Note: This article was originally created by Xinzhi Business Observer and may not be reproduced without permission. You may not have heard of Dandan’s name, but that doesn’t stop her from becoming the only female anchor in the country with over 100 million fans. The only people s

Note: This article was originally created by Xinzhi Business Observer and may not be reproduced without permission.

You may not have heard of Dandan’s name, but this does not prevent her from becoming the only female anchor in the country with over 100 million fans. The only people standing in front of her now are Xiao Yang from Douyin and Simba from Kuaishou. The latter was her direct master.

But, can Dandanshangshang really solve the complicated relationship between Xin Xuan and Kuaishou that is constantly being cut and messed up? I'm afraid even Simba doesn't know this.

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html On April 20, Simba cursed Kuaishou during a live broadcast. This was a routine operation for him, but Kuaishou's reaction was unprecedented - the platform quickly blocked the live broadcast room of its own leader.

Simba was obviously not convinced. He took turns to use Xinxuan's anchor account to start the broadcast that day, but was soon banned again for excessive remarks, which caused the Simba family's four anchor accounts to be banned. A furious Simba immediately ordered all his anchors to stop broadcasting indefinitely.

From the information on Simba’s Kuaishou homepage, we can see that his account will not be unblocked until May 20. However, Xinxuan’s official Weibo announced on the 5th that Simba’s number one fan Dandan would restart the sales at 10 a.m. on the 11th, reaching 99 million fans.

Dandan’s comeback is very intriguing. She currently has 98 million Kuaishou fans and claims to be aiming to reach 99 million fans, but the gift she prepared for her fans is a “100 million cup”. After all, she cannot hide her ambition to exceed 100 million. of.

For this senior sister Xinxuan, it is only a matter of time before her fans exceed 100 million. Even if she can accurately control the total number of fans to 99 million during the live broadcast on May 11, I believe that within a month, she will start a sprint to exceed 100 million. After all, this kind of popular drama series is already Xin Xuan's traditional script.

When Dandan has more than 100 million fans, she will become the first female anchor to achieve this goal. Previously, only Simba had over 100 million fans in Kuaishou, and Crazy Little Yang was the first individual anchor to achieve over 100 million fans. On Taobao, which is also the overlord of live streaming e-commerce, the first brother Li Jiaqi currently only has 83.4 million fans.

Taobao, Douyin, and Kuaishou are chasing each other in the live broadcast camp. Kuaishou's Simba was ridiculed for being vulgar, Douyin's Xiao Yang was scolded for being vulgar, and although Taobao's Li Jiaqi is good, he has also experienced many bad reputations. The three brothers of the three major platforms each have their own strengths and weaknesses, so they are delicately balanced in their respective camps.

But soon, Kuaishou will usher in the third and only female anchor on the entire network to exceed 100 million. In comparison, Douyin has never had a first sister, while Taobao has lost its former first sister. The sudden rise of Dandan seems to break the three-legged pattern and give Kuaishou an advantage.

But in reality, things are never that simple.

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Simba has been challenging Kuaishou for more than a day or two. He has repeatedly declared that he wants to grow into a brother company with Kuaishou, and has threatened to quit the Internet and change careers several times. However, after going round and round, he will return to the embrace of the "old fans". On April 14, during Dandan's live broadcast to hit 98 million fans, Simba first said, "The day Dandan broke 100 million, I stripped naked for everyone to see" and then said, "I quit after she made 100 million."

’s own brother is constantly making rumblings and can’t even seem to be friendly on the surface. Naturally, the platform will have a grudge and choose to support other traffic. But Simba couldn't bear it. He claimed in the live broadcast that Taiyuan Lao Ge, Ma Hongtao and others had endless conflicts with him, and even forged recordings to spread rumors about him. However, the platform responded that it was unaware of this. Simba denounced Kuaishou for indulging emotional anchors, "Just living by collecting 500 million protection fees from (emotional anchors) has no sense of chivalry and no sense of public morality. It is a rubbish platform." As a result, I blocked my account all at once.

