Nandu News Reporter Zhu Wenyi On the afternoon of March 26, the 2024 Shanghai Performing Arts Development Forum was held at the Shanghai Broadcasting Art Center. With the theme of "Going to a City for a Performance", this forum invited more than ten troupes to participate in the "Spring Appointment" to witness and promote Shanghai's goal of becoming a socialist international cultural metropolis and the performing arts capital of Asia. Take strides forward.
This forum is hosted by the Huangpu District Party Committee Propaganda Department and Shanghai People's Broadcasting Station, and is jointly presented by Rubik's Cube Entertainment Group. The "Co-construction Plan" aimed at assisting the development of private theaters was released on site. All parties worked together to empower private theaters with concrete measures, allowing more people to enter the scene, creating an active performing arts district, and enhancing Shanghai's cultural Travel consumption level. Wang Yufeng, member of the Standing Committee of the Huangpu District Committee and Minister of the Propaganda Department, and Yuan Lei, member of the Party Committee, Deputy Director and Vice President of Shanghai Radio and Television Station and Shanghai Culture, Radio, Film and Television Group Co., Ltd. attended the event.
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The "Co-construction Plan" to empower the development of private academies was officially launched
At the forum, Wang Yufeng, member of the Standing Committee of the Huangpu District Committee and Minister of the Propaganda Department, Yuan Lei, member of the Party Committee, Deputy Director and Vice President of Shanghai Radio and Television Station and Shanghai Culture, Radio, Film and Television Group Co., Ltd. Ning Jing, Secretary of the Party Committee of the Oriental Broadcasting Center of Shanghai Radio and Television Station, and Xu Wei, co-founder and CEO of Rubik's Cube Entertainment Group, jointly launched the "Co-construction Plan" to represent government departments, mainstream media and ticketing platforms to jointly help private theaters to polish high-quality original works works to create an active performing arts district and enhance Shanghai’s cultural tourism consumption level.
With the attention and support of the Huangpu District Party Committee Propaganda Department and other departments, effective mechanisms are being formed by various parties to allow private academies to receive tangible help, form effective cooperation with state-owned academies, complement each other, and face the problem more flexibly As the market changes, create more wonderful works that conform to market rules and are popular with the public.
In addition, the forum encourages more official theaters and public institutions to provide public welfare performance spaces and rehearsal time for private theater groups, provide exhibition opportunities for outstanding works, and better connect with the performance market. According to reports, the Shanghai Cultural Plaza Musical Theater Center has currently provided corresponding public welfare measures for private theater groups in terms of original incubation and rehearsal time.
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Technology helps diverse performing arts forms realize the "two-way rush" between content and market
Zhang Jie, vice president of the Shanghai Grand Theater Art Center and general manager of Shanghai Cultural Plaza, said that Shanghai has become the most dynamic, largest and fastest-growing industry in China. city of. In 2023, of the 9,960 musicals performed across the country, 5,888 will be in Shanghai. 82.93% of the performances in Shanghai are concentrated in the World of Performing Arts. The Shanghai musical market, with the Great World of Performing Arts as its core, has become an important magnet for attracting musical lovers across the country. In the past four years, the per capita box office contribution of musicals has increased year after year, reaching 2,224 yuan in 2023, and the per capita attendance frequency reached 4.24 performances. At the same time, the enthusiasm for the performing arts market is spreading to multi-dimensional consumption scenarios, demonstrating the "spillover effect".
Han Lei, executive deputy director of the Oriental Broadcasting Center, said that since Shanghai Broadcasting was founded a hundred years ago, many programs have been live performances. Today's weekly radio concerts, weekly opera radio shows, Chenshan Grassland Radio Music Festival, Oriental Chart, Favorite Golden Songs Chart, etc. are all "better live" that Shanghai broadcasters are constantly pursuing and creating. The newly launched "Winter Melon Store" already has 100,000 registered users, where young users can connect with live performances. Starting this year, Shanghai Radio will provide publicity support for live performances in the "Winter Melon Store", allowing millions of radio listeners across Shanghai to encounter "better life" through this online channel.
Xu Wei, co-founder and CEO of Rubik's Cube Entertainment Group, said that Rubik's Cube Entertainment Group has created a full industry chain for live entertainment including performance hosting and commercialization, ticket sales, ticketing software development, and artist training. The new ticketing platform established in 2020 - Ticket Planet is currently one of the three comprehensive first-level ticketing platforms in China. She said that more and more performance organizers and venues have demand for direct ticket sales, but the input-output ratio of independent research and development of ticketing systems is low. Caiyi Cloud developed by Rubik's Cube Entertainment may be a solution to such market pain points.Currently, Caiyi Cloud is the only standardized ticketing SaaS product in China that supports everything from new space performances with dozens of people to large-scale events with hundreds of thousands of people. The Chengdu Universiade is Caiyi Cloud's successful test case. Through the two-wheel drive of "content + technology", Rubik's Cube Entertainment Group is working hard to bring more people into the scene and let more people go to a city for a performance.
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"Gathering", "Place" and "Combining" in the performing arts market , round table dialogue to polish high-quality performances
The keynote speeches of this forum are themed on "Gathering", "Place" and "Combining" respectively. Deputy Director of Shanghai Dramatic Art Center was specially invited Twelve important guests, including general manager Lu Liping, founder of Miao Shike Musical Theater Zhang Zhilin, and deputy general manager of Taipei Haoxi Culture Media (Shanghai) Co., Ltd. Yuan Qi, shared their experiences and insights. The roundtable dialogue session on the
forum was themed "Going to the scene to create the future" and invited Tao Xin, professor and doctoral supervisor at Shanghai Conservatory of Music, Wang Haigang, co-president of Happy Twist Group and chairman of Shanghai Happy Twist, opera and musical actor He Liangchen, and Gao Chao, deputy general manager of Piao Xingxing, participated in the dialogue.
Tao Xin, who is on the front line of teaching, believes that education needs to be relatively advanced, combine academia with market demand, and consolidate the quality of performances on the stage. “We don’t know what Chinese musicals will be like, but we need to prepare for them. Make all kinds of preparations for what may happen in the future."
He Liangchen, who started his career with a master's degree in Italian opera singing, recalled that his Italian teacher once recommended students to learn various singing methods such as jazz, musicals, and pop to increase their employment survival. Rate. But this educational philosophy is also controversial. From his own experience, he believes that young people need to find a balance point, strengthen their strengths, and also strive to cross boundaries. Wang Haigang, co-president of
Happy Twist Group, said that Happy Twist first started with comedy. Many people think that the threshold for comedy is relatively low. In fact, the creative side needs to be in-depth and have sufficient artistic literacy. When presenting, it needs to be simple to make the audience laugh. . "Tragedies in the world are generally the same, but comedies in the world are different in their own way." Wang Haigang was deeply touched by this sentence. How
can transcend regions and different cultures, push the audience to better performance content, and present the performance content to more audiences requires the debut of digital platforms. Gao Chao, deputy general manager of Ticket Planet, revealed that Ticket Planet has changed the traditional eight categories of the ticketing platform into more than 20 categories, and performance information is synchronized to more platforms at the first time, allowing the audience to search more accurately and quickly. In the past three months, the number of people who bought Shanghai musicals from other places has nearly tripled compared with the same period last year. The concept of "going to a city for a performance" has become a reality.
