Wenjie m7 was launched after a facelift last year. The official cumulative order data exceeded 170,000 yuan, but actual delivery only exceeded 140,000 units. The monthly sales peak of Wenjie m7 exceeded 20,000 units and was close to 30,000 units.
has a sales volume of 29,997 units in January this year. It can be said to have created a new energy SUV sales growth myth, and has also become a new generation of Internet celebrity cars after Tesla model y.
But no one expected that after entering 2024, after Wenjie m7 created a sales peak, sales suddenly began to decline. The speed of
is also very fast. Just like when the sales volume is increasing, it is declining month by month. We can see the downward trend more clearly by asking the Jie M7 weekly market sales curve chart.
Wenjie M7 used to be the weekly sales champion. In the first two weeks of April, the sales volume only exceeded 2,000 units. From April 8 to April 14, the sales volume was 2,132 units, reaching a sales low. The overall car ranking was 34th, and SUV segmentation The market ranks 16th. The sales performance and sales ranking of
allow us to see the poor sales performance of Wenjie m7.
From the launch of the facelifted Xinwenjie m7 in September 2023, to the sales rising in January this year, and then the sales decline after the Spring Festival, the Wenjie m7 was hot-selling for less than a year, but it did sell a lot of cars during the hot sales period , so why can’t Internet celebrity cars last long? The reason for
is that the Internet celebrity product is too exaggerated. There are not many practical use cases for the functions that are touted as high as the sky. It costs a lot of money and ends up being taken advantage of. But it is too late to regret, and it will also cause a bad reputation in the future.
Any product requires long-term testing, let alone a car? Nowadays, many car companies regard cars as fast-moving consumer goods and launch a new car in up to three years. Will the quality and performance of such products be reliable? Can it stand the test of the market?
We can see a large number of complaints about Jiejie m7 on the third complaint website. This is the so-called "the carrot is too fast and the mud is not washed away". How can the product be so far ahead when it is launched, but after users use it, there are constant complaints. Everyone Do you think this product will last long?
Let’s take the M7, the best car and machine in the world, as an example. Some users complained that while driving on the expressway in smart driving pilot mode, the screen of the car suddenly went black. Fortunately, the owner of the car took over the vehicle in an emergency and the accident was avoided. The car and machine were also It took a minute to restart successfully.
Wenjie m7, which has been touted as a "smart driving pilot", is actually a hidden danger of traffic accidents to users, threatening users' safety all the time. Do you know how to use such high technology? Do you dare to use it?
Similarly, there are also user complaints. They are very interested in the high-end intelligent driving of Wenjie m7. There are problems with the purchase process. Traffic lights and other functions cannot be recognized during use. It turns out that they need to be upgraded before they can be used. Users are very hurt because they have spent money but cannot enjoy it. The joy of smart driving.
Overall, we can see that the high-end smart driving of Wenjie m7 is very immature. Most users have spent money to buy it and have a bad reputation. There are constant complaints. The most important thing is that the high-end smart driving is unsafe and mature. Everyone dares to risk their lives. Give it?
asked the world: Is the M7, a generation of Internet celebrity cars, about to decline? To sum it up in one sentence, you will reap the consequences of your own mistakes. Products that are not pragmatic will not last long. What do you think?
