In the 1960s, a filmmaker named Liang Zhefu shot a fantasy film called "Mu Lian Saves His Mother" with the theme of "One hundred virtues and filial piety come first". It tells the story of his son Mulian's many hardships. The story of a mother who finally reincarnated into the world despite suffering.
After nearly sixty years, young director Gu Xiaogang used the core of "Mu Lian saves his mother" to create a modern version of the anti-"pyramid sales" genre film "The World of Plants and Trees".
This movie has been in production for a few days. How is the movie?
Brother Fei has watched the movie and can responsibly tell everyone that the box office of "The World of Grass and Trees" will reach 100 million, far exceeding expectations. The following is a detailed introduction.
1. Box office.
The 2024 Qingming Festival box office hit a record high.
's market revenue totaled 855 million, surpassing the Qingming Festival box office record of 822 million set in 2021. Compared with the 190 million box office in 2023, it soared 448%.
This is mainly closely related to three imported films, they are " What kind of life do you want to live ", "Godzilla vs. King 2" and "Kung Fu Panda 4".
There are 8 new films competing in this Qingming festival.
Among them, "Snow Leopard", the last film directed by the well-known director Wanma Tseden during his lifetime, only grossed 2.43 million at the box office, missing the top ten; in addition, "Midnight Strange Tales" and "Nanxi Love" have also become "Nanxi Love" in the schedule. Cannon Fodder” video. There are five new films on the list of
, which directly eliminated "Article 20", "Flying Life 2" and "Hot and Spicy" in the Spring Festival. Currently, only "Bear Infested. Reverse Time and Space" is still available.
The five new films are divided into three levels.
The first step is Miyazaki Hayao's animated film "What Kind of Life Do You Want to Live" . The film's Qingming Festival hit 399 million and won the championship. Together with the 100 million box office received on April 3, the total box office in the mainland Collected 499 million.
The film revolves around the story of the mother who was buried in the sea of fire. It is relatively obscure in the early stage and is interspersed with various hints. Many fans will find it a bit confusing. The ending is a description of human nature and it is a real "anti-war" film. Film.
Because when it was announced, it was highlighted that this was Hayao Miyazaki's last movie, and it was blessed with some emotional elements, just like when "Mermaid" was released, everyone said they owed Stephen Chow a movie ticket.
Therefore, the film's high box office performance during the Qingming Festival is inseparable from Hayao Miyazaki's appeal.
The second ladder is "The World of Grass and Trees" and "The Yellow Bird Behind".
The two films are synchronized in terms of schedule and attendance, and the total box office difference is only about 4 million. Judging from the trend, predicts that the box office will reach 100 million.
"The Yellow Bird Behind" starring Feng Shaofeng and Tao Hong has been in theaters for 4 days, with a total box office of 51.43 million, ranking fifth.
This is a suspense film with humanistic sentiments. The core of the film is the analysis of family and human nature, legal principles and rationality, as well as criticism of social phenomena such as remarriage families and juvenile crime. The quality of
is still very good.
"The World" starring Wu Lei and Jiang Qinqin was released for 4 days, with a cumulative revenue of 55.84 million, ranking fourth.
The third ladder is "The Villain" and "Snow Queen 5".
The comedy "The Villain" starring Bao Beier was released on April 4, with a box office of 17.7 million in three days, ranking seventh.
The Russian cartoon "Snow Queen 5" only received 7.56 million in three days, ranking eighth.
At this point, the 2024 Qingming Festival has come to a perfect conclusion. The ability to achieve such brilliant box office results is closely related to the new films on the list, especially Hayao Miyazaki.
2. Movie review.
"The World of Grass and Trees" caused a storm shortly after its release. It is predicted that the box office will reach 100 million. This movie ranked fourth in the popular Qingming Festival, and its performance is still very good. The creative team of
is headed by Gu Xiaogang. This director can be regarded as a young talent. The film is the second part of the Hangzhou Trilogy. The first part, "Spring River Plumbing", has achieved good results internationally.
This time, he was also elected as a member of the jury of the "Focus on the Future" section of the 14th Beijing International Film Festival. Gu Xiaogang, who was born in 1988, really has a bright and unlimited future.
The cast of "The World of Grass and Trees" includes Wu Lei, Jiang Qinqin, Chen Jianbin, Wang Jiajia, Yan Nan, Wu Bi, and Wang Hongwei. Among them, the more famous one is Chen Jianbin, but he still plays a supporting role.
Why do I say it far exceeded expectations? This is mainly manifested in two aspects.
Firstly, the essence of the movie is actually a literary film.
The video is divided into three acts.
The first act introduces the main actors and background.
Wu Taihua, played by Jiang Qinqin, and He Mulian, played by Wu Lei, are a mother and son. Ten years ago, He Mulian's father came to Hangzhou to work and has not been heard from since.
