With the launch of the first episode of Hunan Satellite TV's "Singer 2024", it quickly dominated the hot search, with multiple singer-related entries on the hot search list. In the secondary market, the singer's producer Mango Super Media also received intense financial attention .
html On May 13, Mango Super Media jumped short and opened higher, rising all the way in early trading, with the highest increase exceeding 12%. As of the close, its stock price closed at 25.13 yuan per share, an increase of 11.69%.
topped the 25 hot search lists, and netizens "swayed" online
After 4 years, the singer returned again.
This time, "Singer 2024" adopted a bolder method-live broadcast. This bold attempt also gave this old IP a new start, and the popularity of online discussions remains high. According to data provided by Hunan Satellite TV’s official Weibo account on the 11th, so far, the program "Singer 2024" has received 974 hot searches on the entire Internet. , 821 hot searches on Weibo, 49 in the top 10 of the main Weibo list, 25 topic words ranked in the top 1 of the main Weibo list, the main topic of the program Weibo has been read 510 million; the total number of views of "Singer Youth Song Concert" reached 18.45 million .
In terms of ratings, this veteran variety show also achieved good results. The first episode of "Singer 2024" had a cvb rating of 0.44% and a share of 1.84%. Ranked No. 1 among provincial satellite TVs, with csm national network ratings of 0.88 and share of 4.61%, ranking No. 1 among all star channels in the same period. The peak ratings of the first episode of Kuyun were nearly 0.7, and the peak share exceeded 4%. It ranked first in the Provincial Television variety show, and its share was 1.5 times that of the second-place Provincial Television variety show. The peak ratings of Huanwang were nearly 0.8 and the peak share was nearly 5%, both setting the highest ratings for Hunan Satellite TV’s Friday porn variety show this year.
In fact, the return of "Singer 2024" had high hopes. At Mango's spring investment meeting on April 28, Mango TV stated that it would continue to innovate in the field of variety shows. "Singer 2024" and "Shengsheng" "Continuous Hong Kong Philharmonic Season 2" focuses on "people" and "song" respectively, taking a step further on the original baseline of top-notch music.
After the first episode of the program was broadcast, "Singer 2024" came out of the circle in an unexpected way. The audience automatically joined the competition, helping the program summon more powerful "singers" to find their home court. A number of singers such as Han Hong also "voluntarily signed up", which also attracted public attention. On May 13, although several days have passed since the show, topics related to "Singer 2024" are still trending on Weibo.
Can Mango once again replicate the myth of "Cyndi Wang Concept Stock"
The popularity of the return of the singer's program also reminds people that Cyndi Wang, who participated in "Sister Lang" two years ago, brought enthusiasm to Mango Super Media due to the enthusiastic investment of fans. traffic and business value.
During the broadcast of the program, Mango Super Media’s stock price continued to rise. On May 24 and 25, 2022, Mango Super Media’s stock price continued to rise, reaching an intraday high of nearly 10%. On May 26, Mango Super Media’s stock continued to rise by 1.58%. The reappearance of Cyndi Wang in front of the public not only made the audience "return to youth", but also gave birth to a "Cyndi Wang concept stock".
At present, many Mango variety shows are competing on the same stage. Sister Lang is "riding the wind and waves" and "singer" is also in full swing. The content matrix previously announced by the Mango Investment Promotion Association also includes "Continuous Sound Hong Kong Music Season 2", Programs such as "Time Concert" and "Overcoming Troubles - Double Star Season".
html On the evening of April 21, Mango Super Media disclosed its 2023 financial report. The main operating indicators continued to improve: the company achieved operating income of 14.628 billion, a year-on-year increase of 4.66%, and net profit attributable to the parent company of 3.556 billion, a year-on-year increase of 90.73%, excluding non-net Profit was 1.695 billion yuan, a year-on-year increase of 5.70%. The annual report also shows that the company plans to distribute a cash dividend of 1.8 yuan for every 10 shares. As a content platform, the biggest highlight of Mango Super Media’s performance last year was in the field of long-form videos. Among the top 5 comprehensive effective broadcasts of Yunhe Data Network, Mango TV occupied three seats, namely "Chengfeng 2023", "Detective 8" and "Beyond the Troubles 3" "; In the TV variety show list, Mango TV occupies two seats, namely "Hello Saturday" and "Longing for Life 7".Guoyuan Securities stated that in 2023, the effective playback volume of variety shows on Mango TV across the entire network will increase by 31% year-on-year, and the effective playback volume of feature films on the entire network will increase by 46% year-on-year, ranking first in the long-form video industry. In 2023, Mango Super Media completed the acquisition of Golden Eagle Cartoon, and the "four-platform" model of Mango TV + Hunan Satellite TV + Golden Eagle Cartoon + Xiaomang e-commerce gradually formed.In 2024, the company will reserve more than 80 film and television dramas and 100 micro-short dramas to maintain its ability to supply high-quality dramas.
Xiaoxiang Morning News·Jiaojiao Finance reporter Chen Shixian
