May Day stall is coming soon.
As of 16:00 on April 29, the box office of the May Day pre-sale and spot screenings exceeded 152 million. It seems to be doing well. Some media even shouted the slogan of the strongest May Day show in film history. But upon closer inspection, this year’s May Day There are many hidden dangers.
Louis Koo is afraid that he will not be able to succeed, and the popular star’s new film will not even have the explosive power.
This year's May Day pre-release performance was so outstanding, Louis Koo's " Kowloon Walled City: The Siege " must have made the greatest contribution.
At present, the total box office of movie screenings and pre-sales has exceeded 58 million. Compared with the pre-sale results of 10 to 20 million for new films in the same period, the box office of "The Siege of Kowloon Walled City" is terrifying, but does this mean that Louis Koo's this time? Can it securely win the box office championship of the schedule?
Not necessarily in my opinion.
Of the 58 million box office of "The Siege of Kowloon Walled City", the spot box office accounted for 52 million.
movies were screened on a large scale this week, and the proportion of films in the schedule even exceeded 16.5%. To put it bluntly, there is no difference between a screening of this scale and a premiere. Most of them are disappointed with "The Siege of Kowloon Walled City" Interested viewers have probably finished watching it.
This makes the movie face the problem of lack of follow-up.
can see that among the movie theaters' schedules on May 1st, "The Siege of Kowloon Walled City" accounted for only 8.9% of the first-day movie schedules, which is far lower than the new films in the same period. It is obvious that the theaters are also aware of the movie's explosive period. It has passed, and the May 1st release of "The Siege of Kowloon Walled City" may have to rely on word of mouth to counterattack.
The other two domestic blockbusters in the schedule, " Peacekeeping Riot Squad " and " Nothing Can't Be Solved by Hot Pot ", are a bit tepid. Although one of the two new films of
is a main theme and the other is a suspense comedy, they are essentially both popular star movies.
As an action movie with the main theme, "Peacekeeping Riot Squad" chose traffic idols such as Huang Jingyu and Wang Yibo to star in it. Most of the audiences for this kind of movie are male viewers, who have no good impression of idol traffic. , so we can see that 78% of the pre-sale audiences of "Peacekeepers" were women! The current pre-sale box office of the movie is 24 million.
Compared with Wang Yibo's " Nameless " and " King of the Sky " and other new films with pre-sales exceeding 100 million, this "Peacekeeping Riot Squad" has a clear gap.
"There is nothing a hot pot can't solve" Needless to say, it focuses on Yang Mi . The
movie can be regarded as Yang Mi's transformational work. Judging from the quality of the film, the cost will not be too high. After all, the whole film only has two scenes, and a few actors eat and drink. However, this kind of movie is the most test of the actors' acting skills. Ordinary audiences are not interested in it. Yang Mi is still in a wait-and-see mode, and Yang Mi's own fan influence has also declined a lot in recent years. The current pre-sale box office is 12.56 million.
It cost 100 million, and the box office was only 620,000. I have mixed feelings: the new happy twist movie that was eliminated first on May Day!
Perhaps the most disappointing film in this year’s May 1st release is “The Last Day”. I believe that movie fans can already associate the title
with ", the killer is not too calm" and "". They all use the titles of Hollywood classics as disguised homophones. "This Killer is Not So Calm" is considered a super dark horse in the 2022 Spring Festival. , and ultimately won a box office of over 2.6 billion.
Therefore, movie fans must have guessed that "The Doomsday Spending Crazy" is a repeat of Happy Twist's old tricks. The
movie is directed by Uzhina, the first female director of Happy Twist. At the same time, Happy Twist is also one of the production companies of "The End of the World". It can be regarded as a serious Happy Twist movie.
The plot of "The Doomsday Spending Mania" is also familiar.
The male protagonist played by Jia Bing is known as the leader of the money-saving faction. After half a lifetime of searching, he finally accumulated a million in savings. Unfortunately, the money is still there, but people are running out. The male protagonist is diagnosed with a terminal illness and only has 10 God is alive. Xiao Shenyang once said that the most painful thing in life is when a person dies and the money is not spent.
So the male protagonist took his brothers to have fun together, preparing to spend 1 million in 10 days.The plot of
is completely spliced here and there. The character setting and storyline collide with "The Last Holiday". This is also Happy Twist's specialty, a remake of an unpopular foreign classic. It's a pity that the audience didn't buy it this time.
"The Last Days" and "The Siege of Kowloon Walled City" were screened in advance, and the box office of the screenings exceeded 52 million, while the box office of "The Last Days" was only 620,000, even if the May Day preview is included Sales, the film's box office is only a little over 10 million, ranking at the bottom of this year's May Day domestic films. This is an extremely dismal result for a happy twist movie.
It can even be said that "The End of the World" has been the first to be eliminated in the May Day box office competition.
Such a result is beyond my imagination and makes me have mixed feelings. The
movie cost 100 million to produce, and invited nearly 20 celebrities and Internet celebrities, big and small, to rush into the movie before it was released. The root cause may be that Happy Twist's set is not working. In recent years, Happy Twist has been constantly bad movies, which consumes too much money. With so much popularity among audiences, the golden signature of domestic comedies in the past has finally been ruined.
