Today, the 29th Shanghai TV Festival was officially announced and will be held from June 24 to 28, 2024. In addition to the selection of the Magnolia Awards, which is regarded as the benchmark for China's television industry, the five-day event also includes the opening ceremony of "Magnolia Starlight", the "Magnolia Vision" TV Market, the "Magnolia Dialogue" TV Forum, "Fragrance" excellent program show and "Magnolia Blooms" award ceremony, etc.
The Magnolia Award selection of each Shanghai TV Festival gathers the best radio, television and online audio-visual masterpieces from April of the previous year to the first quarter of the current year. The reporter learned that as of March 31, the 29th Shanghai TV Festival had collected nearly a thousand works, the highest number in the past five film collection cycles. The increase in registrations mainly occurred in the overseas drama sector, which increased from nearly 110 dramas in the previous year to nearly 170 dramas, an increase of 53.7%. The animation sector also experienced a growth of 16.7% compared to the previous year. These entries come from 57 countries and regions on five continents around the world. Among the nearly 340 works that have signed up for the documentary selection, overseas entries account for 60%. The Shanghai TV Festival is expected to announce the shortlist for this year's Magnolia Awards in May.
In addition to the competition for high-quality TV series, the excellent program "The Fragrance of Magnolia" during the TV Festival is also highly anticipated by many viewers. It is reported that the offline screening activities of the 29th Shanghai TV Festival will further integrate new venues and plan new units such as sports competition and cutting-edge science to attract more young audiences to participate in this city-wide cultural event. The
TV Market will be held at the Shanghai Exhibition Center from June 24th to 26th. The exhibition will invite film and television production companies, broadcast platforms, shooting bases, post-production companies, Internet platforms and other exhibitors covering the entire film and television industry chain to participate. Marketing activities mainly include project promotion, IP promotion, industry salons and one-on-one negotiations. The registration channels for booths and market activities are currently open.
The Magnolia Forum will also be held at the Shanghai Exhibition Center, including theme forums, master classes, online movies and micro-short drama series activities. Among them, the theme forum will focus on the creation and development of TV series, documentaries and cartoons, as well as technological innovation, international cooperation and other topics. An online film venture capital conference will also be held during this TV Festival to stimulate the vitality of online film creation and promote the multi-level and diversified construction of the audio-visual industry.
