Chao News client reporter Lu Fang
html On March 23, movie fan Xiaoxu wanted to watch the Russian space blockbuster " challenges ". There were not many films scheduled for this film. Finally, she went to Zhejiang Film Times Cinema West Lake Cultural Plaza Store (below) (referred to as "Xiguang Store") has found a venue that suits his time.She arrived at the familiar "Xiguang Store" lobby, took the ticket from the ticket machine, and saw "Hall 22, Area F" written on the ticket. The staff at the cinema's merchandising department told her that Area F was to go outside, right next to the original Poly Cinema West Lake Cultural Plaza store.
"Isn't the Poly Cinema West Lake Cultural Plaza store closed for a long time? Now it belongs to your cinema?" Xiaoxu asked.
"Yes, it was acquired by us before the Spring Festival this year. It reopened on February 8, which is almost 2 months ago." said the cinema guy.
Xiaoxu took the ticket and walked out of the "Xiguang Store" lobby in Area C. He walked south for about two or three minutes and took the escalator to the B1 floor of the Sunken Plaza in Area F of West Lake Cultural Plaza. He found that the original Poly Cinema had completely changed. .
The theater has been renovated into a retro style. The seats in the theater are also very spacious and comfortable. Sony 4k high-definition digital projection equipment, SRD stereo surround sound, and JBL speakers make the audio-visual effect very good. Moreover, the ticket price here is 5 yuan cheaper than in Area C, which can be said to be quite cost-effective.
According to Zhao Xiaohua, the store manager of Xiguang store, there are 9 halls in Area F, Halls 17 to 25 are all here, with a total of 1,054 seats. She said that in 2023, "Xiguang Store" will regain the first place in the province's annual box office after 8 years and become the only theater in Zhejiang Province with a box office exceeding 30 million. The addition of area F brings the total number of cinema halls to 25 and the total number of seats to 3,008, which can be said to be even more powerful.
It is reported that in terms of scale, the "Xiguang Store" has become the largest cinema in Zhejiang. The effect of the theater expansion has been reflected in this year's Spring Festival. The theater's box office during this year's Spring Festival was 2.233 million, ranking 4th in Zhejiang and 2nd in Hangzhou. This is a significant improvement from last year's 18th in Zhejiang and 3rd in Hangzhou. During the Spring Festival, the "Xiguang store" increased its store output by 629,700 yuan, and the celebrity activity output was 450,000 yuan. As of the current year 2024, the cumulative box office of "Xiguang Store" still ranks first in Zhejiang.
For the audience, the more theaters there are, the more films will be scheduled, and it is easier for niche films to find suitable screenings.
Industry insiders said that with the full recovery of the film market, theaters will also enter a new reshuffle period. Some theaters that have been closed due to the epidemic may usher in new takeovers, slowly resume business, and regain their former prosperity.
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