Beijing News Shell Finance News (Reporter Qu Xiaoyi) With the popularity of the TV series "My Altay" adapted from the essay collection of the same name by writer Li Juan, the scenery of Xinjiang Altay has attracted the attention of a large number of viewers and has also made local tourism popular. .
The popularity of "My Altay" has made Altay tourism popular. Picture/ic photo
Altay has already ushered in the first wave of tourism boom during the May Day holiday, and the number of inquiries and orders in the local accommodation industry has increased. According to data from the Altay City Culture, Sports, Radio, Television and Tourism Bureau, during the May Day holiday, Altay City received a total of 106,900 tourists, a year-on-year increase of 45.04%, and achieved tourism revenue of 86.1614 million yuan, a year-on-year increase of 43.19%. The
online travel booking platform also provides corresponding hot data. Fliggy data shows that since the launch of "My Altay", searches for Altay travel on the platform have increased more than fivefold, air ticket bookings to Altay have increased by more than 50% month-on-month, and car rental bookings have nearly doubled month-on-month.
In terms of accommodation, according to ThankYou's data, Altay's hotel bookings have grown significantly, ranking among the top 20 in terms of year-on-year growth in accommodation bookings in fourth-tier and below small towns across the country. Shankeyou pointed out that in the past, Altay’s tourist peak season started from mid-June to the end of the National Day holiday, but this year Altay’s accommodation entered the peak season earlier than expected.
Tujia B&B data shows that searches for Altay B&Bs have increased by 200% month-on-month in the past week. After the May Day holiday, the booking volume of Altay homestays continued to rise, basically the same as during the May Day holiday. The yurts of Kazakh landlords and the traditional wooden houses of Hemu were more popular.
In addition, data provided by Qunar shows that driven by the popularity of "My Altay", Xinjiang's overall popularity has increased. Hotel bookings in Ili have increased by 80% year-on-year, and hotel bookings in Urumqi and Kashgar have also increased significantly.
editor, Li Zheng
proofreader, Liu Baoqing
