Chao News Client Reporter Zheng Tianyi
One more day, the May Day holiday is coming, and the May Day holiday for movies has also ushered in.
According to the Beacon Professional Edition, as of 13:08 on April 30, the total box office of new May Day movies in 2024 exceeded 200 million.
The movie " Kowloon Walled City: The Siege " starring Louis Koo and Raymond Lam is temporarily ranked first in the national box office, " Spy House Code: White ", "Peacekeeping Riot Squad" and " Howl's Moving Castle" 》followed closely. The movie " Nothing Can't Be Solved by Hot Pot" produced in Zhejiang has gained a reputation in small-scale screenings, and its current pre-sale box office has exceeded 10 million.
new movies are ready, so are theaters ready to welcome audiences?
store celebration hits the May Day stall
A few days ago, the Broadway Binjiang Baolong store celebrated its 7th birthday. While celebrating the birthday, the theater also gave many benefits to movie fans. Manager Song of
Broadway told reporters that audiences can participate in offline draws with their movie tickets for the day. Broadway has prepared many prizes for this event, including not only out-of-print movie peripherals, but also signed posters by stars, Hayao Miyazaki's "Howl's Moving Castle" books, coupons, etc.
In addition to the offline lottery, recharge benefits are also a highlight of the Broadway store celebration. "Not only the Baolong store, but also our other three Broadway movie theaters in Hangzhou enjoy this recharge event. 300 yuan will get 1 coupon, and 500 yuan will get 2 coupons." Coupon." Manager Song reminded that this event is from April 28 to May 8, and fans who want to participate must not miss it.
Reserved movie theaters to capture the hearts of special movie fans
Last year (2023), the movie "热" produced in Zhejiang was linked to 176 theaters across the province for free screenings, and Wanda Cinema in Gongshu District was one of them. Manager Wang of
Cinema told reporters that last year, he got to know the fan group of actor Wang Yibo because of "Hot". "This year, they are here again!" Speaking of this group of fans, Manager Wang said with a smile that he has become one with them.
Manager Wang mentioned that the theater also specially customized a set of fan group booking services. Manager Wang introduced: "We will project the screen to promote their idols and play videos and pictures. There will also be a sign-in table in the lobby to provide materials. In any case, the service is good."
In addition to "Peacekeeping Riot Squad", the Zhejiang-produced movie "Nothing That Can't Be Solved by Hot Pot" also organized a private screening at Wanda Cinema. Manager Wang also said: "I hope we can It can also protect the fans of Yang Mi and come to our theater next time. "
Huanyao Cinema in Xintiandi also provided a special IMAX movie viewing event for 2D fans on May Day. Manager Chen of the theater said: "We have specially opened an imax theater for "Spy's Playhouse" and "Howl's Moving Castle". The sound and picture effects here are the best in our theaters."
"Hot Pot" linkage
in Zhejiang Film Times Cinema in the West Lake Cultural Plaza in the city center launched a new activity on May Day - "Hot Pot in the Cinema". Manager Ling of
Cinema said that the release of the movie "Nothing That Can't Be Solved by a Hotpot" made them think of having a small interaction with the surrounding hotpot restaurants. So the theater contacted the surrounding Tonggu Pot to provide the audience with the freedom to cook hot pot in the theater. Manager Ling said that when he goes to work in the next few days, "I have to hold back my saliva."
In addition to self-service hot pot, Manager Ling also introduced to reporters Zhejiang Film Times Cinema West Lake Cultural Plaza Store, Xixi Happy City Store and Xiaoshan Kaiyuan Store. Watch "Hot Pot" 》After that, hot pot coupons will also be given. "For example, at our West Lake Cultural Plaza store, if you watch "Hot Pot", you will receive a 79-yuan medium-pot coupon. Similarly, if you go to eat hot pot, you will also receive a 35-yuan movie coupon."
This May Day, theaters are preparing Okay, welcome to the audience.
So, do you want to go to the movies?
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