Recently, "Lei Jun replied to Zhang Songwen" became a hot search topic.
One is a rookie in the car-making industry, and the other is an acting master. How did Lei Jun and Zhang Songwen get together?
Everything has to start after Zhang Songwen became popular.
In January 2023, Zhang Songwen became popular with the hit drama "Crazy", and his superb acting skills impressed people.
As a marketing genius, Lei Jun must of course seize the opportunity to get Zhang Songwen’s traffic.
In April 2023, Lei Jun issued an official announcement announcing Zhang Songwen as Xiaomi’s imaging explorer.
On the same day, Xiaomi’s official Weibo released a short video about Zhang Songwen.
Lei Jun forwarded the text: "Teacher Zhang Songwen said that he knows many actors who are better than him, and he wants to take us to have a look."
Later, Zhang Songwen replied: "Thank you Xiaomi for your trust, and I wish every friend to have a happy life." It was so exciting on the stage.”
After Zhang Songwen got online with Lei Jun, he not only took photos and posted videos with Xiaomi Mi 13, but also often recommended other Xiaomi products to everyone.
Later, after Xiaomi officially announced that it would build a car, some netizens asked Zhang Songwen: "Brother, has Mr. Lei given you all the configurations?"
Zhang Songwen replied: "The car is not currently available."
This is not over yet, the day before Xiaomi's car was released , netizens asked Zhang Songwen: "Has Lei Jun prepared one for you?"
Zhang Songwen replied humorously: "No one has mentioned this matter yet, how can I hint to the other party without losing sense?"
Zhang Songwen specially posted it later Lots of olive green plants, the hint is obvious.
This hint was really seen by Lei Jun.
On March 30, Lei Jun replied to Zhang Songwen: "We have prepared a car for you. It will be delivered on April 3. You are welcome to come. Which color do you like?"
Zhang Songwen saw that Lei Jun really wanted to give him a car, and hinted Directly changed to clearly stated: "It's a joke to bother you, don't take it seriously. But, what, olive color is very good-looking."
Lei Jun quickly seized the opportunity, publicized it, and replied: "Olive green is indeed very good-looking. , many people like it very much. "
This extreme pull between Lei Jun and Zhang Songwen on the Internet was dubbed by netizens as the real-life version of "The Domineering President Falls in Love with Me."
I have to admire Lei Jun. He is so good at creating marketing topics when Xiaomi su7 is so popular.
Even if Zhang Songwen does accept the Xiaomi su7 as a gift from Lei Jun, the top version will only cost 299,900.
You must know that Zhang Songwen is now a domestic first-line star, and the cost for a domestic first-line star to endorse a product is between 1 million and 3 million, which does not include the cost of advertising shooting, which is between 300,000 and 500,000.
Lei Jun gave Zhang Songwen Xiaomi SU7 to interact with popular celebrities, and he used endorsement fees starting from 299,900 to 1 million, which is not a loss. It's a pity that Zhang Songwen was plotted by Mr. Lei.
If Zhang Songwen does not accept the gift, then Lei Jun will win and even save the endorsement fee.
However, provocative netizens still made a poster showing Zhang Songwen endorsing Xiaomi su7.
The advertising slogan has been thought out: Xiaomi Motors’ “Road to Fury”.
has to admire this netizen’s imagination and pun.
If Zhang Songwen really becomes the spokesperson of Xiaomi Motors, can you think of a more suitable advertising slogan than the netizen above? Please type it in the comments and communicate with everyone.
