On March 20, the launch ceremony of the high-quality online drama "We Are in Different Directions" jointly developed by Xiying Media, Zhejiang Satellite TV, and Douyin was held at the Xiying Film Park.
The online short drama "We Are Differently Different" closely follows the trend of returning home and takes the struggle experience of 30-year-old girl Qiao Ruina as the main line. It tells the story of her encountering setbacks in the process of trying to integrate into big city life, and finally finding herself under the influence of her roommates. , harvest love, and return to their hometown to start a business together. Showing the daily life of shared apartments and the scenes of working in big cities. During the filming process, the drama will fully demonstrate Xi'an's urban characteristics. Through the presentation of Xi'an City Wall, Big Wild Goose Pagoda, Bell Tower, South Lake, Xiying Film Park and other characteristic landscapes, the audience can appreciate the plot while also experiencing Xi'an. The profound historical heritage and unique charm of this ancient city.
Producer Zhang Qi Jingzi
Director Wang Chen
Actor Zhang Menglu
At the event, the producer Zhang Qi Jingzi, director Wang Chen and actor Zhang Menglu of "We Are in Different Directions" discussed the core content and filming preparations of the play respectively. He gave a brief introduction and expressed his heartfelt thanks to the producers, cooperative units and staff. As an urban emotional drama with a realistic style, "We Are Different from Us" focuses on the "post-90s generation", a group that has just entered or is about to enter their thirties, and shows how they strive to find their own identity in the social tide. story. The creative team stated that the original intention of the play was to provide comfort and encouragement to young people working hard in first-tier cities. They firmly believe that with the joint efforts of all parties, this high-quality online short drama will be a complete success and bring an audio-visual feast to the audience.
At the opening ceremony, Yu Runde said that in recent years, Xiying has comprehensively deepened reform and revitalized development, and gradually built a "one body and two wings" strategic pattern with film as the core and coordinated development of media, culture and tourism. In the main field of film and television, a good pattern has been formed in which movies, TV series, documentaries, and online film and television go hand in hand, and many excellent film and television works have been produced. "We Are in Different Opposites" is a high-quality short film that reflects the struggle of contemporary youth and is jointly launched by Xiying Film and Television Films, taking full advantage of its brand resources, actively implementing the "travel with micro-short dramas" creative plan, and jointly launching it with leading platforms such as Douyin and Zhejiang Satellite TV. drama. The play will closely follow the pulse of the times and use real and vivid storylines to show the perseverance and enterprising spirit of young people when facing challenges and difficulties.
Yu Runde, deputy general manager of Xiying Group and chairman of Xiying Media, Shen Jian, editor-in-chief of Zhejiang Satellite TV, Liu Xiaoling, researcher at the Media Integration Development and Online Audiovisual Program Management Office of Shaanxi Provincial Radio and Television Bureau, and researcher at the Industrial Development Office of Shaanxi Provincial Department of Culture and Tourism Member Hu Yaping jointly launched the short play.
Xiying Media is the "Film + Integrated Media" innovation platform strategically laid out by Xiying Group. It focuses on building Xiying Video Online Audiovisual Platform, Xiying Movie Channel TV Media Platform, Xiying Digital Production Base, Xiying Audiovisual Publishing House, etc. With video as the leader, we will build an online audio-visual platform and film and television works with core competitiveness, and build an all-media content ecology and communication pattern. In recent years, Xiying Media has continuously explored its layout in the field of film and television culture and technology, and actively promoted the creation and production of high-quality film and television content. It has successively produced "Jieyou Barber Shop", " The Origin of Journey to the West" , " Life and Death Confrontation " and " The King of Hot Pot" ", " Thousand Years of Shaanxi Cuisine ", " Our Harvest ", "Soul Hunter", etc., jointly produced " EOD Hands ", " Warrior Company ", " Chinese Youth: Me and My Youth " and many other works, and planned a number of high-quality online micro-short drama projects such as "Tang Detective: The Prosperous Boy" and "The Beauty of History". In the future, we will continue to innovate and explore, promote the production of high-quality content, and contribute to the Chinese film industry and online audio-visual Contribute wisdom and strength to the development of the industry.
