The high-speed rail advertising market has shown great benefits, and the advantages of outdoor media contact points will be further released. As the in-depth layout of Lianmei Group in the field of high-speed rail digital media, Zhaoxun Media (301102.sz) continues to make efforts to spread widely and deeply to provide customers with Provide professional digital media advertising services.
It is understood that with the continuous development of domestic regional tourism boom, high-speed rail passenger traffic continues to rise, and it is expected to usher in a peak passenger flow again during the May Day holiday. On the one hand, high passenger flow means high exposure, which is an excellent way for brands to expand their awareness. How to use high-speed rail passenger flow to build awareness has become a priority topic; on the other hand, high-speed rail digital media needs to be capable enough to bear social and cultural value. Provide higher-quality high-speed rail digital media advertising content for tourists and people returning home. It is the high-quality outdoor media provider represented by Zhaoxun Media that has become an important bridge between high-speed rail passenger flow and brands.
As the "No. 1 high-speed rail media company in China", Zhaoxun Media has been committed to building a national high-speed rail scene digital media communication network since its establishment in 2007, accurately targeting high-density passenger flow waiting areas, and providing customers with professional and efficient digital media. Media advertising services.
As of December 2023, Zhaoxun Media has steadily built a high-speed rail digital media network covering 31 provincial-level administrative regions and affecting more than 1 billion people annually. This network not only covers the "eight vertical and eight horizontal" high-speed rail arteries, but also spans many economically developed regions such as the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, and the southeastern coast. At present, Zhaoxun Media has signed contracts with more than 570 railway passenger stations and operates 5,261 digital media screens. It is the leading railway digital media operator in terms of site layout breadth and digital media volume.
In addition, starting from June 2022, Zhaoxun Media will not only empower the digital and intelligent construction of inter-city scenes, but also give full play to its advantages in digital media operations to open up the two major marketing hot scenes of inter-city and intra-city. Launch the naked-eye 3D large-screen business in the digital outdoor business district, create the second growth curve of "China's Good Screen", meet the differentiated needs of customers for multiple marketing objectives, and promote the integrated and innovative development of digital content in outdoor media.
At present, Zhaoxun Media has successively built landmark-level naked-eye 3D large screens in the core business districts of first-tier and new first-tier cities such as Guangzhou, Taiyuan, Guiyang, Chengdu, and Beijing. At the same time, it has made in-depth efforts in the field of digital content production, through cutting-edge digital technology Realizing cutting-edge creative expression, we have independently produced and launched many naked-eye 3D digital content blockbusters such as "Evolution", "Take a Breath", "Login", and "Cat Cat Bug". This marks the official start of Zhaoxun Media’s strategic planning for inter-city and intra-city outdoor media ecology, and its prospects are becoming increasingly brighter.
During this year's May Day holiday, whether it is intercity travel or urban business districts, various travel and consumption data will once again demonstrate the strong momentum of my country's economic recovery. In this context, Zhaoxun Media will continue to leverage its advantages in the field of high-speed rail digital media to provide better media services for brands and passengers, and help the prosperity and development of my country's high-speed rail media industry.
(Source: Financial Business Information)
