Poster News Reporter Qin Wen Jinan Report
According to the Beacon Professional Edition, as of 13:01 on May 3, the total box office (including pre-sales) of the 2024 May Day new films has exceeded 1 billion. " Peacekeeping Riot Squad ", " Thelma and Louise " and " Kowloon Walled City: The Siege " are currently among the top three at the box office (including pre-sales).
html On May 3, Chen Jin, a data analyst at Beacon Professional Edition, told reporters that the supply of May Day movies this year is very rich in types, meeting the viewing needs of different audiences and making the market more differentiated and active.
Record-breaking showings on the first day of the holiday
"Peacekeeping Riot Squad" reaches the top
According to Beacon Professional Edition data, the box office on the first day of May Day in 2024 (May 1) exceeded 400 million (411 million), entering the May Day history of Chinese films The top three box offices on the first day of the May Day holiday season increased by more than 30% compared with last year's May Day holiday season, with a total number of 315 million, and the total number of screenings was 497,500, setting a new record for the first day of the May Day holiday in Chinese film history. The total number of moviegoers exceeded 10 million (10.1417 million). people), the overall performance exceeded expectations.
"Especially the action movie "Peacekeeping Riot Squad" starring Huang Jingyu, Wang Yibo, and Zhong Chuxi made a box office of 137 million on the first day, far exceeding the pre-release box office forecast, and the opening results are extremely impressive." Chen Jin, data analyst at Beacon Professional Edition, told Reporter, the film was highly discussed on the first day of the holiday. "Hot searches dominate the screen". In a single day, it appeared on the main search list 9 times, 12 times on the entertainment list, and rose 29 times. The number of newly added Taopiao Piao Want to Watch reached 28,000, which is clearly ahead of other films in terms of popularity. The film's reputation is also excellent, and the opening score of Taopiao Piao is as high as 9.6 points.
According to the total box office forecast of Lighthouse AI, the final box office of "Peacekeeping Riot Squad" is expected to exceed 700 million, making it the most powerful contender for the May Day box office championship this year. It is worth noting that female viewers accounted for a prominent proportion of the film, as high as 75.3%, and the proportion of family viewing of three or more people was also relatively high, reaching 13.8%.
At the same time, the comedy film "Thelma and Louise" also had an unexpected performance. It ranked second at the box office on the first day with 86.43 million. It was deeply loved by Northeastern audiences and won the box office in four provinces: Heilongjiang, Jilin, Liaoning, and Inner Mongolia. The Japanese crown (Japanese crown in other provinces are all "Peacekeeping Riot Squad"), the comedy genre is a must-have for movie watching during holidays, especially many family viewers choose to go to the cinema during the short holiday. The proportion of three or more people watching the film together Reaching 18.8%, the highest among new films released on May 1st.
In this year’s May 1st release, "Spy House Code: Bai", which is deeply loved by the two-dimensional crowd, ranked third with a box office of 56.35 million on May 1. The core audience of the film is students under the age of 25. Lord.
"The Hong Kong-style action film "The Siege of Kowloon Walled City" also exceeded 50 million at the box office on the first day after a large-scale and long-term screening." Chen Jin said that the film is deeply loved by audiences in South China, including men, 30- The proportion of viewers aged 34 is very prominent.
There are 8 films in this year’s May Day holiday
Rich in genres and different performances
According to the Beacon Professional Edition release calendar, there are 8 new films released in this year’s May Day holiday, including as many as 3 cartoons. The Japanese animation " Spy Play House Codename: White ", " Howl's Moving Castle ", as well as the domestic parent-child animation "Pigman: The Movie: Interstellar Action", in addition to the action film "Peacekeeping Riot Squad", the romance film " Journey Through the Moon ", the suspense film " There is nothing a hotpot can't solve ", the crime film "The Siege of Kowloon Walled City", the comedy "Thelma and Louise", the overall film supply is very rich in genres, satisfying the needs of different audiences. Movie viewing needs.
Judging from the pre-screening popularity reflected in the film Taopiao Piao Want to Watch Index, "Spy House Code: White", "Peace Keepers" and "Howl's Moving Castle" have formed the first echelon of popularity, and the three films have women. The proportions are all relatively prominent. Among them, "Peacekeepers" has a more prominent want-to-watch index among those aged 25 and above, accounting for more than 70% of the total, while "Spy House Code: White" has a prominent proportion of over 40% among those under 25 years of age. become. "Journey Across the Moon", "Nothing That Can't Be Solved by a Hot Pot" and "The Siege of Kowloon Walled City" formed the second echelon of popularity.
It is worth noting that in history, there have been many popular love movies on the May Day holiday. ", , , , your wedding, ", including ", so many years, " released last year, are all eye-catching. According to box office results, "Journey Across the Moon" is the only romance film scheduled for May Day this year, with the highest proportion of those under 25 years old wanting to watch it.
At the same time, it is highly anticipated by young female audiences. The Hong Kong film "The Siege of Kowloon Walled City" has the highest distinction from other films and is highly anticipated by older male audiences.
Judging from the ticket purchase situation, Chen Jin analyzed that the concept of purchasing tickets on the spot for May Day this year is relatively high, close to 70%, which shows that the audience’s decision-making time for purchasing tickets is relatively lagging behind, and they prefer to make temporary decisions to watch movies on the same day. Judging from the ticket purchase images, taking the first day of the May Day show as an example, the more prominent feature of female audiences during popular times continues, with women accounting for nearly two-thirds of the audience.
Industry insiders said that under the multiple favorable factors such as the recovery of film and television production efficiency and the revival of movie-going enthusiasm, the film market has shown strong vitality and will continue to be optimistic about the performance of the film market in the following years.