Wu Taihua has been looking for her husband in Hangzhou for several years, but she still hasn't found any clues. She can't just keep looking. People have to live. She found a place to stay - as a tea farmer, and her usual job is to pick tea.
Over time, he developed a special relationship with the tea factory owner Lao Qian (played by Chen Jianbin). Later, he was reported by other tea farmers, and Lao Qian's mother directly took Wu Tai away.
He Mulian, who graduated from university, also came to Hangzhou and found a job selling health care products while looking for her father.
In the second act, Wu Taihua enters the pyramid sales organization.
Wu Taihua, who lost her job, and her best friend Jin Lan decided to go out to relax, and the leader was Jin Lan's younger brother.
This young man also worked in sales in Hangzhou. In his spare time, he took his two sisters to join the "Butterfly International" organization.
After several rounds of meetings, Wu Taihua completely let herself go. She sold her house in her hometown and purchased her product - foot patches.
If you develop the following personnel to purchase products, you can earn 10.8 million if you reach a certain level. After
's son He Mulian learned about the situation, he told him that it was a scam. Wu Taihua was deeply involved in it and was still dreaming of getting rich. How could she withdraw so easily?
What should I do if He Mulian can’t persuade me? Only by getting inside can we break the situation.
The third act is redemption.
He Mulian finally disintegrated the pyramid sales organization using monitoring equipment, but her mother had nothing and fell into chaos. He Mulian decided to carry her mother on her back and go up the mountain to save her mother.
The essence of the movie is a literary film. Just like the title, "grass and trees" and "human world" are separate. Grass and trees refer to the tea mountains in Hangzhou, and the human world is the "Butterfly International" organization they entered. What
mentioned above is all for the last 20 minutes. Compared with a literary film, it is really far beyond expectations to achieve such a high box office.
You must know that the previous box office of Yao Chen 's " Send Me to the Blue Clouds " was only 29.54 million. The box office of "Hidden in the Dust", which was announced to be a surprise, was only 100 million. The box office of "The World of Grass and Trees" is aiming for 100 million, and it will make a lot of money. Special profit.
Secondly, neither Wu Lei nor Jiang Qinqin has the ability to handle the box office.
The movie did not invite famous actors or popular traffic niches to play the film, such as Yi Yang Qianxi, Wang Junkai, Xiao Zhan, Wang Yibo and other first-line traffic stars.
instead chose Wu Lei, who has some resources in TV series.
After all, Wu Lei's journey to the big screen has been very bumpy. Tony Leung Ka Fai and Carina Lau failed to drive him before. "Asura" was a hit at both the word-of-mouth and box office, but it was still an epic hit.
Last year, Hu Ge also starred in the movie " It's Worth It". Although the reputation has improved, the commercial box office has not been able to rise, so it will take some time for Wu Lei to gain a foothold on the big screen.
Also, the heroine Jiang Qinqin has relatively few previous works, and they are basically all TV series. The last hit movie was "The Housewife" in 2021. There have been few big screen works in so many years.
Therefore, Jiang Qinqin cannot handle the box office.
But now, the Qingming Festival box office of "The World of Grass and Trees" has already earned 55.84 million in four days, which is really far beyond the expectations of the film studio.
3. Jiang Qinqin was replaced by Zhang Ting.
After watching this movie, I always felt a little unfinished, and I always felt that some parts still lacked some warmth. So, I began to wonder, what would be the effect if the lead actor Jiang Qinqin was replaced by Zhang Ting?
Who is Zhang Ting?
Zhang Ting, born June 20, 1970, is a well-known actress in Taiwan, China.
When Zhang Ting first came out, her pure and sweet appearance and excellent acting skills conquered many audiences. Her early acting career spanned many years and she has rich acting experience. Her representative works include "The Beautiful Twins", "Iron Teeth and Bronze Teeth Ji Xiaolan 3" and "Through Time and Space" "Love" etc.
The turning point in her life was marrying Lin Ruiyang, who was ten years older than him.
In 2012, Zhang Ting, who had retired from the entertainment industry, started the second major career in his life, and this career was very similar to the pyramid sales in "The World of Grass and Trees", with products and downline strategies.
If Zhang Ting is invited to star, the popularity of the movie will definitely be unprecedentedly high, and the topic discussion will definitely increase steadily. Coupled with the short video announcement, will definitely be a box office hit!
Unfortunately, this is all my wishful thinking. Besides, it is impossible for Zhang Ting to star. If you accept a movie like this knowing that it is not good for you, you are asking for trouble.
4. Conclusion.
"The World of Grass and Trees" has achieved unexpected success at the box office.
This is inseparable from the creative director and the starring role.
As for the character part, the heroine Jiang Qinqin should be the most shocking performance since she started acting in film and television dramas. There is a video that is very similar to the male protagonist of "Joker" dancing in the rain.
Wu Lei's performance is also remarkable. I hope Wu Lei can also make a successful transformation.
What is your experience with this video?
