| Unbridled imagination, incredible adventures, Chinese medicine can also be passionate! On April 10, the launch ceremony of "Liu Liu 72", the first customized micro-comprehensive program in the traditional Chinese medicine industry, was unveiled at the Wuzhen Health Conference. This variety show is exclusively planned and filmed by Zhongjing Wanxi Pharmaceutical. It tells the story of four national style masters who transform into agents and, together with Zhongjing AI and a descendant of traditional Chinese medicine, embark on a 72-hour adventure to rescue "66" for the sake of human health.
In this wave of traditional Chinese medicine culture, Zhongjing Wanxi Pharmaceutical, which was born and grew up in Nanyang, Henan Province, the hometown of the medical saint, innovates new forms of cultural communication, based on the advantages of authentic traditional Chinese medicine material resources, and adheres to the pharmaceutical concept of "good medicinal materials, only good medicines" , highlighting the modern research and manufacturing of traditional Chinese medicine, and embarking on a brand development path in which famous products drive enterprises, culture boosts industries, classics lead consumption, and public welfare returns to society.
In 2024, Zhongjing Wanxi Pharmaceutical will have a new way to spread the culture of traditional Chinese medicine. A unique and innovative micro-variety show "Liu Liu 72" was recently launched, deconstructing the culture of traditional Chinese medicine in a variety show and leading everyone to experience it. A young and passionate cultural journey of traditional Chinese medicine. In this micro-variety show, the medical sage Zhang Zhongjing transforms into an AI and guides the entire rescue operation of Liuliu (the incarnation of Liuwei Dihuang Pill). When talking about traditional Chinese medicine, the only images in most people's minds are the kind old traditional Chinese medicine doctors, the retro and solemn medicine cabinets, and the fragrance of traditional Chinese medicine overflowing from the medicine jars. The appearance of "6672" is to break stereotypes and tell everyone: Chinese medicine can also be rekindled.
The revival of traditional culture and the promotion of traditional Chinese medicine in China are destined to be an unstoppable wave of the times. Zhongjing Wanxi Pharmaceutical, as the inheritor of the spirit of medical sage Zhang Zhongjing and the guardian of traditional Chinese medicine culture, has been committed to the innovative development of traditional Chinese medicine from different dimensions in recent years.
"Liu Liu 72" is another olive branch thrown by Zhongjing Wanxi Pharmaceutical to connect tradition and modernity and target young people. Thousands of years ago, it was Zhongjing who invented medicine and saved people in the world; thousands of years ago, it was people who passed down the practice and medicine for thousands of years. And we, the persistence and belief of every Chinese bloodline is the best inheritance of traditional Chinese medicine. (Zhang Mengfan)
Source: Guangming.com
