Original title: The 31st University Student Film Festival "New Quality Power·Image Future" theme forum was held
Workers Daily - China Industry Network reporter Chen Junyu
On May 16, the 31st University Student Film Festival themed "New Quality Power·Image Future" The forum was held at the Zhuhai Campus of Beijing Normal University. This theme forum is hosted by Beijing Normal University and hosted by the Beijing International Film Festival·31st College Student Film Festival Organizing Committee and the School of Art and Media of Beijing Normal University. Nearly 20 experts, scholars, and industry managers from the film and television field focused on the new characteristics and trends of the film and television industry under technological changes, and explored the future prospects of combining new quality productivity with the film and television industry.
In order to have a deeper understanding of what college students like to watch and what they want to watch, and to provide important data on the college student audience for the development of the Chinese film industry, this year’s College Student Film Festival launched the “National College Student Audience Large-scale Survey on Movie Viewing”, Beijing Normal University School of Art and Media Professor Chen Gang, deputy dean and chairman of the "Youth Honor Selection Group" of the 31st College Student Film Festival, released a research report at the theme forum on behalf of the organizing committee. The morning session of the
"New Quality Power·Future of Imaging" themed forum was hosted by Professor Chen Gang. Six experts discussed the development prospects of the film and television industry under the new quality productivity from multiple angles. Vice Chairman of the China Television Artists Association and Art Director of Beijing Normal University Making academic comments with Professor Hu Zhifeng of the School of Communication.
In a speech entitled "The Basic Logic of Chinese Culture in the AI Era", Yu Dan, professor at the School of Art and Media at Beijing Normal University and dean of the Capital Institute of Cultural Innovation and Cultural Communication Engineering, led everyone to re-examine how Chinese films are internally "aligned". She believes that although we are about to enter the era of intelligence, the basic logic of Chinese culture in film and television creation remains unchanged, and internal "alignment" has become a more difficult problem than intelligence. China's deconstructive thinking and poetic expression run through the creation of Chinese people. New productive forces need to achieve a balanced development with embedded intentions and tacit understanding with this basic logic.
Professor Hu Zhifeng believes that the brilliance of these experts lies in the question of "what is" in different dimensions. In fact, what they are elaborating is the changes and unchanged future landscape of the film and television industry brought about by the new qualitative power - what has changed is the form, the concept, and the future landscape. Dimensionally, what remains unchanged is the root, source and soul of culture. The afternoon theme forum of
was hosted by Professor Yang Chenghu, Vice Dean of the School of Art and Media of Beijing Normal University. Six experts and industry creators expressed their insights on the value of technology-enabled film and television. Among them, Professor Hu Zhifeng gave a keynote speech entitled "Hot Operation" and "Cold Thinking" of the Development of the Film Industry Empowered by High-tech Technology. He believes that for the film industry, new productivity is mainly reflected in digitalization, networking and intelligence. Digitization helps us preserve image memories. Networking is the core of the communication development of the film industry. Intelligence has changed the way and efficiency of film and television creation. Regarding the "three modernizations", Hu Zhifeng also expressed his concerns. He pointed out that whether blindly following the trend can leave valuable works of art is a question worthy of our attention and reflection.
Zhao Weifang, director and researcher of the Film and Television Research Institute of the China Academy of Arts, made an academic summary. He believed that the experts elaborated on the relationship between the film and television industry and new productivity from the aspects of theory, practice, technology and industry. At the same time, he emphasized that in the context of an era where artificial intelligence has reached a higher level, as a scholar, you need to have forward-looking awareness and academic responsibility, and you must have your own "cold thinking" in an era of rapid technological development.
Source: Workers Daily Client
