celebrates May Day and pays tribute to workers. From 8 a.m. to 8 p.m. on May 1st, the May Day special event of the "Golden Sunshine Carnival" - Yan Qiuqiu Studio launched a 12-hour live broadcast, making an unprecedented attempt.
Picture: Photo provided by the interviewees of the May Day special event of "Golden Sunshine Carnival" (the same below)
From Century Park in Pudong to the Shanghai Charity Foundation, from Jiabei Country Park in Jiading, Jiangnan Bookstore to Baiyi Store, Then go to BFC Bund, 12 hours, 105 million likes, 39,000 comments, the average viewing time is 20 minutes and 13 seconds, and about 1,000 die-hard fans have watched for more than 11 hours. On the day of
's live broadcast, at 8 a.m., die-hard fans were waiting at Gate 2 of Century Park early in the morning to participate in the "first stop" of the live broadcast - to see what Century Park looked like after the wall had just been demolished and it was open 24 hours a day for free. Online and offline fans followed the anchor's footsteps and appreciated the beautiful scenery of Century Park - there are various varieties of roses, forming a large "rose garden"; there are 10,000 square meters of colorful snapdragons in full bloom to form a "seven-color flower". "Sea"... Fans took out their mobile phones to take photos.
Picture: The "first stop" of the big live broadcast - Century Park
Around 10:00 a.m., the live broadcast camera came to the Shanghai Charity Foundation located at No. 1253 Huaihai Middle Road, where the "Three Years of Hard Work and Progress, Practice" was going on. "Start with the Heart and Create the Future" Open Day and "Salute the Most Beautiful Workers" May Day themed event. Anchor Yan Qiuqiu also participated in the live broadcast, allowing fans in front of the screen to understand the Shanghai Charity Foundation's purpose of "elderly care, child support, education assistance, and relief for the poor", as well as various charity services and public welfare projects carried out over the past thirty years. At the event, the anchor was very interested in the charity sale products, buying them and giving them to the fans present. Walking to the fund-raising office of the "Galking with Grandparents and Grandma" project, Yan Qiuqiu donated generously. He said: "This project is highly consistent with my concept of live broadcast..."
Caption: Anchor Yan Qiuqiu lets fans in front of the screen know about Shanghai through live broadcast Charitable Foundation
At 12:30 noon, the live broadcast team arrived at Jiabei Country Park. The Propaganda Department of Jiading District Committee and Jiabei Country Park made careful preparations and invited the anchor to sit in a classic car worth 14 million to tour the park and participate along the way. Experience various activities of the Automobile Culture Festival.
At 3:30 pm, the live broadcast team came to Jiangnan BookstoreĀ·Longcheng Eyes, jointly built by Shanghai Media Group and Jiading District. Taking the bookstore as a dot, the city work format was used to detour around Yuanxiang Lake. The content was rich and colorful, and fans participated enthusiastically. At the same time, the "Shanghai Jiading" official WeChat account carried a comprehensive report with "Follow the big v to unlock Jiabei Country Park". The live broadcast of
coincides with Shanghaiās annual May 5th Shopping Festival. To this end, the live broadcast team specifically contacted Shibaiyi Store and came to Shibaiyi Store on Nanjing Road Pedestrian Street at 5:40 pm that day to show the prosperity of Shanghai's business during the May Day period through live broadcast footage.
Caption: At 7:38 pm, the number of live broadcast likes successfully exceeded 100 million
At 7:38 pm, standing on the BFC Bund "Heartbeat Terrace", facing the night view of Pudong, the number of live broadcast likes successfully exceeded 100 million, anchor Yan Qiuqiu Full of emotion, he said: "It is the fans who have accompanied us all the way and jointly created a live broadcast room with over 100 million likes. This live broadcast not only accompanies fans to celebrate the holidays, but also allows fans to accompany traditional media people in their transformation." After this live broadcast of
, Fans nicknamed the anchor Yan Qiuqiu "Yi Qiuqiu" because the 12-hour live broadcast on May 1st received 105 million likes. Yan Qiuqiu said: "'Yi Qiuqiu' is not the end. This is of course not a numerical concept, but the positioning of 'flying into the homes of ordinary people'. The next step is to insist on using ordinary people's words and talking about ordinary people's affairs. Always accompany and always do charity. "
In addition to the support of Century Park, Shanghai Charity Foundation, Jiading District Party Committee Propaganda Department, City Baiyidian, Fosun Group and other units, this live broadcast is also inseparable from Shanghai Media Group and Xinmin. The strong support of the Evening News is inseparable from the participation of Xinmin Evening News Readers Club, Yan Qiuqiu Studio, Zhang Guoliang Model Worker Studio and other public welfare team members.This year, the Xinmin Evening News Readers Club will continue to join forces with public welfare organizations to hold large-scale public welfare activities across the city with the theme of "Golden Sunshine Carnival" public welfare activities.
