu Yang Han Xinyuan