Although Dandan is already the number one female anchor on the Internet, her fame is not outside the entertainment industry. It seems that she is only popular in the parallel universe of Kuaishou. Of course, a large part of this huge traffic is due to her hard work, but Simba's strong support for her cannot be denied.

Even Simba’s wife Chu Ruixue cried angrily during the live broadcast last year, saying that Dandan had removed her, and that Chu Ruixue’s apprentice was selling products that conflicted with Dandan and was forcibly removed from the link.Chu Ruixue said angrily: "Can you swallow this breath? I haven't been so popular in the past seven years." The day after Chu Ruixue cried during the live broadcast, it happened to be the fourth anniversary of Dandan's live broadcast. Simba helped out in person, and Chu Ruixue Ruixue went abroad to relax.

Then the day before the Double Eleven live broadcast, Dandan was suddenly injured and hospitalized, so he missed the most important shopping festival live broadcast of the year. During this period, she declared on social platforms that she wanted to "explode a huge melon", but the melon has not exploded yet.

At the end of 2023, it was revealed that Dandan had forced the group CEO Guan Qian, causing the latter to be forced to resign.

Dandan has his own temper towards his wife and senior executives, but he respects Simba very much. In October 2020, during the live broadcast of the first anniversary of his apprenticeship, Dandan even knelt down and kowtowed to Simba, who was only 7 years older than him, and said: "Thank you dad for giving me everything!" Simba said happily: "In the future No one can bully my girl. "

Simba is a typical performing personality, and Dandan is similar to him to some extent. Both of them can do some extraordinary things for the sake of traffic, and they are also selling goods. Very talented in all aspects.

Now Kuaishou has banned Simba many times, and Simba has also revealed many times that he is "lost". It is also a wise choice to support Dandan to rise to the top. After all, although Dandan has a explosive temper, he has obvious advantages in live streaming. On last year's Kuaishou sales list, Simba and Dandan dominated the top two. Together, they contributed 30 billion yuan in sales and were far ahead on the list.

In fact, the love and killing between the Simba family and Kuaishou is also the result of platform gaming. Whether Li Jiaqi has become more low-key since the eyebrow pencil incident, or Dong Yuhui publicly admitted that "there is a gap with Douyin's expectations, so he feels a lot of pressure", they all prove that the pull between super anchors and the platform has never stopped, and Simba jumped out to scold Kuaishou. , also because they are not willing to see the platform allocate resources to other rising stars.

Whether super anchors want it or not, their right to speak is being taken away. Taobao will launch the "China's New Anchor" competition in 2022 to support new forces, but having new people does not mean that it can change the overall situation. Kuaishou has always turned a blind eye to Simba because it was afraid of the supply chain capabilities of super anchors. Similar situations include Taobao's Wei Ya and Li Jiaqi, Douyin's Xiao Yang, and Make a Friend. But when Kuaishou also decides to build a supply chain system and a more balanced anchor ecosystem, it will definitely no longer want to be controlled by super anchors. With Simba's lesson learned from the past, Kuaishou will probably learn from the experience and gain wisdom. It is unlikely that he will give Dandan any good looks. Maintaining the superficial peace is already the greatest goodwill.

Similarly, Simba doesn’t really want to hang himself on the Kuaishou tree, but he is limited by his personal style and is difficult to be accepted by other platforms. Simba also tried to enter Douyin earlier, but Douyin obviously did not need an anchor with obvious threatening meaning, and Douyin did not lack top anchors, so Simba gave up this battlefield after a brief trial. Now that Simba is trapped in Kuai's hands, the better his apprentices do, the harder it will be for him to escape.

For Kuaishou, it would be a good thing if Simba can give his apprentice a ride while fading out. For the Xinxuan Group, it is natural for the number one disciple to inherit the throne of the master. But for Simba himself, not putting eggs in the same basket is the long-term solution to stabilize the country.