China Fund News reporter Wen Xi
Xiaomi was the protagonist of a Zhiji press conference.
After Xiaomi's first model su7 was launched, the "traffic password" was enabled. However, Zhiji Auto repeatedly "consumed" the traffic of the su7 at a new car launch conference on April 8, and even mistakenly mentioned the configuration of the su7 at the launch conference. .
Xiaomi responded strongly in the late night of April 8th and the early morning of April 9th. Xiaomi spokesperson's official Weibo posted three long articles in a row, condemning Zhiji Auto's "harassment and smear behavior." Zhiji Auto later issued a public apology on its official Weibo account.
Xiaomi posted a series of angry comments
html On the evening of April 8, Zhiji Automobile, a subsidiary of SAIC, held an L6 model launch conference. At the press conference, Zhiji Auto took the newly launched Xiaomi su7 as its benchmark product.Throughout the press conference, Liu Tao, co-CEO of Zhiji Auto, mentioned "Mr. Lei" several times and made a comprehensive comparison between L6 and SU7 in terms of three-power, zero-speed acceleration, chassis and configuration. Some netizens concluded that Zhiji L6 is the benchmark for Xiaomi Su7.
However, an incorrect message at Zhiji’s new car launch event triggered Xiaomi’s dissatisfaction.
Zhiji Auto announced at the press conference that Xiaomi su7 max uses front igbt rear silicon carbide electric drive, while Zhiji L6 uses front and rear dual silicon carbide electric drives.
But Xiaomi Auto product manager Pan Xiaowen quickly said that the entire Su7 series is made of silicon carbide. Not only the front and rear electric drives are made of silicon carbide, but also the on-board charger (obc) and the compressor of the thermal management system are made of silicon carbide. "We urge Zhiji Company to immediately publicly clarify and formally apologize to the public who were misled by it."
Subsequently, a long article appeared on the Weibo of Xiaomi spokesperson, which stated that "Zhiji Company will The key parameters of Xiaomi su7 max were mislabeled, causing extremely serious negative impacts."
The article also questioned: As a holding subsidiary of SAIC, Zhiji Company would make such a fallacy. Is it due to a lack of professional capabilities or is it an intentional rumor-mongering?
Subsequently, at about 23:00 on April 8, Liu Tao issued an apology, saying, "Due to incorrect research results on product information, there was an information error at the press conference. Xiaomi su7 is the same as Zhiji l6, both the front and rear motors use SIC carbonization Silicon module." He also said: "I sincerely apologize to Xiaomi Motors and everyone."
However, Xiaomi does not seem to "buy it".
Two long articles once again appeared on the Weibo of Xiaomi spokesperson. First of all, Xiaomi said: "We do not accept personal understatement and informal apology. We once again urge Zhiji Company to immediately publicly clarify and formally apologize to the public who were misled by it!"
In the third long article, Xiaomi wrote The ultimatum was, "There is a limit to our tolerance for Zhiji Company's recent harassment and smear campaign."
also stated that it would no longer respond to this matter unless it is officially disclosed by Zhiji Company. Apologize and we will use legal weapons to protect our rights and interests. "We urge Zhiji Automobile to immediately and formally apologize for the last time."
Finally, in the early morning of April 9, Zhiji Automobile issued an apology statement on its official Weibo.
Many times, Xiaomi
has “collied” with Xiaomi
. In fact, since the launch of Xiaomi su7, Zhiji Auto CEO Liu Tao has repeatedly “collapsed” with su7, both openly and secretly.
For example, Liu Tao once publicly questioned that Xiaomi could build a complete vehicle from the platform in three years. Who knows how it can achieve such efficiency and speed. In the eyes of netizens, if they look confused, there is always some insinuation to badmouth Xiaomi Su7.
After seeing the huge traffic brought by the launch of su7, Liu Tao lamented on his Weibo, “Traffic does not necessarily represent the truth, and the truth is often not in the hands of traffic."
data shows that Zhiji Automobile was established in 2020. Shanghai Yuanjie Intelligent Technology Equity Investment Fund Partnership (Limited Partnership), a joint venture between SAIC Group, Zhangjiang Hi-Tech and others, is its controlling shareholder, with a shareholding ratio of 66.3481%; Taobao (China) ) Software Co., Ltd. controls Hangzhou Haoyue Enterprise Management Co., Ltd. as the second largest shareholder of Zhiji, with a shareholding ratio of 16.587%.
Counting the new cars released this time, the Zhiji brand has launched a total of four cars in more than three years since its establishment. (L7, LS7, LS6, L6), the L series is a sedan, and the LS series is an SUV.
However, in terms of sales, Zhiji Automobile has been tepid. In 2022, Zhiji’s first model, the L7, was launched. The year was bleak, with cumulative sales of less than 5,000 units. Afterwards, Zhiji launched a new car, the LS7, but Zhiji's sales did not improve until the Zhiji ls6 was launched. .
In October 2023, the Zhiji LS6 was launched. Sales in that month reached 3,627 units. In November and December, sales climbed to 8,158 and 9,878 units, ranking first in the sales of "medium and large pure electric SUVs". With the blessing, Zhiji's sales will also reach 38,000 units in 2023, but there is still a big gap compared with other new car-making forces.
It is worth mentioning that Zhiji Automobile also competes with Feifan from the same family. Automobile . According to the original plan, Zhiji and Feifan are targeting the mid-to-high-end market, with Zhiji focusing on the market above 300,000 yuan, and Feifan focusing on the market between 200,000 and 300,000 yuan.
However, Feifan’s sales are even more worrying. Since its independent operation, its sales have not improved. In 2022, Feifan sold only 21,000 vehicles.
Recently, there were reports that Feifan had begun to lay off employees. , the layoff ratio reached more than 70%. Later, Feifan officials refuted the rumors and stated that Feifan Automobile will continue to operate independently and further deepen the "light asset" strategy to optimize business functions and improve the overall performance by strengthening the coordination with SAIC Group's relevant advantageous resources. Operational efficiency.
Editor: Joey
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