News from this newspaper (Reporter Zhong Han) According to data from the Beacon Professional Edition, as of 21:11 on May 5, the movie box office during the 2024 May 1st period (May 1st - May 5th) has exceeded 1.522 billion, exceeding The May Day box office in 2023 (1.521 billion), and it also entered the top three May Day box office in Chinese film history. "" (405 million), "" (390 million), " Kowloon Walled City: The Siege " (252 million) ranked among the top three box office in the current period. Beacon Professional Data Analyst Chen Jin believes that this yearās May Day market performed well, with many films exceeding expectations at the box office.
"Peacekeeping Riot Squad" ranked first is based on the real peacekeeping operations of the Chinese peacekeeping police. The realistic scenes, real-shot explosions, and thrilling moments all restore the life-and-death scenes of the Chinese peacekeeping police. In order to restore the reality of the peacekeeping mission, the crew "built a city" directly on the 600,000-square-meter site. All scenes in the film were built based on the actual scenes of the peacekeeping mission area, and were restored to a 1:1 authenticity. The film also brings China's peacekeeping police, a rarely understood police force, into the public eye, which has good educational significance.
"Thelma and Louise" topped the box office on the third and fourth days of its schedule. Chen Jin believes that as the only comedy film on May 1st this year, the film has obvious genre advantages and satisfies the movie-going demand of "easy relief" for large-time audiences. It has performed particularly well at the box office in the Northeast region. The Hong Kong-style action film "The Siege of Kowloon Walled City" has an excellent reputation, with a score of 9.5 from Taopiao ticket buyers and 7.5 from Douban fans. It is expected to achieve good long-tail box office.
It is worth mentioning that the proportion of viewers who bought tickets on-site on the first day of this yearās May Day festival was relatively high, close to 70%. Chen Jin believes that audiencesā decision-making time for purchasing tickets is lagging behind compared to before, and they prefer to make temporary decisions on the same day to watch movies. This also makes post-screening publicity, including post-screening word-of-mouth communication, more important. There is still sufficient demand for watching movies during the schedule. Judging from the ticket purchase profile, this yearās May 1st slot continues the feature of more prominent female audiences during popular slots, with female audiences accounting for more than 60%. At the same time, the number of ticket sales has also declined, with the box office in third- and fourth-tier cities accounting for close to 40%. The proportion of viewers aged 40 and above in this yearās May Day program is the highest in history, and the demand for family viewing continues to expand.
Source: Liberation Daily
