At 18:18 on April 16, Liu Qiangdong parachuted into the JD Supermarket Purchasing and Sales Live Room and JD Home Appliances and Home Appliances Purchasing and Sales Live Room in the form of an AI digital human "Purchasing and Sales Dongge".
According to JD Supermarket data, the purchasing and marketing Dongge AI digital person broadcast for 30 minutes, and the number of viewers in the live broadcast room exceeded 10 million; in just 40 minutes, the number of viewers in the live broadcast room exceeded 13 million, and the overall order volume in the live broadcast room exceeded 100,000, creating JD.com Since the launch of the supermarket purchasing and sales live broadcast room, the number of viewers has reached its highest peak; the average length of stay of users during the live broadcast period has reached 5.6 times the daily average.
It is reported that the purchasing and marketing Dongge AI digital human uses the AI-driven large-profile digital human technology self-developed by JD.com Yunyanxi, aiming to further warm up JD.com’s content ecology and short video creation. ai Liu Qiangdong can interact with fans during the live broadcast and actively respond to audience comments and messages.
Jingdong said that for merchants or agents with multiple live broadcast needs, Yanxi Digital People can enable thousands of live broadcast rooms to be broadcast simultaneously on the cloud without the need for local computer configuration, further reducing the cost of broadcasting by 30%, and achieving the goal of real-life anchors and Digital human anchor switching, 24 hours unattended.
Sina xr observed that ai Liu Qiangdong is indeed quite similar to the real person: whether it is appearance, demeanor or voice and intonation, they all imitate Liu Qiangdong's own habits. However, many netizens still commented that it was too blunt. Many netizens called on JD.com and asked Liu Qiangdong to broadcast it in person. "The copycat version of Brother Dong still lacks some emotions."
