html May 10, according to the China Performance Industry Association: Recently, eight departments including the Shanghai Municipal Commission of Commerce, Culture and Tourism Bureau, Finance Bureau, and Public Security Bureau jointly introduced measures to further promote the linkage of business, tourism, cultural and sports exhibitions to attract and expand consumption. Among them, for large-scale concerts and music festivals, the organizers will introduce internationally renowned or domestic first-class large-scale concerts and music festivals, and the total number of ticket sales will not be less than 30,000, and support will be provided up to 2 million yuan. If the total number of ticket sales exceeds 50,000 and the proportion of overseas audiences exceeds 10%, a one-time reward of 3 million yuan will be given. also supports high-quality theatrical performances. For organizers that introduce excellent plays from internationally renowned or domestic first-class theater troupes into major national cultural and art festivals, if the cumulative audience of
is no less than 3,000, a maximum of 2 million yuan will be supported. If the cumulative audience exceeds 5,000, and the proportion of overseas audiences exceeds 10%, a one-time reward of 3 million yuan will be given..
The introduction of this new policy is intended to accelerate the construction of an international consumption center city, deepen the linkage of business, tourism, cultural and sports exhibitions to attract and expand consumption, provide consumers with richer consumer products, better consumer services, and more diversified consumption scenarios, and effectively exert the impact of consumption on social and economic development. to enhance the lasting power of high-quality development.
encourages business, tourism, cultural and sports exhibition organizers, professional service agencies, social platforms and other market entities to jointly organize commercial marketing, catering and leisure and other consumption-promoting activities during large-scale theme events. During the event, commercial retail sales will increase by more than 20% and not less than 20 million yuan and the number of event participants is no less than 10,000, the event organizer will be supported with up to 2 million yuan. This policy will be implemented from May 1, 2024 to December 31, 2025 .
[Source: China Performance Industry Association]
