The trend of postgraduate entrance examination has finally spread to the entertainment industry. Is it the new "skin" of celebrities? Or is it a new way out as traffic gradually fails?
Coincidentally, recently, actor Zhang Jingchu, who has been dormant in the entertainment industry for a long time, started a live broadcast to share her study and life, which attracted more than 700,000 people to watch online. In fact, Zhang Jingchu was admitted to the directing department of the American Film Institute last year. From preparing for exams to officially attending class, Zhang Jingchu has been sharing her study routine on social platforms. Watching her doing her homework live, many netizens said: "I feel like I'm being involved by her", "It's such a breath of fresh air" and "It makes me want to study too".
The era of looking at faces has passed, and traffic is not a panacea. As early as this year's Spring Festival, four of the eight films were withdrawn, including "Mr. Red Carpet" starring Andy Lau and "Let's Shake the Sun Together" starring popular actors Peng Yuchang and Li Gengxi. Obviously, even if there is a lot of investment in publicity and the joining of traffic stars in the early stage, as the audience's rationality in watching movies gradually returns, the appeal of relying on traffic actors is no longer as good as before.
On the last day of this month's May Day holiday, Yang Mi's movie "Nothing That Can't Be Solved by Hot Pot", starring Yang Mi, was officially withdrawn after her new drama "Harbin 1944" was met with failure. In five days, it only grossed over RMB 50 million at the box office. Putting aside the plot issues and the controversy over the film's character setting, the character played by Yang Mi was criticized for lacking a sense of reality and making it difficult for people to relate to. Against this background, the film's pre-sale box office was naturally unsatisfactory.
As the entertainment industry becomes increasingly saturated, it is time to think about what kind of actor can be without being overwhelmed by the torrent of market competition.
