The trend of literary film and television adaptation has finally spread to prose.
html On May 10, the eight-episode online drama "My Altay" came to an end. The play is adapted from the prose collection of the same name "My Altay" by writer Li Juan, published by Huacheng Publishing House and contracted by Huacheng Literary Academy.is also a film and television adaptation. The most discussed aspects of " Blossoms " are Wong Kar-wai's film aesthetics, Hu Ge 's handsome suit, and the superb acting skills of Uncle Ye... "My Altay" made the originally low-key original author Li Juan It became a hot search topic on Weibo and once ranked second in the rankings.
The online drama "My Altay" moved countless viewers precisely the spiritual core of the original work: to love, to live, and to find a peaceful place for the soul. In an era of competition between content and traffic, Li Juan's plotless prose has become a powerful medicine to heal the hearts of contemporary people. This is evidence of the upsurge in film and television adaptations of serious literature, and is also a hearty literary victory.
Li Juan's words are warm and healing.
"Li Juan, one of my favorite writers."
"Li Juan's books are gentle and fiery. The gentle ones are the rivers, mountains, trees, and wind in Altay, and the fiery ones are the emotions."
"After I came back from Altay, I read Li Juan's words again. The memories triggered by her words were overwhelming and overwhelming!"
On May 7, the premiere of "My Altay" topped the prime time ratings of CCTV. , as of the end of the broadcast that day, the topic "My Altay Xinjiang Promotional Video" was on the hot search list on Weibo, and the original book "My Altay" was ranked second on the WeChat reading hot search list. On May 10, "My Altay" came to an end.
From the beginning to the end, Li Juan and her works have been the most discussed by the public. In addition to audience feedback, the reporter also briefly reviewed reports from relevant authoritative media, most of which revolved around Li Juan's works. Among them, the WeChat public account "CCTV News" released "The recently popular "Vital Copywriting", quickly collect it~" on May 8, and the number of reads quickly climbed to 100,000+. In the comment area, you can also see many golden quotes from readers Anli Li Juan’s works.
"The train is leaving quickly, there is gold in the sunset, and the sea is in the sky." "This colorful and vast world." "The wind is a transparent river, and the rain is a cold meteor."... These copywritings full of vitality are the basis of this film and television The key to the popularity of the drama "My Altay" is also a major feature of Li Juan's works.
Li Juan's writing is sincere and pure, and can be recognized at a glance. Her writing is full of peaceful life. She writes about a cat, a gust of wind, a cloud, a dance, and a boy she likes. She has no pretense or ambition, and she experiences everything in the world with instinctive sensitivity.
Zhang Yi, president of Huacheng Publishing House and editor-in-chief of "Flower City" magazine, said that Li Juan has always been a writer with high national popularity, and "My Altay" is one of her masterpieces. This year is the first time that this book has been published. It’s been 14 years. The 14 years of reading and dissemination have carried many memories of readers, so many readers have paid very high attention and expectations to the adaptation of this IP.
In Zhang Yi’s view, what impresses the audience about Li Juan’s works is the power of healing and peace in her words, and her ability to humorously understand life in a complex world. All of this also comes from the writer’s in-depth and meticulous understanding of human destiny. Her observation and unique writing - in her writing, we can see the profound connection between people and the land, the interconnected joys and sorrows of human beings, the bright hope that flourishes on this land, and also the tenacity and perseverance of people. Brave, warm and endless.
"Content is King" will never go out of style
Compared with the attention of readers and the pursuit of the media, the author himself has hidden behind the scenes throughout the whole process and has rarely given public interviews to the media. On May 10, the WeChat public account "Sanlian Life Weekly" published "Writer Li Juan: Is Altay now the "last pure land"? ", scrolled to the last line of the article, and found out that it was an interview from 2012.
Literary News pointed out in the article "Writers "appear" and literature "out of the circle"" that in the Internet era, writers are no longer just "strangers" who hide behind their works, but are also reality show actors, anchors, and short-format writers. Video creators and other new identities, and interact closely with thousands of viewers through the Internet. When literature goes out of the circle, it is inevitable that people will question: Where have the works gone?
Li Juan is silent. She has deactivated her WeChat Moments and does not update her Weibo frequently. She is almost invisible in front of the camera, but this does not prevent her works from becoming popular on the Internet. Especially after "My Altay" became a hit, when I searched online, most of them praised her: fun, vital, interesting, healing, reluctant to read, a "spiritual massage" writer...
Watch it at Zhang Yi Come on, this is the unique power of original literature. It is often said that literary works are the "mother books" of other art forms. Excellent film and television adaptations are indeed inseparable from excellent literary mother books. Of course, this is also a process of mutual achievement. Through film and television adaptation, the vitality of literature can be extended, and the beautiful picture of life in Xinjiang can be shown to more people.
Zhang Yi said that in recent years, film and television adaptations have focused more and more attention on serious literature, such as "The World" and "Flowers", which in a sense also reflect the audience's greater appreciation for the artistry and ideological depth of literary and artistic works. High expectations. "No matter in any era, 'content is king' will never go out of style. Excellent original works have great power to break the circle. In fact, there has always been a lack of precedents for high-quality and serious literature to be adapted into film and television works, such as "" Red Sorghum ", "Alive", "Raise the Red Lantern", "Qiu Ju's Lawsuit", these literary works, film and television works are still circulated and read today because of their in-depth observation and insight into human nature. The power to understand the times and transcend the times. "
"Go to the wind of Altay and seize the poetry of life." Like Li Juan said, love, live and experience. The same is true for literature. To read and feel is not only the way to truly get to know the author, but also the meaning of literature.
Text｜Reporter Sun Lei
Picture｜Photo provided by interviewee
