On April 20, the 19th "Village Evening" cultural event held by Paitan in Zengcheng, Guangzhou came to Beijing Road, Guangzhou. At 8 o'clock in the evening that day, the light show in the "Window Theater" of the Guangzhou Youth Culture Palace started, the light and shadow swayed, and "I am a Hakka" by Paitan's local band - Timing Band played, and a special "Village Evening" kicked off.
At the scene, tourists stopped to watch and applauded. Aunt Zhang from Yuexiu District said that she had not seen such a local performance in the urban area for many years. "These shows full of local flavor are really enjoyable to watch!"
From the past "sending performances to the countryside" to After settling down, now "culture into the city" is exerting upward force, and Paitan's "Village Night" has become a "complementary" presentation of urban and rural culture in Guangzhou.
A "window drama" blooms the charm of local culture
"Xiao and drums follow the spring society, and simple clothes and ancient customs remain." Ancient trees, ancestral halls, folk songs, folk customs... the scenery and things around the villagers contain profound culture The connotation has strong vitality and is the most resonant.
As the only aerial open stage currently on Beijing Road, the "Window Theater" of the Guangzhou Youth Cultural Palace is a display window for the achievements of youth exchange and integration in the Guangdong-Hong Kong-Macao Greater Bay Area. The "window theater" is small but beautiful, small but sophisticated, small but trendy. The urban cultural space continues to expand, providing people with more cultural programs that are close at hand and rich and diverse; the "village evening" activities are small but numerous, numerous and excellent , excellent and new, rural cultural life is increasingly enriched. The form of "Village Gala + Window Theater" not only meets the audience's fragmented needs to watch "Village Gala" in various scenarios, but also caters to the "daily life aesthetics" of Generation Z. ".
At the scene, the sentence "I am a Hakka and I love to eat Hakka food" in "I am a Hakka" made many tourists stop. The song incorporates Paitan elements and is a popular song sung in Hakka dialect. It has been widely praised since it was performed on the Paitan "Village Gala" stage. The behind-the-scenes video has been played 1 million times and liked 15,000 times.
"Pixiu Street Dance" performed by students from Paitan Middle School showcased the provincial intangible cultural heritage dance Pixiu through trendy street dance, achieving the integration of traditional and modern culture and dazzling the audience. The nursery rhyme "Swan" brought by students from Paitan No. 2 Middle School also attracted many children and parents to watch, and the scene was lively.
"My hometown Paitan, I shouted loudly in the wind" The theme song of Paitan's "Village Evening" "My hometown Paitan" sung by Paitan singer Zhang Shaomin attracted a large number of tourists to stop and watch on the street, turning the window drama into a masterpiece. The outfield roads were blocked.
The actors on the stage sang and danced, and the tourists in the audience struggled to raise their mobile phones to take pictures and forward them. One photo and one video. Photos and short videos on the theme of Paitan's "Village Night" were uploaded to the Internet through new media social platforms. , flew into thousands of households.
The self-entertainment of "Village Party" hides the villagers' yearning for a better life. Now, Paitan "Village Party" goes beyond self-entertainment to allow the public to enjoy local culture together and transform the "house in front of the house" in the countryside. After "Poetry and Distance", the audience can understand and be willing to watch it, and integrate it into the shared urban memory of the Greater Bay Area.
Small promotional booths ignite cultural, business and tourism consumption
"Village Galas" are held one after another, revitalizing the "pool of spring water" of Paitan Cultural Tourism, hotels and B&Bs help create more ripples, and rural cultural tourism traffic codes are in the fields and scenic spots Business districts and cultural squares are being opened in many places.
Entering the business district and entering the neighborhood is the first step for Paitan "Village Night" to lead Paitan Cultural Tourism to the outside world. If the first eighteen "Village Evenings" were about "planting plane trees and attracting phoenixes," then this nineteenth one was about "showing off my style to see the crowd" and using "small stalls" to "attract guests."
At the scene, Paitan high-end hotel and B&B has launched a "stall economy" in the Beijing Road business district. The products in the stalls are the protagonists, and they have shown their own characteristics: not only launching various hot spring hotel packages, parent-child The tour package also provided hot spring experience coupons and vouchers to on-site visitors, attracting a large number of tourists to purchase.
Forest Sea’s stall was extremely popular.According to the relevant person in charge, the Forest Sea Water Park will open on April 26. It will not only have outdoor ultra-exciting water roller coasters, loudspeakers and other attractions, but also a beach and infinity pool known as the Little Maldives, as well as an indoor super large There are water parks for everyone to choose from. Ms. He, a tourist, said that summer was coming soon and she wanted to take her children to play in the water. “I didn’t expect to see a show and get a coupon for Forest Sea.”
In fact, since the "Village Night" series of cultural activities in Paitan were held, hotels and B&Bs have launched special "Village Night" discounts. At the same time, many intangible cultural heritage parent-child projects and folk performances have been added to allow tourists to not only have a happy stay, but also have fun Gotta be happy.
On the same day, the Zengcheng Youth League Committee and Paitan Town Government also set up a Paitan intangible cultural heritage stall. The vivid Pixiu, lifelike root carvings and gray sculptures, and exquisite fishing lanterns and lanterns brought history, stories and intangible cultural heritage through The street stalls have been revitalized, bringing a thousand-year-old town into the bustling city, surprising tourists one after another.
Every "Village Evening" delivers the fire of rural culture
Since August 2023, the Paitan Town Government has continued to promote the combination of cultural activities popular with the masses and the development of tourism in scenic spots and resorts. Through the government's setting up of stages and cultural operas, "village "Late" brings traffic to Paitan's cultural tourism industry, further promotes the innovation, transformation and upgrading of the cultural tourism industry, and empowers Paitan's rural revitalization.
It is run by every village and everyone is watching it. Why is it so popular? Because Paitan's "Village Gala" has a local flavor that large-scale performances don't have, showing local customs, regional characteristics, and fireworks, it is an intuitive portrayal of the villagers' happy life. Chen Jinhui of the Guangzhou Youth Culture Palace has organized many large-scale events. In his view, the "Village Gala" is not only a party, but also a "treasure box" of rural culture and art, a "booth" of folk culture, and an intangible culture. The "bazaar" of heritage, those cultural notes integrated on the art stage, sing the movement of the times of the overall revitalization of the countryside and the blending of tradition and modernity.
The spread of rural cultural fire has also become another boost to rural revitalization. Rural revitalization has never been just about enriching rural material life, but also enriching spiritual and cultural life.
In recent years, Paitan Town has been continuously exploring local characteristics, focusing on the inheritance and revitalization of local culture, and deeply implementing the "Hundreds and Thousands of Projects" to create "one village, one product", using performances, exhibitions, and external exchanges as opportunities to promote Paitan The cultural tourism industry "goes out" to achieve high-quality development of Paitan cultural tourism. In the dancing and laughter of the villagers, and in the smiles and contentment of the tourists and friends, the word "revitalization" of Paitan's rural revitalization becomes more real and concrete.
Text｜Reporter Ma Can Correspondent Lai Xiaoting Yao Lili
Picture｜Correspondent provides
