The movie "Hot Pot" was suddenly withdrawn and became a hot search topic
As of 21:51 on May 5, the May Day box office total reached 1.523 billion yuan, surpassing last year
During this holiday, the cultural tourism market in various places is booming, but the movie is not related to The topic is not as popular as expected. Maoyan Professional Edition data shows that as of 21:51 on May 5, the number of moviegoers in the 2024 May Day period (May 1st - May 5th) reached 37.692 million, and the total box office reached 1.523 billion yuan. Team ", " Thelma and Louise " and " Kowloon Walled City: The Siege " are the top three in the box office list.
A total of 8 new films were released on May Day this year. There were small surprises throughout the period but no big hits. Among them, the box office on May 1 exceeded 400 million yuan, which was an outstanding performance. On May 5, "" starring Yang Mi was suddenly withdrawn and became a hot search on Weibo. Compared with the "family fun" of the Spring Festival stalls and the "main theme" of the National Day stalls, the yet-to-be-defined May Day stalls have attracted many films with rich layers to join, but there has not been a single film that has dominated the box office.
The May Day film genre is rich
There are no dark horses and hits
There are 8 new films released in the May Day film festival this year, covering action, comedy, animation, romance, suspense, crime and other types. Among them, "Peacekeeping" starring Huang Jingyu and Wang Yibo "Riot Squad" and "Nothing That Can't Be Solved by a Hot Pot" starring Yang Mi are highly anticipated by the market.
The 8 movies did not have a big gap at the box office, and there were no dark horses or hits in the entire schedule. "Peacekeepers" topped the list with a box office of 405 million yuan, while "Thelma and Louise" and "The Siege of Kowloon Walled City" also exceeded 390 million yuan and 253 million yuan. The two animations "Spy House Code: White" and " Howl's Moving Castle " ranked fourth and fifth at the box office during the period, with 195 million yuan and 102 million yuan respectively.
In terms of word-of-mouth, the top five Douban scores for May Day new films are "Howl's Moving Castle" (9.1 points), "The Siege of Kowloon Walled City" (7.5 points), and "Spy House Code: White" ( 7.5 points), "Nothing Can't Be Solved by a Hot Pot" (6.3 points), "Thelma and Louise" (6.1 points). The Douban score of "Peacekeeping Riot Squad", which ranked first at the May Day box office, was only 5.6.
It is worth mentioning that the box office on the first day of May Day this year exceeded 400 million yuan, exceeding the 315 million yuan in the same period last year, and setting a new record for the first day of May Day in Chinese film history. The performance was outstanding, but the box office in the following days did not No new highs have been reached. The total box office for the May Day holiday in 2023 was 1.521 billion yuan. This year’s May Day holiday has successfully surpassed last year’s and entered the top two in the May Day movie viewing list in Chinese film history.
"Hot Pot" was withdrawn and became a hot search topic
It attracted the attention of netizens
During the May Day period, the topic of "withdrawal" also has to be mentioned. The animated film " Xiaoqian " was temporarily withdrawn in late April. At noon on May 5, the official Weibo of the movie "Nothing Can't Be Solved by a Hot Pot" (hereinafter referred to as "Hot Pot") announced its withdrawal: "Since its release, due to various environmental factors, the film has not been able to compete with more To meet with the audience... After carefully evaluating the current situation, in order to meet the needs of more viewers, our 'Hot Pot' will be canceled on May 6 and we will see you again on another day." Related news subsequently became popular. It ranked first in searches and attracted the attention of netizens.
"Hot Pot" is directed by Ding Sheng, the director of hardcore movies such as " Save Mr. My " and " Tough Guy ". Yang Mi stars with powerful actors such as Yu Qian, Tian Yu, Yu Ailei, and Li Jiuxiao. It tells the story of four interactive movies. Strangers were sharing the stolen goods in the backstage warehouse of the theater, and were accidentally involved in a murder case. A hot hot pot meal was filled with endless suspense, and greed and deception triggered a series of reversals. In the end, the special identities of the four people gradually surfaced, and the mysterious truth was also revealed.
According to data from Maoyan Professional Edition, as of 15:18 on May 5, the box office of "Hot Pot" reached 52.49 million yuan, and its real-time box office share and film schedule share were less than 5%. Among the May Day movies, the film's box office performance ranked behind "Peacekeepers", "Thelma and Louise", "The Siege of Kowloon Walled City", "Spy House Code: White" and "Howl's Moving Castle". sixth.
Previously, director Ding Sheng said at the "Hot Pot" road show that the current publicity has completely changed. "It seems that the more feature films there are, the higher the popularity, the higher the want-to-watch index, the better the movie will be." But he He made it clear that it was completely unacceptable in his own work. He believed that feature films can only be watched in cinemas, and the audience entering the cinema must be protected.
Regarding the withdrawal of "Hot Pot", many netizens complained that "it will look good after a while" and "it will be the same no matter which schedule it is in", which also caused the fermentation of derivative topics such as "return of the movie without reason within seven days". Judging from the past situation, the reason for the selective release of movies after being withdrawn is to consider more box office. However, many of the movies that were withdrawn and re-released in the past ended up being "hit", such as " China Ping Pong " and "" The same is true for Mr. Red Carpet and so on. Some insiders said that instead of wasting publicity and distribution fees, the producers of "Hot Pot" should learn from their mistakes and improve the quality of the script and finished film next time before meeting the audience.
West China Metropolis Daily - cover news reporter Zhou Qin (West China Metropolis Daily)
