Seven years ago, the modern military-themed war blockbuster "Wolf Warrior 2", directed and starred by Wu Jing, made the total box office performance of our domestic movies finally begin to match that of Hollywood blockbusters. With a box office of nearly 5.7 billion yuan, it not only broke the highest box office record in Chinese film history, but also made it the first non-Hollywood film to enter the top 100 of the global box office list.
Since then, our domestic films have ushered in a new era, and Wu Jing has officially started his glorious journey in the theme of movies.
In recent years, main theme movies seem to have become the mainstream of the Chinese film market, and most of these main theme movies star Wu Jing. Like " Me and My Motherland ", " The Climber ", " King Kong River " and " Changjin Lake ", etc., they are all main theme movies starring Wu Jing, and these movies eventually created Very impressive box office results, especially "Changjin Lake", once again broke the highest box office record in Chinese film history with a box office of over 5.7 billion yuan. It is still the box office champion in China's film history.
First, "Wolf Warrior 2" successfully entered the top 100 in the global box office list, and then "Changjin Lake" once again broke the highest box office record in Chinese film history. Wu Jing can be said to have made China's main theme movies a "golden sign" in the Chinese mainland market ".
However, without Wu Jing, the "golden sign" of the main theme movie does not seem to be very effective.
On the National Day holiday in 2023, the great Chinese director Chen Kaige launched a movie with a very strong main theme "Volunteer Army: Heroes Attack " directed by himself. In terms of subject matter, the film is very similar to "Changjin Lake", the box office champion in Chinese film history, but it did not have as good a fate as "Changjin Lake".
After being released for several months, "Volunteers: Attack" has only received less than 900 million yuan at the box office. However, it is reported that the total cost of the film is around 600 million yuan, so it has already caused a loss for the film studio.
Compared with "Volunteers: Heroes Attack" directed by Chen Kaige, another theme film that was just released recently, its performance at the box office was even more dismal.
On May 11 this year, a total of three new films were released in the domestic market, including the main theme film "Red Dawn".
"Red Dawn" does not have a strong director and cast, but it is indeed a main theme movie. The film uses Bao Ding as the protagonist and tells the story of his revolutionary journey from launching an uprising to heroic sacrifice. As a main theme movie,
, even if its box office performance is not outstanding, it should not be very, very bad. However, the box office performance of "Red Dawn" was extremely poor. On the first day
was released, it only attracted 20 people to the theater to watch, and only earned more than 600 yuan at the box office. This can basically be said to be the lowest box office performance this year.
It seems that the "golden sign" does not work at all times. The right time, place, people and people may be indispensable, but the most important thing is to open up visibility and improve its own quality.
