China Fund News Reporter Lin Xue
Is the era of mergers and acquisitions and integration of new car-making forces coming?
html On April 8, there were rumors that " Avita has reached a merger agreement with Gaohe ", which attracted a lot of attention; but in the evening, Avita Technology issued a statement to refute the rumors, clarifying that the information was false.After the Spring Festival in February this year, Gaohe Automobile issued an announcement to suspend production and production. The company fell into a business crisis. Executives said that Gaohe Automobile had a window period of up to three months to turn around and would actively strive to overcome the difficulties; company executives also personally conducted live broadcasts. goods. The market is also very concerned about which white knight will come to save Gaohe Automobile in the future.
Avita refutes rumors
html On April 8, news spread in the market that "Avita has reached a merger agreement with Gaohe", which attracted attention. According to relevant rumors, Avita Technology, a subsidiary of Changan Automobile, is negotiating acquisitions with Gaohe Automobile. There are also reports that the two parties are currently reorganizing their teams.In the evening, Avita Technology issued an official statement saying, "Today, it was reported online that Avita has confirmed the acquisition of Gaohe. I would like to clarify that this information is untrue. Avita will always adhere to the chn model and strive to Become a global high-end smart electric vehicle brand.”
In fact, there was market news in February this year that Changan Automobile intended to acquire 51% of Gaohe’s shares, and the two parties were already negotiating related matters. At that time, many photos of Gaohe Automobile founder Ding Lei visiting Changan Automobile and Changan Automobile Chairman Zhu Huarong talking with Ding Lei were also circulated on the Internet.
In this regard, Changan Automobile has repeatedly refuted the rumors. On February 29, Changan Automobile clarified on the interactive platform: Internet information such as "Changan Automobile acquires 51% of Gaohe Automobile's shares" and "Changan will take over Gaohe Automobile" are untrue. In addition, the company also stated that Ding Lei visited Changan Automobile's Global R&D Center and communicated with Changan Automobile's management team on the development of the new energy vehicle industry, intelligent connected vehicle technology cooperation, capital operations, etc. This is a normal industry exchange and business contact.
Gaohe Automobile is in a business crisis
Who will be the white knight in the future to save the company?
According to the official website, Avita Technology was established in 2018 and is committed to building an international high-end smart electric vehicle (sev) brand. It is jointly built by Changan Automobile, Huawei, and CATL, respectively empowering in the fields of vehicle R&D, smart manufacturing, smart car solutions, and smart energy ecology. The three parties jointly create a leading new generation of smart electric vehicle technology platform chn, with "new "Architecture, strong computing, and high-voltage charging" three major characteristics. At present, the company has launched Avita 11, 12, 011 and other models.
The other protagonist of this rumor, Gaohe Automobile, was founded in 2017. Public information shows that Gaohe Automobile is a high-end pure electric vehicle brand owned by Chinese Horizon. The Gaohe Automobile brand was officially released in 2019. Its founder, Ding Lei, was the vice president of SAIC and co-founder of LeTV. Since its establishment, Gaohe Automobile has released many models such as , Gaohe hiphi x, hiphi z, and hiphi y.
However, starting from the second half of 2023, Gaohe Automobile has fallen into an operating crisis due to financing difficulties, poor sales and other issues. After the Spring Festival in February this year, Gaohe Automobile issued an internal announcement to suspend production for six months.
html On February 22, Gaohe Automobile Co., Ltd. issued the "Recent Service Operation Guarantee Announcement" stating that in the face of heavy internal and external pressures, the company has made major adjustments to its daily operations since February 19, and is currently taking various relief measures. The company also said, "During the special period, we deeply apologize for pressing the pause button on some businesses and projects."Ding Lei said that the window period for Gaohe Automobile's turnaround is up to three months, and he will actively strive to ensure that Gaohe Automobile can survive Difficulties, "We will do our best to save this company. If we can't save it, we will accept our fate. Anyway, we have fought hard."
After that, in order to save themselves, Gaohe Automobile executives personally led the team to start a live broadcast goods. Relevant people from the company said in the live broadcast room that all income from the live broadcast will be invested in the after-sales service of Gaohe Automobile.
It is worth mentioning that the rumor that "Avita has reached a merger agreement with Gaohe" spread today, and Gaohe Auto's Douyin live broadcast room is also very lively. On the evening of April 8, Mr. Jianjian saw that Gaohe Auto’s Douyin live broadcast room was still actively live broadcasting and working hard to sell goods.
Editor: Captain
