text/Wang Xinxi
"Hong Kong people are buying up Shenzhen."
Recently, it coincides with the Easter holiday in Hong Kong. Shenzhen's major ports are crowded with Hong Kong people. Data from the Hong Kong Immigration Department shows that as of 9 p.m. on April 1, 5 days During the holidays, more than 2.27 million Hong Kong residents departed the country, and 498,000 inbound tourists. Among them, more than 1.9 million Hong Kong residents went to the mainland, that is, more than 83% of the outbound Hong Kong residents went north.
Shenzhen’s weekend economy is being supported by more and more Hong Kong people. There are so many people in Futian, Huanggang, Luohu, and Nanshan that some queues take more than several hours to pass.
Why Hong Kong people are buying Shenzhen so much
Compared with Hong Kong, Shenzhen’s cost-effectiveness is too high.
Food, drink and entertainment, medical treatment, beauty and manicure, travel and sightseeing, any similar consumption, when the products are almost the same, it is almost 50% off or even lower than that in Hong Kong.
Hong Kong media asked tourists why they go to Shenzhen in an interview. The reasons for every Hong Kong tourist were surprisingly consistent: "Ping Liang Zheng (good quality and low price)." Sam's stores in Shenzhen and Zhuhai are full of Hong Kong people on weekends, and Master Bao is always queuing up on weekends. Traffic jams on the Hong Kong-Zhuhai-Macao Bridge are getting longer and longer.
A Hong Kong uncle complained: You can’t afford it in Hong Kong. A skewer of fish eggs costs 60 to 70 yuan, and a dish of boiled cabbage in a restaurant costs 128 yuan. Ice powder in the same restaurant costs 80 Hong Kong dollars in Hong Kong, but in It’s only 28 yuan in Shenzhen. Even Shaxian snacks have doubled in value when they arrived in Hong Kong.
Hong Kong residents not only like to go to the mainland to buy some pastries, barbecues, milk tea, flowers, etc., but you can almost see Hong Kong people rushing to buy them at Wal-Mart, Costco, and Sam's.
In addition, services such as spas, massages, manicures, teeth cleaning, haircuts, etc. that are not cheap in Hong Kong are relatively cost-effective in Shenzhen. Therefore, Hong Kong people are frequent customers in many such service industries.
There is an exchange rate factor behind this. Hong Kong dollars can be exchanged for more RMB in recent years, which means that not only is consumption in Shenzhen lower than in Hong Kong, but there is also an exchange rate discount, which further stimulates Hong Kong people's desire to go to Shenzhen for consumption.
In addition, the price of goods in mainland China is not only lower than that of Hong Kong, China, but also the price of many goods is lower than that of the whole world.
It can be said that behind Hong Kong people’s overwhelming purchase of Shenzhen, reflects the high cost performance and huge production capacity of China’s manufacturing industry, which leads the world, and the unprecedented prosperity of imported goods in the current mainland market. has been held in recent years with the holding of the Import Expo. When goods from all over the world enter the country, as long as you put more effort into searching, you may be able to easily find goods from all countries - and with the continuous optimization of tariffs, the prices will not be expensive. This is why there are more reverse purchasing agents, because many products from the mainland are actually There is no need to go to Hong Kong to buy.
In recent years, Hong Kong purchasing agents have basically only left luxury goods such as luxury watches and bags. Due to tax rates, the prices of these goods in the mainland are still relatively high.
In China, cars, home appliances and other products are cheaper in the mainland than in the world. Therefore, some people in the industry said that from this perspective, China’s consumption level and Chinese residents have actually far exceeded other countries with the same (book) per capita GDP. standard of living.
It is precisely because of this that reverse purchasing for Hong Kong is becoming more and more popular.
data shows that during the Easter holiday, the number of people from Hong Kong entering the mainland reached 1.9 million, and the port is expected to receive another 9.5 million people during the Qingming Festival. According to estimates: If the average Hong Kong person spends 1,200 yuan in the mainland every day, Easter During the holidays, the average consumption per person can reach 6,000 yuan, and the total consumption can reach 11.4 billion. This is the situation of all Hong Kong people going north.
