China News Service, Nanning, May 6 (Huang Lilinhao) The Department of Commerce of the Guangxi Zhuang Autonomous Region introduced on the 6th that during the "May Day" holiday in 2024, Guangxi will seize the prime consumption period and continuously carry out the "33 Consumer Festival", trade-in of consumer goods, etc. A series of consumption-promoting activities innovate to create diverse consumption scenarios that combine exciting themes and unique experiences. The consumption atmosphere in various places is strong and the consumer market is full of vitality.
The picture shows the launching ceremony of the 2024 Guangxi large-scale equipment update and consumer goods trade-in event. Picture provided by Guangxi Department of Commerce
Trade-in of consumer goods boosts the sales of key commodities
During this year’s May Day holiday, Guangxi organized more than 1,500 key brands of automobiles, home appliances, and home decoration to carry out online and offline integrated trade-in activities. Based on national policies, Launched a series of trade-in discounts in Guangxi. In terms of automobiles, Guangxi consumers have currently applied for nearly 900 car replacement subsidies. Nanning City held the 27th Beibu Gulf (Nanning) Auto Show in 2024, with on-site sales of nearly 300 million yuan.
Business big data monitoring shows that during this year’s May Day holiday, sales of automobile products in Guangxi increased by 3.8% year-on-year, and sales of green smart home appliances increased by 140% month-on-month.
The picture shows a popular shopping mall in Guangxi, with consumers queuing up to eat. Photographed by Lin Hao
The superposition of government, bank and enterprise promotional discounts creates a strong consumer atmosphere
During this year’s May Day holiday, governments, banks and enterprises across Guangxi continued to organize and carry out various preferential and profit-sharing promotion activities, and issued various consumer coupons for catering, retail and so on. Jointly promote the recovery and improvement of the consumer market. Among them, a total of 1.54 million "33 consumer coupons" have been issued at the Guangxi Zhuang Autonomous Region level, driving sales of more than 51 million yuan.
Business big data monitoring shows that 183 key retail and catering enterprises in Guangxi achieved a year-on-year sales growth of 4.9% during the May Day holiday, returning to the same period in 2019.
The picture shows the crowds of tourists at the night market in Nanning, Guangxi. Picture provided by Guangxi Department of Commerce
Integrated promotion of business, culture and tourism accelerates the recovery of life service consumption
During this year’s May Day holiday, Guangxi organized the 2024 “Taste of Guangxi” Chinese Food Gathering, Liuzhou Snail Noodle Food Culture Festival, Fangchenggang City’s “Five Day” "One Happy Tour" special food exhibition and sales activities and other various business, cultural and tourism integration promotion activities have made business districts, neighborhoods, and night markets everywhere bustling with tourists, reproducing the phenomenon of "people following the herd".
Business big data monitoring shows that during this year’s May Day holiday, sales in key monitored pedestrian streets and nighttime consumption areas in Guangxi increased by 40% year-on-year.
Rich online promotional activities promote the growth of online consumption
During this year’s May Day holiday, various places in Guangxi continued to organize and carry out online consumption promotion activities such as "March 3rd e-Net Happy Shopping" and "2024 Guangxi Consumer Goods Trade-in". The Guangxi Department of Commerce teamed up with a number of well-known e-commerce platforms to launch consumer goods trade-in activities covering more than 200 sub-categories such as home appliances, home furnishings, and automobiles, and organized 9 special Southeast Asian fruit live broadcast events, driving sales of more than 3 million yuan.
Business big data monitoring shows that during this year’s May Day holiday, online retail sales in Guangxi increased by 14.5% year-on-year. (End)
(China News Network)
