Build a nest to attract the phoenix, and build a hundred craftsmen to accomplish the task. From only 5 municipal cultural and creative parks in 2017 to 28 city-level two-level cultural and creative carriers today, Minhang cultural and creative people have been on the road...
Everything in the past is a prologue; the blueprint is drawn, and the future can be Expect. We warmly welcome more people of insight to invest and start businesses in Minhang, and work together to write a new chapter in the cultural and creative story of Minhang...
Take a look at these Feng Shui treasures in Minhang, and experience the cultural and creative story of Minhang. Today, let’s take a look at the Chinese version of the creative design industry base ——
Chinese version creative design industry base:
"booster" for the rapid growth of enterprises!
is 2.4 meters tall and weighs 190 kilograms. He can sing, dance, and talk show... In the 2021 Spring Festival Gala, he performed on the same stage as "Titan Niu" in "Bulls Up" with Andy Lau, Guan Xiaotong, and Wang Yibo. He has appeared on major platforms It hit the screen and gained a total of 1.2 billion+ exposures.
The versatile "Titan Bull" not only has a cool and interesting "soul", but its "coat" full of oriental charm is also well received by the audience, gaining countless fans and becoming one of the top stars of the Spring Festival Gala that year. However, what many people don’t know is that Shanghai Kaitian Studio, which is responsible for the image design of the Internet celebrity “Titan Bull”, comes from the Minhang District Zhongban Creative Design Industry Base.
"creates a new world"!
Let the world see the power of China's creation
As the first winner in the industry to log into the CCTV Spring Festival Gala and perform on the same stage with stars, Shanghai Kaitian Studio was founded by three senior model players. It is a 3D Modeling and 3D printing are the main development methods, aiming to create a world-class Chinese statue brand. With the mission of "sculpting statues for the Chinese people", the studio strives to spread the brilliance of Chinese civilization, promote positive energy, and advocate through Kaitian's skills China's new generation of high-quality humanistic trend spirit.
In August 2015, the statue of Blade Cavalry Zhao Yun was unveiled in chinajoy. As the world's first 1/4 Chinese-themed statue, China's Kaitian was officially established, and the name "Kaitian" was taken from the legend of "Pangu created the world". This is also It fully demonstrated their ambition and pride. Since the establishment of Kaitian, the studio has been developing rapidly every year. Its exquisite craftsmanship and high-quality IP copyright have gradually made it famous in the industry.
In the second year after Kaitian was founded, Jin Ma Chao came out and became the representative work of Kaitian in China. In the same year, Kaitian Studio also obtained the authorization for the Japanese national treasure IP Neon Genesis Evangelion. This is the first time that EVA has authorized a three-dimensional object for a Chinese statue brand. In 2017, facing China's statue market where piracy is rampant, Kaitian Studio became the first domestic statue company to acquire the copyrights of Naruto and The King of Fighters. At the same time, the artist series began to sprout, and the museum series began to take shape. Nezha and Monkey King caused quite a stir in the industry when they made their first appearance.
Starting in 2017, Kaitian has participated in Wonder Fetive, the world's largest figure show, for five consecutive years. Each series of products exhibited at each session have aroused enthusiastic responses from the industry and players, and it is also one of the most popular booths in the show. In addition, Kaitian has participated as an important exhibitor in various other types of leading exhibitions and has received unanimous praise.
The old factory building has transformed,
has created an integrated copyright public service platform
After years of accumulation, Kaitian Studio has currently acquired Bruce Lee, DC, One Piece, Demon Slayer, Naruto, Dragon Ball, League of Legends, Lord of the Rings, National Book Museum, the National Palace Museum Neon Genesis Evangelion, Dragon Ball Z, League of Legends, Demon Slayer: Kimetsu no Yaiba, Naruto, One Piece, Hatsune Miku, Legend of Sword and Fairy, The King of Fighters, "ET", "Jurassic World", "Speed" "Passion", "World of Warcraft" and other world's top IP licenses, and is also the first domestic statue brand to achieve full copyright achievement for all works.
