During this year’s May Day holiday, going to the theater to watch movies is a holiday leisure choice for many people. As an important period after the Spring Festival and before the summer, a total of 8 new films will be released in this year's "May Day". According to data from the Beacon Professional Edition, on May 1, the national box office reached 411 million, ranking among the top three in the first-day box office of the "May Day" in Chinese film history. As of 20:51 yesterday, the box office (including pre-sales) of new "May Day" movies has exceeded 900 million yuan.
The demand for family viewing has been on the rise in recent years, especially during popular periods when three or more people watch movies in groups. At the same time, young audiences have gradually become a new force in the film market. The combined effect of the two has led to an increase in the annual property value of cartoons. obvious. During this year’s May Day period, there were three animated films, and judging from the data from the first two days of the May Day period, all of them performed well at the box office.
In addition, the first overseas peacekeeping-themed film " Peacekeeping Riot Team ", the comedy film " Thelma and Louise ", the suspense film " Nothing Can't Be Solved by Hot Pot ", the crime film " Kowloon Walled City" Films such as "Fortress Besieged " also meet the viewing needs of different audiences.
Yuan Teng, general manager of a movie theater in Yingtan, Jiangxi: At present, during prime time, the attendance rate of the movie theater can reach between 80% and 90%. This year’s May Day period has an increase of about 30% compared with the same period last year.
(CCTV News Client)
