The domestic film market has welcomed the release of many new films this week, among which the three films " Godzilla vs. Kong 2: Rise of an Empire ", " Let's Rock the Sun Together " and " Galaxy Writer " have attracted the most attention.
Among these three movies, the movie "Let's Shake the Sun Together" is the most different, because this movie was originally released during the Spring Festival, but due to mediocre box office performance, it was forced to withdraw from the spring release and was rescheduled on March 30 On the same day, I originally thought that there would be no competitive pressure from the Spring Festival period, but I did not expect that the box office performance of "Let's Shake the Sun Together" after its re-release was shocking.
Judging from the box office, the Hollywood monster blockbuster " Godzilla vs. Kong 2" has a cumulative box office of more than 155 million in two days after its release. The box office performance is strong and it has become the Hollywood blockbuster with the best box office performance in the opening year of 2024.
The strong box office performance of "Godzilla vs. Kong: Rise of an Empire" is also expected by movie fans. After all, as a monster-themed movie, this movie satisfies all the audience's fantasies about monster movies, with grand special effects and monsters. With a large number and passionate battle scenes, there is no doubt that monster movies have replaced superhero movies and become the new favorite of audiences.
The movie "Galaxy Writers" was completely reduced to cannon fodder. The box office on the first day of release was less than one million, and the film schedule was only 5.7%. It was actually expected by the audience that this movie became cannon fodder.
Because there are no big-name stars, and there is no guarantee of high-quality plots, it is obviously unrealistic to just rely on directors and actors to play emotional cards online and do all kinds of misfortunes to get attention. It can only be said that the film market is cruel, and the audience is simple. If it looks good, they will go see it. If it doesn’t look good, no matter how much you promote it, it will be useless.
The most unexpected of the three films is "Let's Shake the Sun Together", which was directed by Han Yan. It is also the final chapter of Han Yan's "Life Trilogy", "Get Out!" "Tumor King" and " will give you a little red flower " have achieved good box office and reputation, so "Let's Shake the Sun Together" still attracts a lot of attention.
The film stars Peng Yuchang and Li Gengxi, and also has Xu Fan, Gao Yalin and many other veteran actors joining the cast. Judging from the cast, it is still very strong, plus the fans accumulated in the first two films Basic, no wonder "Let's Shake the Sun Together" dared to try to compete in the Spring Festival. Although it failed, this illustrates the filmmaker's confidence in this movie.
However, the film studio still underestimated the fierce competition in the Spring Festival period, and finally had no choice but to withdraw from the film. The film was rescheduled on March 30. I thought that without the fierce competition in the Spring Festival period, the film would achieve a box office counterattack, but unexpectedly it hit a box office hit. The Hollywood monster blockbuster "Godzilla vs. Kong 2" only had a box office of 7.1 million on its first day of release, which is 10 times the gap with "Godzilla vs. Kong 2".
Looking at it now, changing the schedule is really not a wise choice. You must know that "Let's Shake the Sun Together" still had a box office of 31 million on the first day it was released during the Spring Festival. Although it was not outstanding during the Spring Festival, compared with the 7 million today Still much stronger.
Nowadays, the poor box office performance of "Let's Shake the Sun Together" reminds people of " Mr. Red Carpet ", which was also re-released during the Spring Festival. The box office after the re-release was not as good as the Spring Festival release.
In fact, the reason is very simple. When the film was released during the Spring Festival, it had a road show and various publicity. All the energy was spent at that time. Now that it is being re-released, it is impossible to have a road show or a large-scale promotion. It has been promoted, so the popularity will naturally decline.
But what is different from "Mr. Red Carpet" is that "Mr. Red Carpet" did not do well at the box office because of the movie itself. On the other hand, "Let's Shake the Sun Together" has a down-to-earth and touching plot, and its Douban score is 7.9, plus With the popularity accumulated from the first two works, it is a pity that "Let's Shake the Sun Together" failed to achieve a counterattack at the box office.
I don’t know if the film crew regrets the decision to withdraw from the Spring Festival schedule,