The Chinese Creative Design Industrial Base (ifif) where Kaitian Studio is located is located at No. 508, Chundong Road, Minhang District. It was formerly an office factory built by Yimin Group in Xinzhuang Industrial Zone in 1992.In 2015, after an overall renovation of 70 million yuan, the park was transformed from a dilapidated old factory into a cultural and creative industrial park full of green and vitality, named "if if". The park covers an area of about 30 acres, and the total building The area is 46,000 square meters.
As a creative park that promotes the development of creative enterprises with copyright services, the China Creative Design Industry Base (ifif) takes the national copyright public service of the East China Copyright Registration Hall of the China Copyright Protection Center as its core, and through national public services and cultural communication The construction of seven service platforms, including communication, industrial vertical services, park financial services, park comprehensive services, industry-university-research linkage, and exhibition and exchange, creates an industrial ecosystem that gathers elements, links upstream and downstream, and integrates investment and financing. Among them, the "East China Registration Hall", as a national public service platform, is the third directly affiliated copyright business outside Beijing established by the China Copyright Protection Center after the Chengdu High-tech Zone Southwest Copyright Registration Hall and the Shenzhen Luohu District Guangdong, Hong Kong and Macao Copyright Registration Hall. center. Up to now, the number of copyright registrations in the East China Registration Hall in Shanghai has exceeded 40,000, and it has become one of the two golden signs of public services in the Minhang National Intellectual Property Demonstration Zone.
After nearly five years of development, the total annual revenue of the China Creative Design Industry Base has exceeded 3.6 billion yuan, with annual profits and taxes of nearly 200 million yuan, and is still growing. The park has also been continuously rated as the "Shanghai Cultural and Creative Industry Demonstration Park" and has attracted more than 100 companies to settle in the same frequency resonance. The industrial agglomeration rate is nearly 90%, creating 3,000 direct employment opportunities.
Upstream and downstream industries are linked,
drives the development of creative enterprises with copyright services.
The person in charge of Kaitian told reporters that behind the studio’s remarkable achievements, it is inseparable from the efficient and considerate guidance and guidance provided by the park where the studio is located. support. First of all, the park provides an excellent office and production environment. The park has complete factories, offices, commercial facilities and other facilities, providing good conditions for the company's production and research and development.
Secondly, as the first industrial park in China to promote the development of creative enterprises with copyright services, the China Creative Design Industrial Base focuses more on copyright industrialization and copyright application. For example, Shanghai China Copyright Asset Management Co., Ltd., established by the base in conjunction with the China Copyright Agency Corporation, is the first professional copyright asset management institution in China and the main body of the base’s vertical service platform. Through the creation of IP content, it integrates the copyright industry with cultural, business and tourism industries. The market carries out cross-border innovation and provides enterprises with market services for traffic transformation. "The base will link up with park enterprises engaged in copyright development, product application, digital asset transformation, etc., and include them in the project to better integrate resources and industries." The person in charge of Kaitian introduced that in 2021, the base and China The Tourist Attractions Association jointly established the China Tourist Attractions Planning Committee to help scenic spots better tap into the urban spirit and urban IP through the creation of the China Urban IP Plan. Kaitian Studio has also gained a lot of cultural and tourism resources as a result. “The tasks of creating statues for Chinese scenic spots, such as the large Mulan sculpture in Huangpi Scenic Area and the Corps statue in Xinjiang Kekedala City Corps Scenic Area, were all facilitated through the park. "
In addition, the Copyright Industry Fund established by the base's financial service platform will also invest and support key projects such as cultural and creative industries and industrial transformation in the field of copyright empowerment, including supplementing funds, industrial resources, future development trends, etc. Development momentum will provide certain assistance to the development of enterprises in the park. Not only that, the base will hold a high-end cultural salon - "Everyone Says" every month to promote Chinese culture to better go out and introduce it. It also jointly launched
with "China Copyright" magazine to share "China Copyright" High-level customized classroom courses help companies grow and develop through case explanations by IP court judges and research on international copyright trends. The person in charge of
Kaitian said that in the future, the studio will continue to cooperate deeply with the base to provide Chinese players with genuine high-quality toy statues that are full of high-end artistic flavor and collection value.
Source: Minhang today