If we look at Shenzhen alone, in the past, Hong Kong media had predicted that Hong Kong people would spend more than 3.9 billion yuan in Shenzhen every month. It is speculated from the data that every time Hong Kong people go to Shenzhen, the average consumption per person per day exceeds 1,500 yuan. Who can catch this overwhelming wealth? In addition to the consumer industry and service industry in Shenzhen, the next step is the dividend of the purchasing agent industry.
Judging from this consumption power, this is also the reason why the purchasing agent business has become so popular.According to industry insiders: “A 38 yuan running fee will be charged for purchases under 200 yuan, and 20% of the total amount will be charged for purchases over 200 yuan. It also involves vulnerable items, overweight items, and remote delivery locations. Purchasing agents will charge dozens of additional yuan. At the cost, a single rider can receive up to 40 orders a day. "
" reverse purchasing is actually equivalent to ordering takeout in Shenzhen, just like running errands. It is popular because Shenzhen is high-quality and low-priced," an industry insider pointedly pointed out.
For a certain fee, you can buy various products that are much cheaper than those in the local market. It would be strange if Hong Kong people don't fall in love with this kind of service.
What’s behind the popularity of the purchasing agency industry?
According to industry reports, due to the hot demand, there is a "reverse purchasing" team in the mainland earning 200,000 yuan a month. This is becoming a hidden bonus business.
Once upon a time, mainland consumers going to Hong Kong were frantically shopping for goods, and the queues were several kilometers long. The hot Hong Kong generation shuttles between Shenzhen and Hong Kong every day. Today, thirty years from Hedong and thirty years from Hexi, reverse purchasing has begun to become a new trend.
According to reports, with the popularity of reverse purchasing and the increasing number of orders, many purchasing agents have begun to recruit troops and work as a team.
Because purchasing agents now should be an industry, they are not one-way purchasing agents. The errand boys are all purchasing agents in both directions and try not to go back empty. Help mainland residents purchase Hong Kong cosmetics, milk powder, luxury bags, 3C products, and purchase pastries, barbecues, milk tea, flowers, etc. from the mainland.
With the rise of purchasing agents, there will be more categories and the scale will be correspondingly larger.
From the current point of view, it is an irreversible trend for Hong Kong people to buy Shenzhen. Because the cost of China's manufacturing and service industries is lower, and the infrastructure is very mature, the mainland can continue to support highly cost-effective products and services. , but it is difficult for Hong Kong's prices to come down, because the Hong Kong market is a six-million-dollar market, and many consumer goods rely on imports, so prices will definitely be high. Hong Kong's prices are among the top five in the world.
As long as there is a high price difference, there will always be demand for purchasing this product. The emergence of "reverse purchasing" is also inseparable from the convenient transportation network in the Greater Bay Area - Shenzhen, Guangzhou, and Hong Kong have now realized cross-city QR code scanning and mutual recognition on the Internet, with one code in hand. Smooth travel to three places.
On the other hand, this reflects the increased attractiveness of mainland products and the relatively high desire to buy. For Hong Kong residents, the more they buy in Shenzhen, the more they earn.
Of course, as more and more people engage in purchasing agents, this may be an industry that will become more and more complicated in the future. With the Chinese people’s sensitivity to this kind of bonus business, the profits from the intermediate errands of purchasing agents may be compared with As service fees come down, the dividend period for errand purchasing agents may only be one or two years. It is hard to say whether Internet giants will even intervene in this industry. After all, Meituan’s food delivery business has already reached Hong Kong.
Therefore, if you are interested in starting a reverse purchasing business, you should hurry up. From a monthly income of 200,000 to 100,000, it may only be within one or two years. What is reflected behind this is that the era of accelerating integration of Guangdong, Hong Kong and Macao is accelerating. The size of the mainland market and the vitality of economic consumption are changing. A siphon effect will be formed on Hong Kong.
This also reflects that Hong Kong people have gradually begun to look down on the mainland, and the mainland's service industry, product quality and other industries have matured, and are competitive enough to be recognized by Hong Kong people.
The enthusiasm and trend of Hong Kong people to sell goods in Shenzhen will have an impact on Hong Kong’s consumer and service industries, because currently Hong Kong people’s consumption in Shenzhen accounts for 10% of Hong Kong’s retail industry, and this proportion may continue to increase in the future. Rising, But this impact is not necessarily a bad thing. The tempers of bosses and service staff in all walks of life in Hong Kong should indeed change.
Author: Wang Xinxi tmt senior commentator Reprinting of this article without permission is prohibited
