Text/Ye Haotian
Friends who follow car information must have come across ideal mega. Whether it is the highly controversial styling or the remarks of relevant senior officials, the Ideal Mega has become popular in the industry and has become a "top topic" in the MPV market.
Contrary to its extremely high popularity, Ideal Mega’s sales, or orders, are not considered “ideal”. It is even said that after the Ideal Mega was officially launched and the price was announced, it suffered a large number of unsubscriptions.
It is not yet known whether the price exceeds user expectations, the product is not attractive enough, or other reasons. But what is certain is that Ideal Mega got off to a bad start, and an internal letter from Li Xiang (founder and chairman of Ideal Auto ) to its employees was exposed.
We might as well review it. The reason why Li Auto has been able to grow wildly, and the L series has become the top model in the range of 300,000 yuan to 400,000 yuan, is largely due to the product attributes of oil and electricity, which can be used for daily urban commuting, weekends and holidays. It can be used for long distances, and it also has the blessing of a green card. It is deeply loved by the middle class in first-tier cities. As for the "refrigerator, color TV, and large sofa", it is just the icing on the cake.
It is true that the Ideal L series became an instant hit and became a phenomenal hit that cannot be copied. This is inseparable from the wise decision-making and keen business vision of the relevant leaders.
But water can carry a boat and also overturn it. Perhaps it was because of being dazzled by victory that it risked the world's disapproval and launched such a controversial ideal mega in the face of public criticism.
Not to mention that the ideal mega shape is ridiculed by netizens as a hearse, at least the pure electric form is destined to be difficult to make a difference. We might as well take a look at the best-selling MPVs in China - Buick gl8, Toyota Sienna , Denza d9 dm-i, Trumpchi m8...
Without exception, they are all inseparable from oil. The most representative one is Denza D9. Its DM-I (plug-in hybrid) model and EV (pure electric) sales form a sharp gap. The monthly retail sales of Denza D9 EV are almost hovering at 2 or 3 In the 100-unit range, only the last two months at the end of last year achieved sales figures of 6 or 7 hundred units.
In addition, jikrypton009 can also be used as a "learned lesson" reference. Jikrypton 009’s product power is powerful enough, so it can compete with Ideal Mega! Last year’s monthly sales were only around 2,000 units. Why is the Ideal Mega so popular?
In my opinion, the ideal mega may be a good car, but it was born in the wrong era.
Now is an era of transformation from fuel to new energy. As for whether it is extended range, plug-in hybrid, pure electric or hydrogen energy, the specific energy method needs to be verified by the market and time.
If Ideal Mega wants to make a difference in sales, I think we must first listen to the voices of users and make drastic adjustments to the styling of facelifted models; secondly, we can promote extended-program versions. The success of the L series in the industry cannot be separated from Keyou. Electrical properties. If adjusted like this, Ideal Mega may still have a glimmer of hope, what do you think?
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