Jimu News commentator Qu Jing
Recently, many consumers reported on social platforms that some orders for the 1,290 yuan ticket stall for Jolin Tsai’s Guiyang concert were matched to the 1,590 yuan ticket area, and some locations were even cheaper than those purchased for 1,590 yuan. The seats are further forward. It is understood that the audience whose seats were adjusted in this section had previously been forced to have their tickets refunded by Maoyan.
On the evening of April 11, Maoyan issued a statement admitting that due to manual error, it mistakenly determined that some 1,290 yuan ticket stalls were "multi-platform duplicate purchases" on April 8 and initiated a refund operation. At 11 o'clock on April 9, Maoyan processed the second purchase of tickets for some viewers. However, when the problem was discovered, part of the stock of the original 1,290 yuan ticket slot had been resold, resulting in insufficient inventory. Therefore, Maoyan adjusted the ticket price for some viewers to 1,590 yuan. For yuan ticket prices, Maoyan will bear all the price difference.
Related statement released by Maoyan
In response to this response, some consumers who purchased 1,590 yuan tickets said they did not buy it and believed that such a treatment was unfair to viewers who purchased tickets for the area at the original price. (According to cover news on April 12)
Jolin Tsai Guiyang concert poster (Source: Weibo)
In order to prevent "scalpers" from scalping tickets, illegal people maliciously purchasing tickets, refunding tickets, and disrupting the ticket market, many official ticketing platforms now use Through the real-name information of the performers, it is monitored whether they have purchased tickets repeatedly on multiple platforms. If duplicate purchases are found, the order will be cancelled. This measure was originally intended to standardize the order of ticket sales and protect the rights and interests of ordinary audiences. However, due to the mistakes of platform staff, it caused trouble and distress to the audience.
As we all know, it is difficult to buy tickets for popular concerts nowadays. If you want to grab a concert ticket, in addition to paying the face price, you even have to use your mobile phone speed, Internet speed, popularity and luck to get the ticket you like. Concert tickets for famous singers are very happy for consumers and have high emotional value. You can imagine how shocked and sad those who originally bought tickets and were looking forward to watching the concert would feel when they suddenly find that their orders have been canceled without reason. The platform's "payment" to help this group of viewers "upgrade" can be seen as compensation and comfort for them.
Audiences whose tickets were refunded due to errors were "upgraded" for free (screenshot of social platform)
However, the location of the concert is different from that of hotels and airplanes. It is a one-stage audio-visual experience, and the location is closely related to the viewing experience. In fact, there is a subtle difference between the audience There is a kind of "competition" relationship. In order to appease the audience whose tickets were wrongly refunded, they were given better seats than those who bought the tickets at the original price. In fact, this is artificially creating a new unfairness and triggering the consumption of buying 1590 yuan tickets. The dissatisfaction of the audience, because it was clearly the ticketing platform that did the wrong thing, but the "sense of deprivation" was borne by them. They were treated "unequally" before they even watched the performance. Anyone would feel this in their heart. Not happy.
Seating map of Jolin Tsai’s concert (Source: Cover News)
Moreover, the platform’s handling has also raised new questions, because the previous tickets for this concert were all sold out, so why are there still 1,590 yuan ticket stalls? Can the front seat be taken out by the platform and "adjusted"? Some netizens asked directly: "Is this a disguised admission of scalping tickets?"
This series of problems is indeed caused by platform errors. If the platform is more cautious when handling problems, it will confirm with the relevant ticket buyers whether there are duplicates. Buy tickets instead of canceling the order rashly, then nothing will happen later. The platform's mistakes should be remedied by the platform, rather than another group of normal ticket buyers "paying the bill" at the expense of the viewing experience.
In recent years, consumer complaints have continued to increase due to concert ticketing issues. Many netizens have complained that it is now difficult to get tickets for concerts, and it is also difficult to refund tickets. It is completely "spending money to feel angry", and "sky-high price" tickets violate market fairness. , hidden fees are hard to guard against, "scalpers" are rampant, scammers are rampant, delays in shipping tickets and subcontracting, and when you finally get to the performance site, you may also encounter "pillar tickets" and "railing tickets." All kinds of problems have made consumers complain and feel very disgusted.As an increasingly important part of the performance market, ticketing platforms should take the initiative to assume responsibilities, effectively protect the legitimate rights and interests and consumption experience of users, and maintain the healthy development of the industry. The popularity of
theatrical performances comes from the enthusiastic support of the audience. The audience can be said to be the bread and butter of the performance market. Only by paying attention to the audience's consumption experience can the industry develop in a long-term and healthy way. The performance ticketing market must, under the guidance and supervision of the competent authorities, strengthen industry self-discipline, crack down on "scalpers", operate with integrity, standardize services, optimize audience experience, and provide everyone with an open, fair and just performance viewing environment.
(Source: Jimu News)
